This case study describes Bella Baby Nursery Store's attendance at the Pregnancy & Baby Fair in Ireland. The fair is a 2-day event with over 100 exhibitors and an estimated 30,000 visitors. Bella Baby's objectives were to grow brand awareness and expand their reach beyond current store locations. Planning took weeks and required market research, staff training, logistics, and trade stand setup. Outcomes included increased brand awareness, new customer relationships, and achieving performance objectives.

1. CASE STUDY
LUCY PAYNE
BABY
FAIR
PREGNANCY &

2. CASE STUDY
2
OVERVIEW
"The Pregnancy & Baby Fair is Ireland's biggest, best and only
exhibition covering all things pregnancy & baby related."

3. CASE STUDY
3
2 DAYS
100+EXHIBITORS
RDS Simmonscourt
30k
Estimated No of Visitors
Every April & September

4. CASE STUDY
4
OBJECTIVE
Bella Baby Nursery Store attendance at
the the Pregnancy & Baby Fair centered
on growing brand awareness through the
presence of our staff & trade stand.
It provided the Bella Baby brand with
the opportunity to expand reach and
enhance recognition among new &
expectant parents.
Visitors to the event came from all
over the country, which facilitated
an enhanced brand reach beyond
the counties within which Bella
Baby currently has store locations.

5. CASE STUDY
5
OBJECTIVE
Bella Baby Nursery Store attendance at
the the Pregnancy & Baby Fair centered
on growing brand awareness through the
presence of our staff & trade stand.
It provided the Bella Baby brand with
the opportunity to expand reach and
enhance recognition among new &
expectant parents.
Visitors to the event came from all
over the country, which facilitated
an enhanced brand reach beyond
the counties within which Bella
Baby currently has store locations.
TEAM

6. CASE STUDY
6
PLANNING &
PREPARATION
Planning & preparation began weeks in advance & required extensive pre-
event market research, sales training, stock-taking & logistics.
It also required high levels of adaptability in order to maximize layout &
design of the desigated floor space within the available window for set-up.

7. CASE STUDY
7
MY ROLE
BEFORE
DURING
SALES TRAINING LOGISTICS/STOCK TAKING MARKET RESEARCH
HOSPITALITY
TRADE STAND SET-UP SALES

8. CASE STUDY
8
OUTCOMES
Grew brand awareness
Formed New
Customer Relationships
Achieved Performance
Objectives

9. CASE STUDY
9
OBJECTIVE
Bella Baby Nursery Store attendance at
the the Pregnancy & Baby Fair centered
on growing brand awareness through the
presence of our staff & trade stand.
It provided the Bella Baby brand with
the opportunity to expand reach and
enhance recognition among new &
expectant parents.
Visitors to the event came from all
over the country, which facilitated
an enhanced brand reach beyond
the counties within which Bella
Baby currently has store locations.
SEE HIGHLIGHTS HERE

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