SlideShare a Scribd company logo

Acquiring Enterprise SEO Talent

Bill Hunt
Bill Hunt

Presentation from PubCon Las Vegas on successfully hiring and acquiring talent for SEO in the enterprise.

1 of 20
Download to read offline
#pubcon
@billhunt
Acquiring and Managing
Enterprise Talent
Presented by: Bill Hunt
#pubcon
@billhunt
• 20+ years experience in Enterprise Search
• Built, Grew and Sold 2 large search firms
• Managed Global Search for IBM
• Helped build 20+ Enterprise Search Teams
About Me
#pubcon
@billhunt
Why is Acquiring Search Talent so Hard?
• People doing the hiring don’t know what they need
• Salary does not align to traditional salary bands
• Search Marketers are technical w/no management, large
organization, or broader web experience
• No real “Career Path” in many companies
#pubcon
@billhunt
Traits of a Search 3.0 Marketer
• Curiosity of a 5 Year Old – always ask why and why again
• Sherlock Holmes’ Deductive Reasoning
• Olympic Athlete's Competitive Nature
• Bill Clinton’s Communication Skills
• Madelyn Albright’s Negotiation Skills
• Thomas Edison’s Innovation
• Ability to see the future like Nostradamus
• Patience of a Saint!
#pubcon
@billhunt
Key Focus of the Modern Search Team
1. SEO Algorithm &
Technology Compliance
2. Portfolio & External
Opportunity Maximization
3. Business & Search
Program Process
Improvement
4. Center of Excellence
Management
Enterprise
Search Team
#pubcon
@billhunt
Typical Enterprise Search Manager
Time Allocations
80%
10%
5%
5%
Evangelizing/Justifying
Fixing/Doing
Strategy
Management
Ad

Recommended

Mission Possible: Become a Search Marketing Spy through Competitive Analysis
Mission Possible: Become a Search Marketing Spy through Competitive AnalysisMission Possible: Become a Search Marketing Spy through Competitive Analysis
Mission Possible: Become a Search Marketing Spy through Competitive AnalysisBill Hunt
 
Bill Hunt SES Berlin 2009 Keynote
Bill Hunt SES Berlin 2009 KeynoteBill Hunt SES Berlin 2009 Keynote
Bill Hunt SES Berlin 2009 KeynoteBill Hunt
 
Enabling Enterprise SEO
Enabling Enterprise SEO Enabling Enterprise SEO
Enabling Enterprise SEO Bill Hunt
 
Paid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationPaid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationBill Hunt
 
Analyzing Queries to Find Revenue Opportunities
Analyzing Queries to Find Revenue OpportunitiesAnalyzing Queries to Find Revenue Opportunities
Analyzing Queries to Find Revenue OpportunitiesBill Hunt
 
Measuring SEO Success - Rob Garner - iCrossing - SES Chicago 2011
Measuring SEO Success - Rob Garner - iCrossing - SES Chicago 2011Measuring SEO Success - Rob Garner - iCrossing - SES Chicago 2011
Measuring SEO Success - Rob Garner - iCrossing - SES Chicago 2011iCrossing
 
Global Search Strategy
Global Search StrategyGlobal Search Strategy
Global Search Strategyadlift
 

More Related Content

What's hot

MKT 420 Search Engine Optimization Week 8
MKT 420 Search Engine Optimization Week 8MKT 420 Search Engine Optimization Week 8
MKT 420 Search Engine Optimization Week 8Michael Germano
 
SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016Digital Vidya
 
Top SEO Secrets from the Leading Organizations
Top SEO Secrets from the Leading OrganizationsTop SEO Secrets from the Leading Organizations
Top SEO Secrets from the Leading OrganizationsSearch Engine Journal
 
AdLift Introduction: About AdLift
AdLift Introduction: About AdLiftAdLift Introduction: About AdLift
AdLift Introduction: About AdLiftadlift
 
Lunch & Learn: Localized Mobile Marketing
Lunch & Learn: Localized Mobile MarketingLunch & Learn: Localized Mobile Marketing
Lunch & Learn: Localized Mobile MarketingAnvil Media, Inc.
 
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns Boom Online Marketing
 
MKT 420 Search Engine Optimization Week 4
MKT 420 Search Engine Optimization Week 4MKT 420 Search Engine Optimization Week 4
MKT 420 Search Engine Optimization Week 4Michael Germano
 
Seo conference-microsoft 2013 short
Seo conference-microsoft 2013 shortSeo conference-microsoft 2013 short
Seo conference-microsoft 2013 shortGerry Grant
 
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022Search Engine Journal
 
How to create effective and optimized content by jen silverman
How to create effective and optimized content by jen silvermanHow to create effective and optimized content by jen silverman
How to create effective and optimized content by jen silvermanGlen Dimaandal
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Darmini Kara
 
The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success Influence and Co.
 
SEO Proposal Sample
SEO Proposal SampleSEO Proposal Sample
SEO Proposal SampleIan Lurie
 
Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011adlift
 
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingSXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingiCrossing
 
How to Integrate Search into the Digital Marketing Mix
How to Integrate Search into the Digital Marketing MixHow to Integrate Search into the Digital Marketing Mix
How to Integrate Search into the Digital Marketing MixOnline Marketing Institute
 

What's hot (20)

Mkt 420 Week 2
Mkt 420 Week 2Mkt 420 Week 2
Mkt 420 Week 2
 
MKT 420 Search Engine Optimization Week 8
MKT 420 Search Engine Optimization Week 8MKT 420 Search Engine Optimization Week 8
MKT 420 Search Engine Optimization Week 8
 
SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016SEO: White Hat Link Building in 2016
SEO: White Hat Link Building in 2016
 
iContent
iContentiContent
iContent
 
Top SEO Secrets from the Leading Organizations
Top SEO Secrets from the Leading OrganizationsTop SEO Secrets from the Leading Organizations
Top SEO Secrets from the Leading Organizations
 
MKT 420 Week 1
MKT 420 Week 1MKT 420 Week 1
MKT 420 Week 1
 
AdLift Introduction: About AdLift
AdLift Introduction: About AdLiftAdLift Introduction: About AdLift
AdLift Introduction: About AdLift
 
Lunch & Learn: Localized Mobile Marketing
Lunch & Learn: Localized Mobile MarketingLunch & Learn: Localized Mobile Marketing
Lunch & Learn: Localized Mobile Marketing
 
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns
Getting the Most out of Your Audiences for Sequential and Remarketing Campaigns
 
MKT 420 Search Engine Optimization Week 4
MKT 420 Search Engine Optimization Week 4MKT 420 Search Engine Optimization Week 4
MKT 420 Search Engine Optimization Week 4
 
Seo conference-microsoft 2013 short
Seo conference-microsoft 2013 shortSeo conference-microsoft 2013 short
Seo conference-microsoft 2013 short
 
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs & Metrics That Matter For Digital Marketing Success In 2022
 
How to create effective and optimized content by jen silverman
How to create effective and optimized content by jen silvermanHow to create effective and optimized content by jen silverman
How to create effective and optimized content by jen silverman
 
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...
 
The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success
 
SEO Proposal Sample
SEO Proposal SampleSEO Proposal Sample
SEO Proposal Sample
 
Seo syllabus pdf
Seo syllabus pdfSeo syllabus pdf
Seo syllabus pdf
 
Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011
 
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingSXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossing
 
How to Integrate Search into the Digital Marketing Mix
How to Integrate Search into the Digital Marketing MixHow to Integrate Search into the Digital Marketing Mix
How to Integrate Search into the Digital Marketing Mix
 

Similar to Acquiring Enterprise SEO Talent

Execution - The Discipline of getting things done
Execution - The Discipline of getting things doneExecution - The Discipline of getting things done
Execution - The Discipline of getting things doneSathish Kumar P
 
How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?Ana Ber
 
Mission India consultancy slide 2
Mission India consultancy slide 2 Mission India consultancy slide 2
Mission India consultancy slide 2 Dinesh Kumar Mishra
 
MM Bagali ........ HRM Recruitment HR HRM HRD
MM Bagali ........ HRM Recruitment HR HRM HRDMM Bagali ........ HRM Recruitment HR HRM HRD
MM Bagali ........ HRM Recruitment HR HRM HRDdr m m bagali, phd in hr
 
Brick House Partners LLC
Brick House Partners LLCBrick House Partners LLC
Brick House Partners LLCRalph Cutcher
 
Brick House Partners LLC 8-17-10
Brick House Partners LLC 8-17-10Brick House Partners LLC 8-17-10
Brick House Partners LLC 8-17-10Ralph Cutcher
 
Brick House Partners LLC
Brick House Partners LLCBrick House Partners LLC
Brick House Partners LLCRalph Cutcher
 
Nurturing Leadership BGM 2023.ppsx
Nurturing Leadership BGM 2023.ppsxNurturing Leadership BGM 2023.ppsx
Nurturing Leadership BGM 2023.ppsxBinitaMisra1
 
Be the Captain of Your Career
Be the Captain of Your Career Be the Captain of Your Career
Be the Captain of Your Career Jack Molisani
 
Do You Fish Hunt Or Farm
Do You Fish Hunt Or FarmDo You Fish Hunt Or Farm
Do You Fish Hunt Or FarmConnie Hampton
 
Finding The Right Digital Agency - Pubcon Las Vegas 2014
Finding The Right Digital Agency - Pubcon Las Vegas 2014Finding The Right Digital Agency - Pubcon Las Vegas 2014
Finding The Right Digital Agency - Pubcon Las Vegas 2014Southern Methodist University
 
Search Marketing Integration Training Seminar - Vorian Agency
Search Marketing Integration Training Seminar - Vorian AgencySearch Marketing Integration Training Seminar - Vorian Agency
Search Marketing Integration Training Seminar - Vorian AgencyVorian Agency
 
China Social Media Recruiting & Talent Management Summit 2012 - opening r...
China Social Media Recruiting & Talent Management Summit 2012 - opening r...China Social Media Recruiting & Talent Management Summit 2012 - opening r...
China Social Media Recruiting & Talent Management Summit 2012 - opening r...domthecalm
 
Sales Talent Assessment
Sales Talent AssessmentSales Talent Assessment
Sales Talent Assessmentadugdale
 

Similar to Acquiring Enterprise SEO Talent (20)

Execution - The Discipline of getting things done
Execution - The Discipline of getting things doneExecution - The Discipline of getting things done
Execution - The Discipline of getting things done
 
How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?How to find employees in Romania and What motivates them?
How to find employees in Romania and What motivates them?
 
www.missionindiaconsultancy.com
www.missionindiaconsultancy.comwww.missionindiaconsultancy.com
www.missionindiaconsultancy.com
 
Mission India consultancy slide 2
Mission India consultancy slide 2 Mission India consultancy slide 2
Mission India consultancy slide 2
 
MM Bagali ........ HRM Recruitment HR HRM HRD
MM Bagali ........ HRM Recruitment HR HRM HRDMM Bagali ........ HRM Recruitment HR HRM HRD
MM Bagali ........ HRM Recruitment HR HRM HRD
 
Brick House Partners LLC
Brick House Partners LLCBrick House Partners LLC
Brick House Partners LLC
 
Brick House Partners LLC 8-17-10
Brick House Partners LLC 8-17-10Brick House Partners LLC 8-17-10
Brick House Partners LLC 8-17-10
 
Brick House Partners LLC
Brick House Partners LLCBrick House Partners LLC
Brick House Partners LLC
 
Nurturing Leadership BGM 2023.ppsx
Nurturing Leadership BGM 2023.ppsxNurturing Leadership BGM 2023.ppsx
Nurturing Leadership BGM 2023.ppsx
 
Pump up your talent pipeline
Pump up your talent pipelinePump up your talent pipeline
Pump up your talent pipeline
 
Be the Captain of Your Career
Be the Captain of Your Career Be the Captain of Your Career
Be the Captain of Your Career
 
Do You Fish Hunt Or Farm
Do You Fish Hunt Or FarmDo You Fish Hunt Or Farm
Do You Fish Hunt Or Farm
 
Finding The Right Digital Agency - Pubcon Las Vegas 2014
Finding The Right Digital Agency - Pubcon Las Vegas 2014Finding The Right Digital Agency - Pubcon Las Vegas 2014
Finding The Right Digital Agency - Pubcon Las Vegas 2014
 
Recruiting workshop 2013
Recruiting workshop 2013Recruiting workshop 2013
Recruiting workshop 2013
 
Recruiting workshop 2013
Recruiting workshop 2013Recruiting workshop 2013
Recruiting workshop 2013
 
Search Marketing Integration Training Seminar - Vorian Agency
Search Marketing Integration Training Seminar - Vorian AgencySearch Marketing Integration Training Seminar - Vorian Agency
Search Marketing Integration Training Seminar - Vorian Agency
 
China Social Media Recruiting & Talent Management Summit 2012 - opening r...
China Social Media Recruiting & Talent Management Summit 2012 - opening r...China Social Media Recruiting & Talent Management Summit 2012 - opening r...
China Social Media Recruiting & Talent Management Summit 2012 - opening r...
 
Sales Talent Assessment
Sales Talent AssessmentSales Talent Assessment
Sales Talent Assessment
 
Vanessa Moon Presentation
Vanessa Moon PresentationVanessa Moon Presentation
Vanessa Moon Presentation
 
3million
3million3million
3million
 

More from Bill Hunt

Opportunities in Global SEO
Opportunities in Global SEOOpportunities in Global SEO
Opportunities in Global SEOBill Hunt
 
Seo actions to move the needle pub con austin
Seo actions to move the needle   pub con austinSeo actions to move the needle   pub con austin
Seo actions to move the needle pub con austinBill Hunt
 
5 Epiphanies from 20 Years in Search Marketing
5 Epiphanies from 20 Years in Search Marketing5 Epiphanies from 20 Years in Search Marketing
5 Epiphanies from 20 Years in Search MarketingBill Hunt
 
Hunt keyword modeling-pubcon
Hunt keyword modeling-pubconHunt keyword modeling-pubcon
Hunt keyword modeling-pubconBill Hunt
 
Hunt global search-coe_v3
Hunt global search-coe_v3Hunt global search-coe_v3
Hunt global search-coe_v3Bill Hunt
 
Advanced Keyword Modeling
Advanced Keyword ModelingAdvanced Keyword Modeling
Advanced Keyword ModelingBill Hunt
 
Launching global website
Launching global websiteLaunching global website
Launching global websiteBill Hunt
 
Introduction to search_marketing
Introduction to search_marketingIntroduction to search_marketing
Introduction to search_marketingBill Hunt
 
Introduction to Search Marketing
Introduction to Search Marketing Introduction to Search Marketing
Introduction to Search Marketing Bill Hunt
 
Hunt enterprise-seo sessf
Hunt enterprise-seo sessfHunt enterprise-seo sessf
Hunt enterprise-seo sessfBill Hunt
 
Managing a Global SEO Program
Managing a Global SEO ProgramManaging a Global SEO Program
Managing a Global SEO ProgramBill Hunt
 
Enterprise SEO
Enterprise SEOEnterprise SEO
Enterprise SEOBill Hunt
 
Global Search Marketing
Global Search Marketing Global Search Marketing
Global Search Marketing Bill Hunt
 
Global Search Engine Marketing
Global Search Engine MarketingGlobal Search Engine Marketing
Global Search Engine MarketingBill Hunt
 
Hunt Search Gets The Credit
Hunt Search Gets The CreditHunt Search Gets The Credit
Hunt Search Gets The CreditBill Hunt
 
Hunt Turning Simple Changes
Hunt Turning Simple ChangesHunt Turning Simple Changes
Hunt Turning Simple ChangesBill Hunt
 
Hunt Whats Next
Hunt   Whats NextHunt   Whats Next
Hunt Whats NextBill Hunt
 
Hunt 212 Nyc
Hunt   212 NycHunt   212 Nyc
Hunt 212 NycBill Hunt
 
Search Marketing Governance
Search Marketing GovernanceSearch Marketing Governance
Search Marketing GovernanceBill Hunt
 

More from Bill Hunt (19)

Opportunities in Global SEO
Opportunities in Global SEOOpportunities in Global SEO
Opportunities in Global SEO
 
Seo actions to move the needle pub con austin
Seo actions to move the needle   pub con austinSeo actions to move the needle   pub con austin
Seo actions to move the needle pub con austin
 
5 Epiphanies from 20 Years in Search Marketing
5 Epiphanies from 20 Years in Search Marketing5 Epiphanies from 20 Years in Search Marketing
5 Epiphanies from 20 Years in Search Marketing
 
Hunt keyword modeling-pubcon
Hunt keyword modeling-pubconHunt keyword modeling-pubcon
Hunt keyword modeling-pubcon
 
Hunt global search-coe_v3
Hunt global search-coe_v3Hunt global search-coe_v3
Hunt global search-coe_v3
 
Advanced Keyword Modeling
Advanced Keyword ModelingAdvanced Keyword Modeling
Advanced Keyword Modeling
 
Launching global website
Launching global websiteLaunching global website
Launching global website
 
Introduction to search_marketing
Introduction to search_marketingIntroduction to search_marketing
Introduction to search_marketing
 
Introduction to Search Marketing
Introduction to Search Marketing Introduction to Search Marketing
Introduction to Search Marketing
 
Hunt enterprise-seo sessf
Hunt enterprise-seo sessfHunt enterprise-seo sessf
Hunt enterprise-seo sessf
 
Managing a Global SEO Program
Managing a Global SEO ProgramManaging a Global SEO Program
Managing a Global SEO Program
 
Enterprise SEO
Enterprise SEOEnterprise SEO
Enterprise SEO
 
Global Search Marketing
Global Search Marketing Global Search Marketing
Global Search Marketing
 
Global Search Engine Marketing
Global Search Engine MarketingGlobal Search Engine Marketing
Global Search Engine Marketing
 
Hunt Search Gets The Credit
Hunt Search Gets The CreditHunt Search Gets The Credit
Hunt Search Gets The Credit
 
Hunt Turning Simple Changes
Hunt Turning Simple ChangesHunt Turning Simple Changes
Hunt Turning Simple Changes
 
Hunt Whats Next
Hunt   Whats NextHunt   Whats Next
Hunt Whats Next
 
Hunt 212 Nyc
Hunt   212 NycHunt   212 Nyc
Hunt 212 Nyc
 
Search Marketing Governance
Search Marketing GovernanceSearch Marketing Governance
Search Marketing Governance
 

Recently uploaded

Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesenterpriseresearchcentre
 
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Supavadee(Noi) Tantiyanon
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategyRemar Barquilla
 
Get properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and InvestorsGet properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and Investorspricehalf96
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
More Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream Team
More Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream TeamMore Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream Team
More Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream TeamAnga Jubase
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxdeveloperarafat360
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxWorkforce Group
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024Neil Kimberley
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysAggregage
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...indhumathi546580
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYYIR
 
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdfIndustry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdfIndustry Atom
 

Recently uploaded (20)

Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slides
 
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO Strategy
 
Get properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and InvestorsGet properties to match the dreams of Residents and Investors
Get properties to match the dreams of Residents and Investors
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Digital Transformation & Improvement Pocketbook
Digital Transformation & Improvement PocketbookDigital Transformation & Improvement Pocketbook
Digital Transformation & Improvement Pocketbook
 
More Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream Team
More Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream TeamMore Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream Team
More Info: AJTechnicalDr.com Ways to Earn_AVBOB Dream Team
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptx
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptx
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturer
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
 
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdfIndustry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
Industry Atom Marketing Trends for 2024 (B2B Version) (2).pdf
 

Acquiring Enterprise SEO Talent

  • 2. #pubcon @billhunt • 20+ years experience in Enterprise Search • Built, Grew and Sold 2 large search firms • Managed Global Search for IBM • Helped build 20+ Enterprise Search Teams About Me
  • 3. #pubcon @billhunt Why is Acquiring Search Talent so Hard? • People doing the hiring don’t know what they need • Salary does not align to traditional salary bands • Search Marketers are technical w/no management, large organization, or broader web experience • No real “Career Path” in many companies
  • 4. #pubcon @billhunt Traits of a Search 3.0 Marketer • Curiosity of a 5 Year Old – always ask why and why again • Sherlock Holmes’ Deductive Reasoning • Olympic Athlete's Competitive Nature • Bill Clinton’s Communication Skills • Madelyn Albright’s Negotiation Skills • Thomas Edison’s Innovation • Ability to see the future like Nostradamus • Patience of a Saint!
  • 5. #pubcon @billhunt Key Focus of the Modern Search Team 1. SEO Algorithm & Technology Compliance 2. Portfolio & External Opportunity Maximization 3. Business & Search Program Process Improvement 4. Center of Excellence Management Enterprise Search Team
  • 6. #pubcon @billhunt Typical Enterprise Search Manager Time Allocations 80% 10% 5% 5% Evangelizing/Justifying Fixing/Doing Strategy Management
  • 7. #pubcon @billhunt Salary does not Align To Market • Hard to align top search experts in salary bands – 21 y/o with 6 years experience year old wanting $100k • Hard to justify salary for search skills against corporate functions – Many high “band positions” require MBA’s or experience
  • 8. #pubcon @billhunt Salary Solutions • Manager Leverage – Use Comp time to offset salary restrictions* – Bonus pools and company awards • Discretionary Budgets – Conference attendance – Speaking Gigs – Gift cards and technical goodies – multiple monitors, iPad* • Off Hours Consulting – Allow them to work on other projects and offer recommendations* *Could be a violation of company policy so use discretion
  • 9. #pubcon @billhunt Mad Search Skills but Not a Manager • Have never managed teams of people • Have never worked in a matrix organization • Have never had to work across teams • How to wrangle staff and executive risk • Have never had the corporate straight jacket • Cannot develop business impact or business case
  • 10. #pubcon @billhunt Manager Skills Solutions • Reassign experienced manager then train in Search • Give them an Executive mentor • Send to leadership training programs • Pay for university classes in management, sales and negotiating
  • 11. #pubcon @billhunt Hiring Process is Horrible • HR or Hiring Manager does not understand Search so not able to set skills expectations • Have exaggerated requirements or unrealistic needs • Don’t have strict criteria and required skills • Don’t have the ability to critique skills of candidates • Looks for Skills and Not Cultural fit
  • 14. #pubcon @billhunt Candidate Reviews • F50 Tech Company – 47 candidates – 99% had no senior management experience – Majority had not managed global or company-wide search team • Online Travel Company – UK – 22 candidates – Only 1 could articulate business requirements to different roles – Only 3 had ever worked with a multi-country team • Luxury Brand Company – 16 candidates – Only 1 had worked in category - all were strict SEO-minded – Only 1 could articulate web changes to creative and brand
  • 15. #pubcon @billhunt 1. Try to transfer someone from IT/DEV then teach search skills 2. Understands the current CMS and development platform (Wappalyzer) 3. Can translate a SEO Fix into a requirements document that is easy to action by the development team 4. Can perform SQL Queries and understand basic data analysis 5. Can demonstrate how to diagnose basic SEO problems to determine a course of action (without having to ask on Moz.com) 6. Can understand the different from a search way and the generally accepted development method or process What do I look for when I hire SEO Team Members
  • 16. #pubcon @billhunt 1. Never hire people with extensive search experience – unless they did this role successfully at a similar size company. 2. Ability to articulate the value of Search Marketing for this company 3. Ability to communicate business problem and how to fix it and why this problem/need is greater than all the others 4. Experience managing team in matrix organization 5. Ability to make the management team look good vs. themselves What do I look for when I hire Global/Enterprise Search Managers?
  • 17. #pubcon @billhunt Retain Quality People • Find what motivates them and focus on maximizing it • Money is rarely the most important element • Give them ownership and responsibility! • Give them credit and and access to Senior Management
  • 18. #pubcon @billhunt Retain Quality People • Train them to grow beyond SEO & PPC • Help them understand their growth path • Help them grow as people and in their career
  • 19. #pubcon @billhunt What do you do next? • Have a clear understanding of your needs and the type of person that is best for the job • Develop a plan to backfill any missing skills and give them time to adjust • Focus less on celebrity and more on change management skills • Use consultants that are willing to transition into FT job