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Brittany Zimmerman
Brittany Zimmerman

Joe's Crab Shack Digital Advertising Plan. ADV 420 FS14

Marketing
1 of 10
Joe’s Crab Shack Goes Digital (More Digital) Brittany Zimmerman ADV 420 FS14
Brand Background
Competitor Analysis/Target Audience
Problem Identification
The Big Idea Mobile App • In-house efficiency • Greater customer convenience Website Traffic • SEO • Blog & PR posts • Social media interaction
Strategy Analysis
Tactical Executions
Budget AdWords Mobile App
Measurement • AdWords • Analytics • CTR
Questions?

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maJoe's crab shack digital strategy