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FindMyDen
Finding homes outside home
Shifted to a new city and tired of
the house hunt ??
Well then here’s an end to
all your woes!
• Just download the FindMyDen
app and scan all the desired
locations to get affordable
and comfortable housing
options
Categories for filtering home
search
• Budget
• Gender
• Location
• Meals
• Other facilities include
-Parking , Wifi , Security , Laundry etc
Executive Summary
 An application for finding and listing homes
 Specifically for Paying Guests and shared
accommodations
 Comfortable homes and affordable prices
 Filter options as per prices and other
requirements
 Get alerts on your phone
• Strength – Strong customer relationship
management practices
• Weakness – Giving a residential apartment
to a paying guest is illegal which leads to
not many official listings
• Opportunity – An untapped market ,thus
first mover advantage
• Threat – Quick entry of new entrants posing
as competition
COMPANY OVERVIEW
• Core Competencies
- Strong and long term customer relationship
practices
- Customized options ,reliable content
- Consumer loyalty
• Strategic Assets
- Favorable brand position amongst bachelors
- Expected large consumer base
Developing a strong consumer
base initially
Target of 5k downloads in 6
months
Have a listing of around 2k
homes in 6 months
Students
Young
Working
Professionals
Market
Demographics
Age Group
16-30
Collaborators
• Hostels
• Residences built by trusts
• Private owners
• Shared accommodations
COMPANY
•Technical
team
•Business
Development
•Public
Relations
•Content
management
•Marketing
Competition
• Since there are not many platforms
for finding paying guests and shared
accommodations ,comparatively
untapped market with the only
competitor being
Indirect Competitors
Revenue Model
• Paid Listings
• Google Ad Sense Revenue
• Lead Generation
Customer Value
• Valuable insights of various
accommodations from various locations
• Filtered content from around the real
estate industry suiting your needs
Collaborator Value
• Reduced advertising costs
• Larger market reach
• Increased chances of conversion
• Leverage consumer base
Company Value
• Wider access to the market
• Immense learning opportunity
• Innovation
Features
• Information and discounts regarding
available housing options
• Special discounts
• Filtered listings as per requirements
• Firsthand reviews by consumers
• 360 degree apartment view
Services
• Online support service
• Quick resolution of queries
• Reviewing of collaborators offerings at
equal intervals
• Verification of the location listed by the
collaborator
FindMyDen
Finding homes outside home
Incentives
• Lucrative discounts
• Get Cash backs
• Messaging platform to contact owners at
free of cost
Communication
Distribution Channel
DISCLAIMER
• This presentation has been prepared by
Shreyansi Rohatgi in the course of
internship under Mr Sameer Mathur

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