The document discusses key principles of design for online environments, including balance, emphasis, movement, pattern repetition and rhythm, proportion, and variety. Balance refers to distributing visual weight evenly. Emphasis draws attention to specific areas. Movement guides the eye around the screen. Pattern repetition and rhythm involve repeating or varying design elements. Proportion concerns dimensional relationships. Variety uses multiple elements to engage viewers.

1. IMAGING AND DESIGN FOR
ONLINE ENVIRONMENT

2. •Balance is the distribution of
the visual weight of objects,
colors, texture, and space. If the
design was a scale, these
elements should be balanced
to make a design feel stable.
BALANCE

3. •An area in the design that
may appear different in size,
texture, shape or color to
attract the viewer's attention.
EMPHASIS

4. MOVEMENT
•Visual Elements
guide the viewer's
eye around the
screen.

5. PATTERN REPETITION AND
RHYTHM
•Repetition refers to one object or
shape repeated; pattern is a
combination of elements or shapes
repeated in a recurring and regular
arrangement; rhythm--is a
combination of elements repeated,
but with variations.

6. PROPORTION
•Proportion refers to the
dimensions of a composition
and relationships between
height, width and depth.

7. VARIETY
•This use several
design elements to
draw viewer's attention.