2. General Convention 1. Artist name/logo
• Artist name in sans-serif font (apart
from first letter)
• Blue
• Largest font on the front cover
• Overshadowed by his face
• When an artist is popular (a-lister),
their face brings attention equally
as much as their name
• The blue contrasts the black and
white theme of the cover
3. General Convention 2. Album title
• 'THE BLUEPRINT2
THE GIFT & THE
CURSE'
• Under his name
Thin black sans-serif
font
• Overshadowed by the
sticker below it
4. General Convention 3. DVD/Bonus
• 2 discs come in the
package
• Both discs are
identical, apart from
some text denoting
which CD contains
which music
• Plain blue disc,
meaning his
name/logo stands out
5. General Convention 4. Track listing
• Fitted in the open
white space
• Black sans-serif font
• Features are in
smaller text, songs
are in larger
capital text
• Sideways
6. General Convention 5. External panels link
• Front cover is a CU
mid angle on his face,
in black and white
• Back is the back of his
head
• This is a common
technique used
7. General Convention 6. Inner panels flow
• No connection between the
images used
• Middle image is from the same
photoshoot as the front and back
cover, linking the inner panel to the
outside panels
