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Social Media 101

Power Prospecting for the New Age Professional




              Dev Basu, January 24 2013
                 Powered by Search
This seminar is for
you if you want more:

• Targeted Leads
• Brand Awareness
• Community Engagement
• First Mover Advantages
• And More Sales. Period.
Conversations
                      +
                 Networking
                      +
What is         Relationships
Social Media?
Social Media
is going from THIS to ...
Conversation
                               s
Which is 2 Way, Open, and Honest
Why Should I Care?
o 91% say consumer reviews are the #1 aid to buying decisions -
  JC Williams Group

o 87% trust a friend’s recommendation over critic’s review -
  Marketing Sherpa

o 3 times more likely to trust peer opinions over advertising for
  purchasing decisions - Jupiter Research

o 1 word-of-mouth conversation has impact of
  200 TV ads - BuzzAgent

  * Slide courtesy of Digital Influence Group & Tactica Interactive
  Communications.



                                Reason # 1
Social media sites are the fastest-growing category on
  the web, doubling their traffic over the last year.

   o   73% of active online users have read a blog
   o   45% have started their own blog
   o   57% have joined a social network
   o   55% have uploaded photos
   o   83% have watched video clips

        Universal McCann’s Comparative Study on Social Media Trends,
         April 2008. 17,000 respondents from 29 countries, *using
         internet at least every other day
  * Slide courtesy of Tactica Interactive Communications.




                                      Reason # 1
o 40% of Canadian internet users have visited a community or social
  networking site

o 22% of Canadians over 60

o 50% of Internet users under 30

o 25% of users 25-29 do so daily

o 43% English speaking Canadians and
  24% of French speaking Canadians visit these sites

   Canada Online, The Internet, Media and Emerging Technologies
   Courtesy: Tactica Interactive Communications




                                   Reason # 2
• Younger users (under 45) and women use these sites for
  socializing

• Older users use these sites to obtain and share
  information ($$$$)

• Youth (12-17) use these sites for entertainment

 Courtesy: Tactica Interactive Communications




                                Reason # 3
So Engaging with Canadian
Social Media Users
Can Mean...




Going From Getting Introduced To...
Converting Prospects into Customers
Great! So Where Do I
Start?
• Blogging
• Twitter
• Facebook
• Youtube
• Integration and Tracking
 And More Sales. Period.
Blogging
o A Blog is a Website with Regular Entries or News Articles

o DO Blog About Your Local Neighbourhood

o DO Maintain Consistency in Your Posting Schedule

o DO Cross Promote Your Blog with Other Channels

o DO Respond to Comments

o DO Schedule Time to Blog. The #1 Failure is Lack of
  Time.




                                   Blogging
Blogging
o Writer’s Block Occurs to Everyone! Here are some Ideas:

o   What to Ask Your Car Mechanic Before Hiring Them .
o   10 Ways To Save Money by Using a Chartered Accountant.
o   How to Choose a Good Mover.
o   5 Totally New Ways of Sprucing up Your Interior Design.
o   How to Get 50% Off Your Next Oil Change.
o   The Latest and Greatest in Aromatic Massage Oils.
o   10 DIY Carpentry Tips You Can Use Today.
o   15 Factors That Affect Your Car Insurance Quote.
o   How to Become a Certified Hair Stylist in 6 Months.
o   Ten Mistakes to Avoid When Hiring a Plumber.

o Key Takeaway: Write About The Questions You Receive the Most.




                                       Blogging
•Micro Blogging Platform
• @ Replies
• Tweets/Retweets
•140 Character Messages
(SMS)
•2nd Fastest Growing Social
Network
• Track Local Users
• Monitor Conversations
• Engage Prospects
• Close on the Opportunity.



     Twitter
Social Media 101 - Power Prospecting for the New Age Professional
Social Media 101 - Power Prospecting for the New Age Professional
Social Media 101 - Power Prospecting for the New Age Professional
o Tweet Beep – Get Automatically Notified When
  You’re Tweeted.
o Tweet Deck – A Twitter Client to Make Tweeting
  More Efficient.
o Twellow.com – A Twitter Directory of Local Twitter
o TweetMeme – Helps Your Tweets Spread Virally.
o TweetPic – Upload Pictures from Your Cell Phone to
  Twitter
o Search.Twitter.Com – Search Any Keyword in Real
  Time




                                   Twitter
FaceBook
o Fastest growing social
  network in Canada and the
  world
  (200 million members)

o Powerful tools to engage
  and understand your
  audience:
   o   Brand pages
   o   Custom applications
   o   Targeted advertising
   o   Audience insights/metrics
   o   Opinion polls
   o   Slide Courtesy: Tactica Interactive
       Commuications
o Facebook Profiles
   o Strictly for You – Not your Brand
   o Connect with Close Friends
   o Not as Effective for Prospecting


o Facebook Fan Pages
   o All about your brand
   o Events, Open Houses
   o Photos, Videos and More.
o Facebook Groups
   o Fan Pages Lite Edition


o Face Book Advertising
o Your own homepage on
  Facebook.
o Allow you to post photos,
  videos, events and other
  messages.
o Users interact with you by
   o   Writing on your wall
   o   Commenting on your posts
   o   Participating in discussions
   o   Post photos to your page
o Friends see your page
  updates in their newsfeed
Social Media 101 - Power Prospecting for the New Age Professional
o   Location
o   Age
o   Sex
o   Keywords (appear in your
    users profile)
o   Education
o   Workplace
o   Relationship status
o   Relationship interests
o   Languages
o Setup A Fan Page and Invite Close Friends and Clients.
o Join Local Community Groups and Engage in Conversations.
o Use Demographic Targeted Facebook Ads.

   o Eg: Target Males and Females Aged 27-35, in Toronto, who went to
     the University of Toronto, and are currently employed at Microsoft

o Bulk Message Fans and Group Databases
o Private Message Special Groups of Clients
o Publicise your Facebook URL or Fan Page URL on Your Blog,
  Business Card, or




                                   Facebook
Youtube
Youtube Channels
o Video sharing sites let you
  upload videos and share
  them with people.

o Perfect For:
   o   Video FAQs
   o   360 Degree Virtual Tours
   o   Customer Testimonials
   o   Team Introductions
   o   60 Second Property Listings




                                     Youtube
o Drive Traffic Back to Your Site

o Pre-sell Your Prospects

o Startup Costs are LOW. All You
  Need is a Webcam or Digital
  Camera.

o Videos are more easily digestable
  than text or images.

o Learn how to setup your own
  channel in our CHEAT SHEET.




                                      Youtube
Integrated Marketing
This Leads To a Better Customer is a great tool
                     Customer Service. social media
                    to connect with customers and find out what’s
Experience                        bothering them!




  And Helps Convert Prospects into Customers
The most important part of social media is the social part. It’s all about the people


People Shop Similarities
But Buy The
Differences
Thank you




Reach Me At – dev@poweredbysearch.com

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Social Media 101 - Power Prospecting for the New Age Professional

  • 1. Social Media 101 Power Prospecting for the New Age Professional Dev Basu, January 24 2013 Powered by Search
  • 2. This seminar is for you if you want more: • Targeted Leads • Brand Awareness • Community Engagement • First Mover Advantages • And More Sales. Period.
  • 3. Conversations + Networking + What is Relationships Social Media?
  • 4. Social Media is going from THIS to ...
  • 5. Conversation s Which is 2 Way, Open, and Honest
  • 6. Why Should I Care?
  • 7. o 91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group o 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa o 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research o 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent * Slide courtesy of Digital Influence Group & Tactica Interactive Communications. Reason # 1
  • 8. Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. o 73% of active online users have read a blog o 45% have started their own blog o 57% have joined a social network o 55% have uploaded photos o 83% have watched video clips Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day * Slide courtesy of Tactica Interactive Communications. Reason # 1
  • 9. o 40% of Canadian internet users have visited a community or social networking site o 22% of Canadians over 60 o 50% of Internet users under 30 o 25% of users 25-29 do so daily o 43% English speaking Canadians and 24% of French speaking Canadians visit these sites Canada Online, The Internet, Media and Emerging Technologies Courtesy: Tactica Interactive Communications Reason # 2
  • 10. • Younger users (under 45) and women use these sites for socializing • Older users use these sites to obtain and share information ($$$$) • Youth (12-17) use these sites for entertainment Courtesy: Tactica Interactive Communications Reason # 3
  • 11. So Engaging with Canadian Social Media Users Can Mean... Going From Getting Introduced To...
  • 13. Great! So Where Do I Start? • Blogging • Twitter • Facebook • Youtube • Integration and Tracking And More Sales. Period.
  • 15. o A Blog is a Website with Regular Entries or News Articles o DO Blog About Your Local Neighbourhood o DO Maintain Consistency in Your Posting Schedule o DO Cross Promote Your Blog with Other Channels o DO Respond to Comments o DO Schedule Time to Blog. The #1 Failure is Lack of Time. Blogging
  • 17. o Writer’s Block Occurs to Everyone! Here are some Ideas: o What to Ask Your Car Mechanic Before Hiring Them . o 10 Ways To Save Money by Using a Chartered Accountant. o How to Choose a Good Mover. o 5 Totally New Ways of Sprucing up Your Interior Design. o How to Get 50% Off Your Next Oil Change. o The Latest and Greatest in Aromatic Massage Oils. o 10 DIY Carpentry Tips You Can Use Today. o 15 Factors That Affect Your Car Insurance Quote. o How to Become a Certified Hair Stylist in 6 Months. o Ten Mistakes to Avoid When Hiring a Plumber. o Key Takeaway: Write About The Questions You Receive the Most. Blogging
  • 18. •Micro Blogging Platform • @ Replies • Tweets/Retweets •140 Character Messages (SMS) •2nd Fastest Growing Social Network • Track Local Users • Monitor Conversations • Engage Prospects • Close on the Opportunity. Twitter
  • 22. o Tweet Beep – Get Automatically Notified When You’re Tweeted. o Tweet Deck – A Twitter Client to Make Tweeting More Efficient. o Twellow.com – A Twitter Directory of Local Twitter o TweetMeme – Helps Your Tweets Spread Virally. o TweetPic – Upload Pictures from Your Cell Phone to Twitter o Search.Twitter.Com – Search Any Keyword in Real Time Twitter
  • 24. o Fastest growing social network in Canada and the world (200 million members) o Powerful tools to engage and understand your audience: o Brand pages o Custom applications o Targeted advertising o Audience insights/metrics o Opinion polls o Slide Courtesy: Tactica Interactive Commuications
  • 25. o Facebook Profiles o Strictly for You – Not your Brand o Connect with Close Friends o Not as Effective for Prospecting o Facebook Fan Pages o All about your brand o Events, Open Houses o Photos, Videos and More. o Facebook Groups o Fan Pages Lite Edition o Face Book Advertising
  • 26. o Your own homepage on Facebook. o Allow you to post photos, videos, events and other messages. o Users interact with you by o Writing on your wall o Commenting on your posts o Participating in discussions o Post photos to your page o Friends see your page updates in their newsfeed
  • 28. o Location o Age o Sex o Keywords (appear in your users profile) o Education o Workplace o Relationship status o Relationship interests o Languages
  • 29. o Setup A Fan Page and Invite Close Friends and Clients. o Join Local Community Groups and Engage in Conversations. o Use Demographic Targeted Facebook Ads. o Eg: Target Males and Females Aged 27-35, in Toronto, who went to the University of Toronto, and are currently employed at Microsoft o Bulk Message Fans and Group Databases o Private Message Special Groups of Clients o Publicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or Facebook
  • 32. o Video sharing sites let you upload videos and share them with people. o Perfect For: o Video FAQs o 360 Degree Virtual Tours o Customer Testimonials o Team Introductions o 60 Second Property Listings Youtube
  • 33. o Drive Traffic Back to Your Site o Pre-sell Your Prospects o Startup Costs are LOW. All You Need is a Webcam or Digital Camera. o Videos are more easily digestable than text or images. o Learn how to setup your own channel in our CHEAT SHEET. Youtube
  • 35. This Leads To a Better Customer is a great tool Customer Service. social media to connect with customers and find out what’s Experience bothering them! And Helps Convert Prospects into Customers
  • 36. The most important part of social media is the social part. It’s all about the people People Shop Similarities But Buy The Differences
  • 37. Thank you Reach Me At – dev@poweredbysearch.com

Editor's Notes

  1. The most important part of social media is the social part. It’s all about the people