Social Media 101 - Power Prospecting for the New Age Professional


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Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.

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  • The most important part of social media is the social part. It’s all about the people
  • Social Media 101 - Power Prospecting for the New Age Professional

    1. 1. Social Media 101Power Prospecting for the New Age Professional Dev Basu, January 24 2013 Powered by Search
    2. 2. This seminar is foryou if you want more:• Targeted Leads• Brand Awareness• Community Engagement• First Mover Advantages• And More Sales. Period.
    3. 3. Conversations + Networking +What is RelationshipsSocial Media?
    4. 4. Social Mediais going from THIS to ...
    5. 5. Conversation sWhich is 2 Way, Open, and Honest
    6. 6. Why Should I Care?
    7. 7. o 91% say consumer reviews are the #1 aid to buying decisions - JC Williams Groupo 87% trust a friend’s recommendation over critic’s review - Marketing Sherpao 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Researcho 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent * Slide courtesy of Digital Influence Group & Tactica Interactive Communications. Reason # 1
    8. 8. Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. o 73% of active online users have read a blog o 45% have started their own blog o 57% have joined a social network o 55% have uploaded photos o 83% have watched video clips Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day * Slide courtesy of Tactica Interactive Communications. Reason # 1
    9. 9. o 40% of Canadian internet users have visited a community or social networking siteo 22% of Canadians over 60o 50% of Internet users under 30o 25% of users 25-29 do so dailyo 43% English speaking Canadians and 24% of French speaking Canadians visit these sites Canada Online, The Internet, Media and Emerging Technologies Courtesy: Tactica Interactive Communications Reason # 2
    10. 10. • Younger users (under 45) and women use these sites for socializing• Older users use these sites to obtain and share information ($$$$)• Youth (12-17) use these sites for entertainment Courtesy: Tactica Interactive Communications Reason # 3
    11. 11. So Engaging with CanadianSocial Media UsersCan Mean...Going From Getting Introduced To...
    12. 12. Converting Prospects into Customers
    13. 13. Great! So Where Do IStart?• Blogging• Twitter• Facebook• Youtube• Integration and Tracking And More Sales. Period.
    14. 14. Blogging
    15. 15. o A Blog is a Website with Regular Entries or News Articleso DO Blog About Your Local Neighbourhoodo DO Maintain Consistency in Your Posting Scheduleo DO Cross Promote Your Blog with Other Channelso DO Respond to Commentso DO Schedule Time to Blog. The #1 Failure is Lack of Time. Blogging
    16. 16. Blogging
    17. 17. o Writer’s Block Occurs to Everyone! Here are some Ideas:o What to Ask Your Car Mechanic Before Hiring Them .o 10 Ways To Save Money by Using a Chartered Accountant.o How to Choose a Good Mover.o 5 Totally New Ways of Sprucing up Your Interior Design.o How to Get 50% Off Your Next Oil Change.o The Latest and Greatest in Aromatic Massage Oils.o 10 DIY Carpentry Tips You Can Use Today.o 15 Factors That Affect Your Car Insurance Quote.o How to Become a Certified Hair Stylist in 6 Months.o Ten Mistakes to Avoid When Hiring a Plumber.o Key Takeaway: Write About The Questions You Receive the Most. Blogging
    18. 18. •Micro Blogging Platform• @ Replies• Tweets/Retweets•140 Character Messages(SMS)•2nd Fastest Growing SocialNetwork• Track Local Users• Monitor Conversations• Engage Prospects• Close on the Opportunity. Twitter
    19. 19. o Tweet Beep – Get Automatically Notified When You’re Tweeted.o Tweet Deck – A Twitter Client to Make Tweeting More Efficient.o – A Twitter Directory of Local Twittero TweetMeme – Helps Your Tweets Spread Virally.o TweetPic – Upload Pictures from Your Cell Phone to Twittero Search.Twitter.Com – Search Any Keyword in Real Time Twitter
    20. 20. FaceBook
    21. 21. o Fastest growing social network in Canada and the world (200 million members)o Powerful tools to engage and understand your audience: o Brand pages o Custom applications o Targeted advertising o Audience insights/metrics o Opinion polls o Slide Courtesy: Tactica Interactive Commuications
    22. 22. o Facebook Profiles o Strictly for You – Not your Brand o Connect with Close Friends o Not as Effective for Prospectingo Facebook Fan Pages o All about your brand o Events, Open Houses o Photos, Videos and More.o Facebook Groups o Fan Pages Lite Editiono Face Book Advertising
    23. 23. o Your own homepage on Facebook.o Allow you to post photos, videos, events and other messages.o Users interact with you by o Writing on your wall o Commenting on your posts o Participating in discussions o Post photos to your pageo Friends see your page updates in their newsfeed
    24. 24. o Locationo Ageo Sexo Keywords (appear in your users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
    25. 25. o Setup A Fan Page and Invite Close Friends and Clients.o Join Local Community Groups and Engage in Conversations.o Use Demographic Targeted Facebook Ads. o Eg: Target Males and Females Aged 27-35, in Toronto, who went to the University of Toronto, and are currently employed at Microsofto Bulk Message Fans and Group Databaseso Private Message Special Groups of Clientso Publicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or Facebook
    26. 26. Youtube
    27. 27. Youtube Channels
    28. 28. o Video sharing sites let you upload videos and share them with people.o Perfect For: o Video FAQs o 360 Degree Virtual Tours o Customer Testimonials o Team Introductions o 60 Second Property Listings Youtube
    29. 29. o Drive Traffic Back to Your Siteo Pre-sell Your Prospectso Startup Costs are LOW. All You Need is a Webcam or Digital Camera.o Videos are more easily digestable than text or images.o Learn how to setup your own channel in our CHEAT SHEET. Youtube
    30. 30. Integrated Marketing
    31. 31. This Leads To a Better Customer is a great tool Customer Service. social media to connect with customers and find out what’sExperience bothering them! And Helps Convert Prospects into Customers
    32. 32. The most important part of social media is the social part. It’s all about the peoplePeople Shop SimilaritiesBut Buy TheDifferences
    33. 33. Thank youReach Me At –