5. Agenda
• Background to Connecting Devon and Somerset;
• The world of Social Media; What Platforms?
• Social Media Engagement Ladder:
Listening; How do I social listen?
Sharing & Conversing; Who are my influencers?
Content generating and broadcasting; Plan your content;
• What about Video?
• Questions and Evaluation.
6. Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to
deliver improved and superfast broadband to rural areas;
• Improved broadband (>2mbps) to every business and
community across Devon and Somerset by 2016;
• Faster broadband (>24mbps) to at least 90% of the area by
2016.
Without this project 700,000 residents and 26,000 businesses,
with a combined turnover of £9 billion, have no certainty of
receiving improved or superfast broadband from a commercial
rollout
8. Phase 1 – Current Status
As of end of December 2015:
• Cabinets live and accepting orders: 1082
• Premises connected to live cabinets: 253,157
• Capable of accessing Superfast : 75.62%
• 10,500 businesses with access;
• Over 78% of Stage 1 complete;
• On target:
Timescale
Cabs
Premises passed
Spend.
9. What is Get up to speed?
• Fully funded business and community support alongside roll-out
of Superfast Broadband
• Helping to ensure we all make the most out of the superfast
broadband
Delivered by Cosmic Peninsula Consortium.
10. • Free sessions;
• Showcase new technologies;
• Hands-on Workshops;
• Gadget shows;
• Seminars;
• Briefings;
• Taster sessions;
• Signposting to free advice and support.
27. Why use Social Media?
• Great business to business potential
• Your potential customers are digitally aware
• Reaching a wider audience
• Building your reputation
• Telling a story
• Potential to align and collaborate
• Easy to discover other accounts relevant to your own
• Showing the human side to the business
• Opportunity to engage with others
• Building trust in your customers
28. How?
• Engage
• Converse
• Show interest
• Support
• Share & Like
• Trust
• Be human
• Be authentic
• Don’t sell
29.
30. What to post about?
• How to’s / hints and tips / practical advice
• Studio / Office / behind the scenes
• Work in progress / latest products / special offers
• Competitions / Giveaways
• News / Press mentions
• Events / Attractions (yours or others)
• Industry statistics
• Questions / Quotes
• Colleagues / staff / clients / visitors
• Shares / blogs
• Humour!
32. Remember!
• Be professional
• HIGH Quality Photos
• Correct spelling and grammar – ALWAYS!
• Excellent customer service
• Don’t rant online or be negative
• Deal with complaints correctly
• Be YOU!
• Turn it around – what do ‘you’ want to see, how do ‘you’ react
to things? Do that.
38. Keep up to date with all the hashtag hours relevant to your
industry
http://www.spaceandtime.co.uk/all-uk-twitter-hours-hashtags-
updated-regularly/
45. • Why not try it?
• What searches do you want to look for?
• Keywords – what is unique to your business?
• What will your customers look for?
• What are your competitors saying?
• Try to think about keeping abreast of latest news
• Events and activities happening in the area
• What is relevant to you?
60. How do you find influencers?
• Huffington Post 99
• The Guardian 99
• Met Office 90
• BBC Radio1 94
• BBC News 83
• Visit Britain 83
• Lonely Planet 94
64. How do you become an influencer?
• Use your knowledge and expertise;
• Let other people tap into that;
• Content;
• Online presence;
• Becoming an expert in your field;
• People recommend you;
• Collaborations.
65.
66. Content
• Images
• Archived content
• Infographics
• Video
• Blogs
• Explainers
• Web pages
• PDF downloadable content
• Content for syndication (third party sites)
• Podcasts
72. Meformers vs Informers
• Researchers at Rutgers University found that only 20% of
us are informers on social media, while the other 80% are
meformers.
• Meformers : Users who post social media updates mostly
relating to themselves
• Informers : Users who post updates that are mostly
information-sharing
Informers had more than twice as many followers than
meformers. Sharing information is better for your follower
count than sharing about yourself.
73. What are your Goals?
• Ask yourself what you want your social media activity to
accomplish. Is it…
Building brand awareness;
Driving traffic to your website/blog;
Getting new customers;
Encouraging existing customers to write great reviews;
Interacting with customers to collect feedback;
How will you make this happen?
74. What are your competitors doing?
• How are they interacting/engaging with their customers?
• What can you do differently?
• How can you target your customer before they do?
75. User Generated Content
Any form of content such as blogs, wikis, discussion forums,
posts, chats, tweets, podcasting, pins, digital images, video,
audio files, advertisements and other forms of media that
was created by users of an online system or service, often
made available via social media websites or through
Customer feedback/photos.
77. Where can you find your content?
• What do you already have?
• Other social media channels;
• Listening through Twitter;
• Facebook pages & groups;
• Researching via Pinterest;
• Blogs;
• News channels;
• By being at the fore front of your industry and keeping up
to date with latest news and events.
78.
79.
80. The Power of Visual
• The human brain processes
visual information 60,000
times faster than text;
• People only remember 10%
of what they hear, 20% of
what they read, but 80% of
what they see and do;
• 83% of human learning is
visual.
81. And with regards to Social Media…
• Articles that contain images get 94% more views than
articles without
• 40% of people will respond better to visual information
than plain text
• 44% of users are more likely to engage with brands if they
post pictures
• People who click on real-people photos are twice as likely
to convert to a sale
• 93% of people say that visual imagery is the #1 factor
impacting purchasing decisions
86. YouTube – the stats
• YouTube is the 2nd largest search engine
• 1 billion unique monthly visitors
• 6.25 billion hours watched monthly
• 600 million views a day
• If YouTube were a country it would be the largest in the
world after China and India
• Videos are shared 12 times more than link and text posts
combined
• 60% of visitors watch video content before reading text on
the same webpage
87. And more…
• 73% of consumers are more likely to make a purchase
after watching a video
• 74% of all internet traffic in 2017 will be video
“It is crucial for marketers for start creating and incorporating
video as part of their content strategy”
90. Let’s make a plan!
• Social media planner. There are lots of free pintables
online or you can create your own.
• Create two – a weekly and a monthly one.
• Monthly – mark what events are coming up, yours and
others. Exhibitions & events, seasonal, local, sales &
offers. You know to schedule content prior to these to
make the most of the promotion. Have it above your laptop
or in your studio so you can add to it.
• Weekly – content planner. Create the content and then
schedule the posts on each platform.
91. Things to remember
• Hashtags?
• Trends?
• News?
• Events?
Inform, educate, inspire & entertain
92.
93.
94.
95. Plan your Content
70/20/10
• 70% planned campaigns
• 20% near future
• 10% real time
80/20
• 80% shared content
• 20% your content
96.
97.
98. Keep in mind the following…
• Who are your users?
• Who are your competitors?
• What do you bring to the table?
• What do you hear?
• What content do you already have?
• What is the purpose of your content?
• How often should you publish & distribute content?
• Who is in charge/produce/maintain your content?
To kick things off get learners to introduce themselves;
Write up expectations on a flip chart; explain which will/will not be met.
10:45
Start thinking about fav websites
Different sites for hosting
What costs are involved and things you need to consider?
A bit on software and the different types
Building your own website – looking at website builders v developers.
Questions:
LA = Local Authorities
Update March 2015: More than 100,000 homes and businesses in the two counties now have access to fibre broadband as a result of the CDS
Almost 90% of those can access speeds in excess of 24mbps
Engineers have installed more than 78,000 km of underground optical fibres
456 new fibre broadband cabinets are now ‘live’
A further 224 fibre cabinets have been installed and are waiting for final works to be completed
1. Facebook is big on video: Facebook users watch 100 million hours of video daily. Facebook now emphasizes video in their ads platform, and is rolling out live video broadcasting (think Periscope in your news feed) to ordinary users, not just public figures and news publishers.
2. The “like” button will never be the same: Facebook revamped its “like” button, enabling users to express several reactions and emotions through emoji-like buttons.
The possibilities of social media managers and customers misinterpreting one another could be endless. On the other hand, the changes could give brand managers a more nuanced, accurate snapshot of fan sentiment.
3. Algorithm changes, virtual reality and more: Facebook now relies on qualitative feedback to ensure that relevant content gets served up to users. Facebook is also preparing for virtual reality, and new tools to help non profits raise money are coming. Messenger will also be changed in 2016.
If you’re not producing brief videos that are optimized for Facebook consider it. Stay tuned to see how changes to the “like” button will affect brand managers and users.
Marketers familiar with Facebook advertising and brand managers with compelling photo and video content should be excited about Instagram’s advertising opportunities. The ability to manage multiple brand accounts is also finally here
Twitter
9. An algorithm-based timeline: In a major shift from its traditional timeline, Twitter introduced a new timeline, in which the most popular tweets displace the most recent tweets at the top of the timeline. Users can opt-in, but all signs point to this change becoming platform-wide soon.
10. Prepare for longer tweets: Rumors hint at the removal of the 140-character limit for tweets. This might be welcome to social media managers who struggle to sum up their brand message succinctly. Veteran users don’t seem happy about it.
11. GIFs are coming: In partnership with Giphy and Riffsy, Twitter is rolling out a native search in tweets. Soon everyone will be able to react to tweets with more than just letters, emojis and hashtags.
Twitter is trying to balance its desperate need to add users with keeping its current users happy. Many find Twitter confusing and hard to use. #RIPTwitter?
LinkedIn focuses on mobile. LinkedIn has been silent on major changes for 2016, but kicked off the year with a new app design for iOS and Android. The design’s simplicity in theory makes it easier for users to find relevant content. LinkedIn also made search faster and its message feature more conspicuous
Snapchat
Share your account’s link: Snapchat users can now add new friends by location, username or Snapcode. They can also share their usernames with a URL.
Video messaging is coming soon. Snapchat users view 6 billion videos a day. Though you can video-message users on Snapchat, it isn’t easy. It’s reported that Snapchat is working on a major redesign of this feature.
You might ask yourself why this matters. The answer is predictable: money. Snapchat monetized itself with advertising and is looking for other revenue.
Start treating Snapchat as a legitimate social network now. It’s not just for teenagers anymore.
Thursdays 8-9
Thursdays 8-9
Easier to manage hashtag hours; Manage more than one account; Watch more than one subject; Schedule posts to go out when you are away from your computer; Watch for keywords; Don’t miss anything
An English fashion, beauty and lifestyle vlogger (a video blog or video log); 2 million subscribers to her YouTube channel; 130 million video views; 900k followers on Twitter; 1 million on Instagram
Mulberry send her bag to review; have a look at her channel; good bit advertising;
Engage new audiences.
6.5 million subscribers; Teen award for blogger; generation that all about this; try to understand how people re using these channels;
Example – John Harvey
Tell us what your USP is (unique selling proposition)
In other words – what makes you stand out from the others?
Think about YOUR story. What can you tell people? What can they learn from you
1. Facebook is big on video: According to Facebook’s last earnings report, Facebook users watch 100 million hours of video daily. Facebook now emphasizes video in their ads platform, and is rolling out live video broadcasting (think Periscope in your news feed) to ordinary users, not just public figures and news publishers.