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170903 hde selling m fs
- 2. OUR MISSION “To become the strongest force in education, leveraging our rich content and exclusive methodologies in classrooms and private homes around the world.”
- 4. PROVEN METHODOLOGY SPECIALLY TRAINED TEACHERS WORLDWIDE FRANCHISE NETWORK UNIQUE LEARNING MATERIALS
- 5. AT A GLANCE
- 10. Three Keys to Success You Methodology Business 10
- 11. Benefits of Being Bilingual • Greater career and employment opportunities • Better academic performance • Improved cognitive flexibility, general reasoning and concept formation • Heightened attentiveness, interactivity, and listening skills Methodology
- 12. FOUR PRINCIPLES REPEATED HEARING POSITIVE REINFORCEMENT SMALL GROUP LEARNING MAKE LEARNING FUN! Methodology
- 13. OUR PROGRAMMES | From Babies to Teens, and In-Between Methodology
- 14. Methodology
- 15. Teen Choices Ages: 12 to 16 years It’s a Baby Dragon Ages: 2 to 3 years 19 Enriched Learning Experience Fun with Flupe Ages: 3 to 6 years More Fun with Flupe Ages: 4 to 7 years Methodology
- 17. Large Group Programmes Joyful, musical introduction to English for very young learners Fun time English for Children Ages 2-7
- 18. Course Age Vocabulary Songs Videos Didi the Dragon Yellow 2-5 300 15 13 Didi the Dragon Green 2-5 300 15 13 Polly Tells Tales 4-7 700 17 8 Polly Follows the Stars 4-7 650 17 8 22 Back to slide 7
- 20. Methodology Augmented Reality Technology Jump With Joey Ages: 6 to 9 years
- 21. Choo Choo Train Song 25Methodology Animated Episodes
- 22. Three Keys to Success You Methodology Business 26
- 23. We provide a strong, sturdy platform for our franchisees 27Business
- 25. Master Franchisor • Knowledge of English • Passionate about Education • Prior experience in Educational business, an advantage Business
- 26. Master Franchisor Sells Learning Centre/Studio Franchises (LCF/LSF) Provides ongoing support to Learning Centre/Studio Franchisees 31 4-10 million inhabitants Owns Learning Centre (LC) Marketing for brand awareness • Organizes Teachers Training Courses (TTCs) • Responsible for pedagogic quality assurance Business
- 27. Master Franchisor Revenue Channels • Selling franchises • Operating own Learning Centre • Selling Helen Doron English teaching material and merchandise • Receiving lesson fee royalties • Teacher Training Courses • Finding new MFs for other areas • Selling additional teaching materials recommended by Helen Doron Business
- 28. • Selling Helen Doron English Franchises • Operating the MF’s own Learning Centre • Selling Helen Doron English teaching material and merchandise • Receiving lesson fee royalties • Teacher Training Courses • Finding new MFs for other areas • Selling additional teaching materials recommended by Helen Doron 33 Master Franchisor Revenue Channels Business
- 29. • Advertising/Sales and marketing outlays for selling franchises • Material Purchase • Operating expenses of the MF’s own Learning Centre • Lesson Fee royalties transferred to Head Office • Training and annual conferences (MF, LCFs, Teachers) • INFOMAN/NCAF payments • Taxes mandated by local law • MF’s own salary 34 The Master Franchisor’s Expenses Business
- 30. • Royalties are paid quarterly • Royalties are always calculated from 100% of the gross lesson fees paid by the student 35 Royalties Business
- 31. • Progressively decreasing percentage principle • An increase in the number of students, decreases royalty percentage 36 Royalties Calculation From To Percentage 1 60 14% 61 180 12% 181 360 10% 361 362+ 7% Business
- 32. If Then ARP Is ARP Equals N≤60 14% 60<N≤180 ((N-60)*12% + 60*14%) N (12%*N+1.2) N 181<N≤360 ((N-180)*10% + 120*12% + 60*14%) N (10%*N + 4.8) N N>360 ARP = ((N-360)*7% + 180*10% + 120*12% + 60*14%) N (7%*N + 15.6) N Using a formula with simple mechanism of conditional calculation ARP = Average Royalty Percentage N = Number of students QS = Quarterly Sum 37 Royalties Calculation Business
- 33. Learning Centre Franchisee (LCF) • Knowledge of English • Success oriented, good business skills (especially sales and marketing) • Teacher or background in education • Can run a self-owned business • Local area knowledge 38Business
- 34. Learning Centre Franchisee (LCF) • Territorial exclusivity for an area of 50,000 – 100,000 inhabitants • Owns Learning Centre (LC) • Sells materials • Responsible for Learning Centre Teachers and Self- Employed Teachers (SETs) 39Business
- 35. Learning Centre Premises • Includes at least two classrooms, a waiting room/reception area, LCF office, bathrooms, storage space for props, if possible – teachers’ prep area • Decorated according to Helen Doron English Branding Guide 40Business
- 36. Learning Centre Franchisee’s Revenues • Learning Centre Lesson Fees • Learning Sets Sales • Large group programme fees • Holiday and summer programmes • Birthday parties • Merchandising 41Business
- 37. Learning Studio Franchisee (LSF) • Up to 25,000 inhabitants • Owns Learning Studio (LS) • Sells materials • LSF is usually the teacher, may hire additional teachers Business
- 38. Learning Studio Premises • Includes one classroom, possibly two, a waiting room/reception area/LSF office, bathroom, storage space for props • Decorated according to Helen Doron English Branding Guide 43Business
- 39. Typical Teacher Profiles… University student looking for flexible, part time employment Mother looking for part time work Young person looking for a work opportunity abroad Person looking to change profession A certified English teacher Must have extensive knowledge of English, a good accent and enjoy working with children Business
- 40. Mother tongue or exceptional knowledge of English Experienced Helen Doron English teachers International Teacher Trainers 45 Business
- 41. Our Offer to Franchisees Our Support Ongoing development Ongoing pedagogic training Ongoing business training The Helen Doron brand Website Information management tools Our Product Helen Doron English 46Business
- 42. Pedagogic & Teacher Support 47 • Ongoing revisions keep courseware relevant • New courses periodically added to broaden the Helen Doron product offering • Annual conferences for networking and training • Blogs and forums for sharing ideas
- 43. • Business training for new and continuing franchisees • Centralized information portal • Topic-specific webinar training • Dedicated Account Manager at Head office 48 Commercial Support Business
- 44. • Master Franchise Conference, Learning Centre Conference • Updates on the latest HD info: marketing, business and pedagogics • Face-to-face meeting with Management and Head Office • Networking with other MFs and franchisees from other countries Annual International Conferences 49Business
- 45. • Funds for joint marketing (ICAF, NCAF, RCAF) • Access to hundreds of branded multimedia materials for print and digital use - documents, images, illustrations, posters, flyers, audio and video materials. • Newsletter forums for sharing information and ideas Marketing Support 50Business
- 46. Media Gallery Hundreds of branded multimedia materials for print and digital use! 51 Just localize and use. No reinventing the wheel! Business
- 47. Cooperative Advertising Funds Marketing Funding: Building the Brand • National (NCAF) 1,000 EURO per 1,000,000 population of the area each year • International (ICAF) 10% is taken off the top of the NCAF and contributed to the ICAF • Regional (RCAF) Your franchisees pay 100 EURO for 10,000 population each year Business
- 48. • Ready-made low cost design elements • Designed and produced in order to strengthen the global brand and build credibility • Open files are available on Media Gallery for Master Franchisors to print locally using open files LC-in-a Box Décor Kit 53Business
- 49. LC-in-a-Box Digital Files ready for print PostersWall Stickers Window Stickers
- 50. • International and national website templates • Branding and best practices for setting up and maintaining social networks Internet & Social Media 55 • Ongoing blogging and SEO activities • Active Facebook, LinkedIn and social media community Business
- 54. Infoman Helen Doron Information Management System • News • Student, teacher and group information • Reports • Royalties • Orders and Products • Seminars and Events • Portal 59Business
- 55. Helen Doron Community • #1 enterprise cloud platform • Powerful scalable system • User friendly interface • Flexible reports • Downloads centre • Chatter (social network) 60Business
- 56. Three Keys to Success You Methodology Business 61
- 57. Master Franchisor • Carefully selected, success-oriented, educational leader, skilled and dedicated business partner • Part of a franchise model Become part of our community! You
- 58. Monitor Figurehead Entrepreneur Disseminator Spokesperson Leader Liaison Problem Solver Resource Allocator Negotiator Informational Interpersonal Decisional 63 The Master Franchisor’s Role You
- 59. • Keep open effective communication • Represent and position HD brand as No. 1 • Maintain highest standards • Motivate and support franchisees LCFs/ LSFs Teachers and staff HD Head Office Community Elements of Excellent Educational Business 64
- 60. • Brand recognition Internationally known in over 30 countries • Initial and ongoing business and pedagogic training • Management support and advice Annual Business Meeting with upper management • Dedicated Account Manager including start-up assistance Our accumulated experience will help you succeed • Marketing and advertising backing • Established system of operation Why Franchise with Helen Doron English?
- 61. Review and Sign NDA Sign Contract & Pay Franchise Fee 1 In the event of a resale, include all information from Infoman and recent financials * estimated income and expenses Face-to-face Review of Master Franchise Guidelines Visit an HDE Learning Centre3 Discuss Franchise Start Up Costs 2 Prepare and Submit EI&E* and Business Plan Candidate Accepts Franchise Fee Proposal (non-binding) 6 Map of Franchise Area with Draft Agreement Presented to Candidate7 8 Congratulations! You’re a Helen Doron English Master Franchisor 9 4 Head Office Makes Official Franchise Fee Proposal 5 67 Next Steps
- 63. course age vocabulary songs Baby’s Best Start 3 months – 2 years (with parent) 550 24 69
- 64. course age vocabulary songs Toddlers Best Start 15 months – 3 years 700 28 70
- 65. course age vocabulary songs It’s a Baby Dragon 2-3 years 500 15 71
- 66. course age vocabulary songs videos Fun with Flupe 3-6 650 25 12 More Fun with Flupe 4-7 650 25 12 72
- 67. course age vocabulary App Polly Reads and Writes 4.5 -9 years 900 32 books 73
- 68. With Augmented Reality Activity Books!course age vocabulary songs videos Jump with Joey 6-9 900 25 12 More Jump with Joey 7-9 900 25 12 74
- 69. course age vocabulary songs Botty the Robot 7-11 1,400 25 75
- 70. course age vocabulary songs Paul Ward’s World 9-12 1,700 8 Paul Ward and the Treasure 10-13 1,000 8 76
- 71. Common European Framework Reference Levels Teen English Course Pre-A1 Paul Ward’s World A1 Paul Ward and the Treasure A2 Teen Talent B1 Teen Choices B1+ Teen Express B2 Teen Success 77
- 72. Large Group Programmes Joyful, musical introduction to English for very young learners Fun time English for Children Ages 2-7 78
- 73. course age vocabulary songs videos Didi the Dragon Yellow 2-5 300 15 13 Didi the Dragon Green 2-5 300 15 13 Polly Tells Tales 4-7 700 17 8 Polly Follows the Stars 4-7 650 17 8 79 Back to slide 7