Bachelors in Communications but have mostly focused on then Marketing field. My working experience : Pernod Ricard Mexico- International Marketing, SONY Latin America Miami – Marketing Viacom – Communications & Press

1. Lorena Tapie
5271 SW 8th
St., Apt. 415
Miami, FL 33174
Cell. (786) 395-1228
lorenatapie@gmail.com
Professional Objective: Leverage my intercultural and leadership skills in a customer-
focused company in marketing or public relations in order to
build and strengthen brand and corporate image.
Relevant Experience:
Viacom/MTV, Miami Florida,
Press Coordinator, (November 2015- present)
• Track press coverage
• Coordinate events for different brands
• Compile and distribute clippings reports for premiers
• Draft and /or translate press releases as assigned; distribute and format releases
• Manage press social media accounts
• Work closely with and provide support to regional communications team and public
relations agencies in Mexico, Brazil, Argentina and Colombia
• Maintain and develop press list and databases
• Assist with budgets for department; process invoices and track payments for vendors
• Create POs and input expense reports
SONY, Miami Florida
TV Marketing Coordinator, SOLA (February 2015– November 2015)
• Provide direction to (advertising/marketing) agencies in other countries regarding
designs of Promotional Material for upcoming campaigns such as commercials, key
visuals, carton boxes and sticker designs, product brochures.
• Ensure quality of visuals for advertising campaigns, including resolution, specs and
other requirements before approving to designing agencies.
• Provide input about taglines and best way to promote products to target markets in
Latin American countries.
• Communicate daily with agencies in Latin America countries in order to follow up on
projects
• Helped create and acted in an internal educational video produced with product
information for SONY sales teams in all the Latin America countries.
• Analyze and learn about competitor brand campaigns for trends and best practices.
• Assist with written and verbal translations (English/Spanish) for the Marketing team.
• Create Invoices and revise shipment material arrived at the correct destinations
• Develop survey/questionnaire for people in different study markets
• Revise the digital and online posts of our campaign

2. Lorena Tapie, p. 2
Pernod-Ricard, Mexico City
International Marketing Intern (February – August 2014)
• Researched and analyzed competitor tendencies, presenting them to International
Marketing Team and Vice President
• Contributed ideas for international marketing strategies
• Investigated global statistics from IWSR (International Wines and Spirits Research) in
order to develop qualitative and quantitative reports for international marketing team.
• Researched mezcal as a possible future product
• Analyzed global sales information and tendencies
• Assisted with department presentations in English and Spanish
• Maintained database
Ilumexico, Mexico City
Volunteer (May-June 2013)
• Traveled to marginalized communities in Mexico with non-profit organization to help
provide inexpensive forms of electricity (solar panels, etc)
• Assisted in installation of solar power equipment
• Conducted educational programs for communities on effective budget management
Grupo Cinbersol (Ragga), Mexico City
Public Relations Representative (August 2010 –May 2013)
• Promote club’s image among select market
• Promote events and distribute publicity
• Use social media to reach customers
• Responsible for obtaining reservations
Education:
Iberoamericana University, B.S. Communications, (focus on Corporate Communication
and Strategic Planning), Mexico City, 2010-2014
La Salle High School, Cuernavaca, Mexico 2007- 2010
Souderton High School, Souderton, PA 2006-2007
Key Strengths:
• Adaptability and flexibility
• Positive attitude and good team work skills
• Communication and rapport building skills
• Responsible/meet deadlines
• Quick learner

3. Lorena Tapie, p. 3
Community Service:
• 480 hours community service summer 2013, providing training and support in
marginalized communities for effective budget management and access to
inexpensive forms of electricity through Ilumexico.
• 50 hours social service hours at animal shelter (May 2009)
• Various visits to orphanages in Morelos, Mexico to provide food and entertain
children.
• Visits to impoverished towns in Mexico to weigh children and provide food and
nutritional education.
Languages:
Complete fluency in English and Spanish, intermediate ability in French, learning Japanese
Triple Citizenship:
USA, Mexico and France
References available upon request