Consultant: Ricardo Siller
Monterrey, Nuevo León
• Hormigón Express is the leader in the production of pre-mixed
and ready mix concrete in Panama. They have been operating
since January 2000 from its HQ’s in Panama City and since
then, they’ve expanded to other 11 cities in the country.
• Hormigón Express seeks to position itself as a Socially
Responsible company, with a strong participation into
Panama’s society as well as being the purveyors of societal
values and human formation.
• Hormigón Express seeks to communicate this attribute (being
socially responsible) to the general public.
• One way in which Hormigón Express has done this before has
been sponsoring elite Panamenian atlhetes and supporting
institutes dedicated to the education of children with lesser
Benefits from Ricardo Siller’s
• Exposure in
of the brand
• Helping to
net value of
the main tool of
more than 2000
• Company Brand
• Press Release.
• Brand Picture.
• Digital Press Kit.
• Branding Package.
Media Distribution tailoring
• 2518 outlets.
• Panama, Mexico, Costa
Rica, Honduras, El
• Only outlets that covers
economics and finance
• See Sample of press
outlets in Annex 1
Management and Results
• International Release
Watch Report in Spanish
• Choose a Distribution
Platform from the list
• Consider hiring us for the next phase in your press
campaign, which includes these topics:
• LMW International PR and Media Consulting Distribution and
• How to manage the communications that result from that
• Make use of PR Newswire tools and packages for media and press
• Media Training.
Ricardo Siller Cardenas
• Publicist, Press Agent and Business Consultant for
Latin Music Wire, a music promotion and public
relations agency that serves commercial brands in
Mexico, Latin America and USA.
• Music Business Specialist by Berklee College of
• Bachelor in International Relations by Instituto
Tecnológico de Estudios Superiores de Monterrey
(ITESM, Tec de Monterrey)
• Author of 4 books related to the Music industry.
• For more information about Ricardo Siller:
• Past clients and testimonies:
• Ricardo’s work in the press: