Corporate Social Responsibility IT/IT Services

1. Submitted By:
Aishwarya Rengan
Anurag Thakur
Divyashree Yellamelli
Lokendra Singh Rathore
Palash Baid
Sohini Sen
Submitted To:
Prof. Harisankar Muralidharan

2. WHAT IS CSR ?
A form of corporate self-regulation integrated into a business model.
Aim : To increase long-term profits and shareholder trust through
positive public relations and high ethical standards to reduce business
and legal risk by taking responsibility for corporate actions.
It is titled to aid an organization's mission as well as serve as a guide to
what the company represents for its consumers

3. DEFINITION
 A company’s sense of responsibility towards the community and environment
(both ecological and social) in which it operates.
 Companies express this citizenship
 through their waste and pollution reduction processes,
 by contributing educational and social programs and
 by earning adequate returns on the employed resources.

4. DEVELOPMENT IN INDIA
 The evolution of corporate social responsibility in India refers to
changes over time in India of the cultural norms of corporations‘
engagement of corporate social responsibility (CSR),
 With CSR referring to way that businesses are managed to bring about
an overall positive impact on the communities, cultures, societies and
environments in which they operate

5. THE FOUR PHASES OF CSR DEVELOPMENT IN INDIA
In the first phase charity and philanthropy were the main drivers of CSR. Culture, religion,
family values and tradition and industrialization had an influential effect on CSR.
In the second phase, during the independence movement, there was increased stress on
Indian Industrialists to demonstrate their dedication towards the progress of the society.
The third phase of CSR (1960–80) had its relation to the element of "mixed economy",
emergence of Public Sector Undertakings (PSUs) and laws relating labour and environmental
standards.
In the fourth phase (1980 - 2013) Indian companies started abandoning their traditional
engagement with CSR and integrated it into a sustainable business strategy.

6. CURRENT STATE OF CSR IN INDIA - LAW
 Under the Companies Act, 2013, any company having
 a net worth of rupees 500 crore or
 more or a turnover of rupees 1,0000 crore or
 more or a net profit of rupees 5 crore or
 more has to spend at least 2% of last 3 years average net profits on CSR activities as specified in
Schedule VII of the Companies Act, 2013 and as amended from time to time.
 The rules came into effect from 1 April 2014
 SEBI has mandated the inclusion of Business Responsibility Reports as part of the annual reports of the
Top 100 listed entities based on market capitalization at BSE and NSE
 It is mandatory to make these reports available on the website of the company.

7. INDIAN IT SECTOR AND CSR
Total revenue rose 8.3% to 143 bn $ in fiscal year ending March 31, 2016.
contributes to 9.3% of Indian economic output.
At the national level, increasing IT access to rural areas, proper legislation to facilitate this,
developing appropriate governance paradigms and evolving common principles of CSR
instruments suited to socio-cultural contexts, as initiatives. At the industry level, enhancing the
levels of corporate governance, labour standards, workplace culture and community
involvement, and forums to facilitate industry wide sharing of experiences and best practices.
At the firm level, adopting a stakeholder approach in implementing CSR initiatives, evolving
new methods of valuing a company`s performance and integrating CSR initiatives into the
firm`s strategic planning.

8. The need for corporations to rethink their responsibility, particularly the relationship between
value creation and resource consumption.
Business needs to create solutions which are rooted in the needs of the user community and
not just those of their employees.
Companies must change their `cheque-book philanthropy` mindset, integrate their initiatives
into their strategic planning and be valuated according to their larger impact.
The IT industry can contribute significantly to the process of dematerialisation. ( systematic
leveraging of waste and by-products, minimising the loss caused by dispersion, dematerialising
the economy and reduced reliance on fossil hydrocarbons.)
INDIAN IT SECTOR AND CSR

9. HOW IS IT INDUSTRY DOING IN TERMS OF CSR?
 Indian IT companies have created value at the first three levels of inexpensive labour or wage arbitrage,
better processes and better technology, it is by moving to the fourth level of innovation and generating
high end value that Indian companies can be truly creative and go forward.
 `Bangalore` or `IT` model of corporate citizenship and social responsiveness, where founders of
companies wanted to be seen as good citizens and role models. These companies saw organisational
sustainability as primary and a visible CSR awareness as its subset.
 Can effective use be made of IT technologies in bringing practical and cost-effective benefits to the lives
of people?
 While technology can help bring transparency, what is the track record of the IT industry in terms of
corporate governance, labour standards, workplace culture, human rights, community involvement,
social benefit and environmental impact?

11.  Infosys Limited has been an
early adopter of Corporate
Social Responsibility initiatives.
 Infosys Foundation was
established in 1996, headed by
Mrs. Sudha Murthy.
INFOSYS & CSR
Supporting
Primary
Education
Removing
Malnutrition
Improving
Healthcare
Infrastructure
Preserving
Indian Art &
Culture
Removing
Hunger &
Poverty
Rehabilitating
abandoned
Women &
Children

12. OBJECTIVE
 Strive for economic development that positively impacts the society at large with minimal resource
footprint.
 Embrace responsibility for the Company’s actions and encourage a positive impact through its
activities on hunger, poverty, malnutrition, environment, communities, stakeholders and the society.
COMPOSITION OF CSR COMMITTEE
 The CSR Committee consist of the following directors:
 R. Seshasayee, Chairperson
 Kiran Mazumdar-Shaw
 Dr. Vishal Sikka

13. CSR FOR 2015-2016
 As per Company Act 2013
 Infosys was required to
spend Rs. 256 Crore
towards CSR activities for
2015-2016.
Rs. 10 Cr
Chennai
Flood relief &
rehabilitation
.
Rs. 202 Cr on
Schedule VII
of Company
Act 2013.
Rs. 76 Cr Multiple CSR
initiatives including
Environmental sustainability
& Conservation of Natural
Resources.
https://www.infosys.com/investors/r
eports-filings/annual-
report/annual/Documents/infosys-
AR-16.pdf

14. www.mca.gov.in/Ministry/pdf/CompaniesActNotification3_2014.pdf

15. https://www.infosys.com/investors/reports-filings/annual-report/annual/Documents/infosys-AR-16.pdf
CSR FOR 2015-2016

16. CSR FOR 2015-2016: INFOSYS FOUNDATION INITIATIVES
https://www.infosys.com/infosys-foundation/initiatives/

18. TCS – CSR ACTIVITIES
 TCS Maitree, the volunteering arm of TCS -initiatives for the socially underprivileged.
 Udaan – trained Kashmiri youth on soft skills and BPO processes. Of the 97 candidates trained last year, 67
joined TCS.
 Partnered with 'Sanctuary Asia'(NGO) - wildlife preservation and support of nature.
 Development of websites for NGOs, creation of database for ChildLine which supports children in distress in
54 centres in India.
 “Assisting youth to become employable is TCS’s impact through empowerment,” says Dr Joy Deshmukh,
global head, corporate social responsibility.

19. An ALP class being held in Hyderabad
GoIT summer camp in North America
TCS IT Wiz
TCS Employability program
Women Empowerment in Panvel
Mkrishi – Mobile
based agro-
advisory service
Deployed in 14
Places

20. REPORTS ON TCS CSR
 While some Tata companies spend more than 2% of their profits on CSR, others like Tata Consultancy Services
(TCS) are yet to meet the requirement. In fiscal 2014, the outsourcing giant's CSR expenditure was Rs.93 crore,
which was 0.48% of its profits. At TCS' annual general meeting last month, TATA chairman Cyrus Mistry
informed shareholders on TCS' intent to do more on CSR. – TOI
 In 2015, Tata Consultancy Services Ltd (TCS) spent Rs.294 crore and emerged as the biggest spender. TCS spent
82% of it’s prescribed spending. TCS, in its annual report, said that some of its large programmes in the areas
of healthcare, education and promoting employability are multi-year projects – Live Mint
 Reporting of CSR activities on environment and governance issues is not being taken as seriously as it should
be, a study backed by the country’s largest software exporter TCS said today. – Business Line
 27 candidates who took the aptitude and technical tests were trained for 100 hours over 15 days by
representatives from TCS. - The Hindu

23. SUGGESTIONS
Should promote health in rural areas
Should promote welfare of differently abled and old people
Can adopt a school/village and cater to all round development

25. CSR FOR 2015-2016
The committee comprises of following independent directors:
1. Dr. Ashok S Ganguly – Chairman
2. Mr. N Vaghul – Member
3. Mr. William Arthur Owens – Member
Average Net Profit of the Company for the last three financial years: 78,002 Million
2% of the average PBT for the financial years 2013-14, 2014-15 and 2015-16 amounts to ` 1,560 Million;
against this, the CSR spending for 2015-16 was 1,598.22 Million.

26. • WIPRO SEF is focused on contributing to improving Science and Math education in schools that serve
disadvantaged communities in US cities
• WIPRO’s Commitment to these programs is about 7.8 million USD over a period of 5 years
Science Education in the
U.S.A.:
• The projects cover disadvantaged children of migrant labourers, from tribal communities, urban
slums or street children
• The program reached out to more than 65000 children in seven states. The number of projects in this
area increased from 11 to 16.
Education for the
Proximate Disadvantaged
• They have supported and closely partnered with over 70 organizations in different areas of systemic
improvements in school education
• Wipro’s work spans 113 educational projects with organizations, involving over 18,600 schools and
34,500 educators across 17 states reaching out to about 4.4 million students
Systemic reforms in
school education
Sustainability Education
• The Wipro Academy of Software Excellence (WASE) program helps Science graduates to study for a
Master’s degree in Software Engineering (M. Tech).Technology Education
• Through Wipro-earthian they try and bring together two of our key concerns: Education and
Sustainability.
EDUCATION

27. ECOLOGY & ENVIRONMENT
 The Challenges of Urban Water: The “Participative Ground Water Program”, tries to address this problem in the
Sarjapur area in Bangalore which is completely dependent on groundwater
 Urban Biodiversity: The urban biodiversity program addresses the twin goals of creating biodiversity in our urban
campuses.
 Urban Waste Management: The program provides a comprehensive skills upgradation, maintain the highest
standards of waste management – more than 95% of their solid waste, including e-Waste, is processed or
disposed safely.
 The Wipro Cares trust is built on a model of employee contribution that is matched by Wipro.
 7500 employees from across 21 chapters collectively spent more than 13600 hours in voluntary engagement on
a wide range of social initiatives.
THE POWER OF ENGAGED EMPLOYEE

28. WORKING WITH COMMUNITIES EVERYWHERE
Wipro choose to work with underprivileged communities. This is organized through Wipro Cares,
a unique trust that is based on the operating model of employee contributions matched by
Wipro Ltd.
 Primary Health Care: Wipro Cares works with partners who oversee the delivery of good
quality primary health care services to underserved communities covering more than 30000
people in 59 villages across Nagaland and Maharashtra
 Disaster Rehabilitation: In 2015-16, initiated the rehabilitation project ’Unnati’. The program
seeks to strengthen local livelihoods of communities in 22 villages in the Uttarkashi district
through improved farming practices in organic agriculture.

30. Figures’ in Rs Million

31. SUGGESTIONS
 Should promote women empowerment
 Training to promote rural sports, nationally recognized sports,
Paralympics’ sports and Olympic sports.
 Helping armed forces veterans, war widows and their dependents
financially or by any other way.

32. Company Spent on CSR (in crores) Unspent on CSR (in crores)
Infosys 256 53.7
TCS 294 66
Wipro 156 159.8
SUMMARY OF CSR SPENDING IN 2015

33. THANK YU