CORPORATE SOCIAL RESPONSIBILITY :
Corporate Social Responsibility (CSR) is a concept
whereby organizations consider the interests of society,
based on the impact of their activities on customers,
employees, shareholders, communities and the
environment, for all aspects of their operations.
Corporate Social responsibility is best defined by the
World Business Council as “The continuing
commitment by business to behave ethically and
contribute to economic development, while improving
the quality of life of the workforce and their families
as well as of the local community and society at large”.
CSR IN INDIA
In India there are an existent but small number of companies
which practice CSR. This engagement of the Indian economy
concentrates mainly on a few old family owned companies,
and corporate giants such as the Reliance industry and
IndianOil companies which have led the way in making
corporate social responsibility an intrinsic part of their
business plans. These companies have been deeply involved
with social development initiatives in the communities
surrounding their facilities.
In spite of having such life size successful examples, CSR in
India is in a very nascent stage.
IMPORTANCE OF CSR
CSR is important because
businesses are based on trust and
foresight. Establishing and keeping
trust with customers, communities
and regulators isn’t simple and can
be easily damaged or lost. To be
successful in the long-term,
companies need to think beyond
what’s affecting them today to
what’s going to happen tomorrow.
This isn’t just about addressing
changes to technology or the needs
of customers, but also taking into
account alterations in social,
environmental and governance
OBJECTIVES OF CSR
1. Basic objective of CSR these days is to maximise the company’s
overall impact on the society and stakeholder.
2. To give back the community in the best possible way in return to the
3. To create awareness about the company & build its public profile.
4. Support various national campaigns on social & develop issues that
need support to have a greater impact.eg. Sustainable development
education health & sanitation & helps community to develop at large.
5. To maintain long run success of the business & achieve customer
The Reliance Group, founded by Dhirubhai H. Ambani (1932-
2002), is India's largest private sector enterprise, with businesses
in the energy and materials value chain. Group's annual revenues
are in excess of US$ 66 billion. The flagship company, Reliance
Industries Limited, is a Fortune Global 500 company and is the
largest private sector company in India.
The Group's activities span exploration and production of oil
and gas, petroleum refining and marketing, petrochemicals
(polyester, fibre intermediates, plastics and chemicals), textiles,
retail, infotel and special economic zones.
Reliance enjoys global leadership in its businesses, being the
largest polyester yarn and fibre producer in the world and
among the top five to ten producers in the world in major
Health and safety are of universal concern across the spectrum
of communities. As a company, company are not only committed
to compliance with legal norms but its is our endeavor to
voluntarily go beyond that and provide quality healthcare
facilities in the regions around our site.
At its various project sites , Reliance industries sites runs
medical facility center, physiotherapy center, and mobile medical
vans that dispenses free medicines and provide free health check-
ups. Also periodically company come up with health camps like
general health check up camps, gynecology camps, eye check up
camps and corrective surgery camps for disabled children.
Education is a basic tool to bring development to an
area and its people. company aim to create an awareness
and pool of human resource both within and across
company area of operations. company are committed to
bridging the digital divide between the ‘haves’ and ‘have
not's in educational infrastructure and facilities.
Exposure to technology along with a sustainable
education model could be strengthened through
partnership with government and quasi-government
Community is an integral part of the business environment
and the basic commitment lies towards the overall economic
and social development of local communities by discharging
our social responsibilities in a sustainable manner.
oThe trained manpower available for construction will
ensure quality and accident free working. The employees will
become perfect train through some camp and seminars
•English speaking classes
•Personality development classes
•Physiotherapy training center
•Training by NAC (National Academy of Construction)and
use them for future requirement of the construction.
oFor the women folk of the villages, in an effort to empower
them the company trains them in soft skills like tailoring and
poultry farming etc. Reliance industries provides assistance
to women keen on starting their own businesses.
Reliance further integrated its safety and environment
performance in the overall business plan and strategy. A
management system approach, consisting of gap analysis,
planning, implementation, and review has percolated to all
business plans through ISO 14001:2004 at all manufacturing
Through its annual environment plan and business
targets, the Company identifies projects and takes action to
achieve these targets with the ultimate goal of becoming water
positive, carbon neutral, with maximum possible recycling
and reuse of hazardous and other wastes.
COMMUNITY ENVIRONMENT INITIATIVES:
Various environment programs, such as tree plantation, water conservation &
harvesting and energy saving initiatives were conducted by all sites within the complex
and in the nearby community. All sites, as part of the ‘World Environment Day’
celebrations created awareness on Global Warming and melting of ice.
DHIRUBHAI AMBANI HOSPITAL, LODHIVALI
Reliance also operates the Dhirubhai Ambani Hospital, Lodhivali and
renders quality medical services to the rural population and highway
Reliance also operates free medical diagnostic and therapeutic services
at neighbouring villages of several of its manufacturing locations.
BLOOD DONATION DRIVES
SPORTS FOR THE PHYSICALLY CHALLENGED
Reliance has joined hands with the organizing team of Special
Olympics Gujarat (Bharat) for the physically challenged children of
Gujarat. Several hundred children participated in the events that were
organized at the Reliance Sports Complex, at Vadodara.
IndianOil is the highest ranked Indian company in the latest Fortune
'Global 500' listings, ranked at the 125th position. IndianOil's vision is driven
by a group of dynamic leaders who have made it a name to reckon with.
IndianOil has figured among the best employers in the Indian workplace as
per the tenth annual edition of the 'Best Companies to Work For' survey
unveiled by the Business Today magazine in its latest edition. IndianOil
controls 10 of India's 20 refineries. The group refining capacity is 65.7 million
metric tonnes per annum (MMTPA, i. e. 1.30 million barrels per day approx.)
the largest share among refining companies in India. It accounts for 34.8%
share of national refining capacity.
IndianOil has defined a set of core values - Care, Innovation, Passion and
Trust - to guide them in all they do. They take pride in being able to claim all
countrymen as their customers. That's why, they coined the phrase,
"IndianOil - India Inspired", in their corporate campaigns. Public
corporations like IndianOil are essentially organs of society deploying
significant public resources. They are aware of the need to work beyond
financial considerations and put in that little extra to ensure that they are
perceived not just as corporate behemoths that exist for profits, but as
wholesome entities created for the good of the society and for improving the
quality of life of the communities they serve.
Surgery Centre at Sankara Nethralaya, a
reputed eye hospital & research centre
at Chennai. IndianOil donated Rs. 24 lakh to
Sankara Nethralaya for installing the fourth
generation Excimer Laser for corneal
refractive surgery, to ensure greater precision
and safety in the procedure.
The Corporation contributed Rs. 2 crore to
Bhagawan Mahaveer Vikalang Sahayata
Samiti, Jaipur, which provides artificial
limbs, tricycles, wheel chairs, crutches and
other appliances to IndianOil has adopted
a Harijan basti named Shob Mathai with a
population of 1,000 near Allahabad inUttar
The Cancer Research Institute at
Chennai received a contribution of Rs. 50
setting up a micro array system in the
Department of Molecular Oncology.
During recent natural calamities like
the Tsunami that hit the southern coast
of the country, the cyclone in Orissa and
the devastating earthquakes in
Gujarat,Uttaranchal and Jammu &
Kashmir, IndianOilPeople stood up to
the challenge to provide succour and
shelter to the victims.
IndianOil awards 2600 Scholarships for meritorious students
all over India, under the IndianOil Scholarships Scheme for
each academic year.
As part of IndianOil's social responsibility programme, the
scheme provides for attractive scholarships to bright students
selected on 'merit-cum-means' basis. For each academic year,
2600 scholarships covering the first year students of 10+ / ITI,
Engineering, MBBS and MBA, have bee IndianOil Academic
and Sports Scholarships
n formally announced through newspaper advertisements
inviting applications under the IndianOil Scholarships
As part of the scheme, special encouragement is being given to
girl students, physically challenged students, and students
from J & K as well as the Northeast States.
IndianOil Sports also awards scholarships to promising young
players with a view to encourage talent and create a pool of
sportspersons from whom to select sport appointees to the
IndianOil Academic and Sports Scholarships
The history of India, which can be traced back to the ancient times, is rich
and stimulating. A large number of heritage monuments from past
centuries still stand tall, as testimony to the glorious past.
With the objective of protecting, preserving and promoting this glorious
past, IndianOil has created a non-profit trust, the IndianOil Foundation,
in collaboration in the Archaeological Survey of India ( ASI ) and the
National Culture Fund of the Ministry of Culture, Government of India.
The genesis of the creation of IndianOil Foundation lies in IndianOil's
Mission statement, to" preserve ecological balance and heritage."
Exclusively funded by IndianOil with an initial corpus of Rs. 25 crore and
an annual contribution of Rs. 10 crore, IOF will adopt at least one heritage
site in every State and Union Territory.
Indian oil foundation :
As part of its environment-protection initiatives,
IndianOil has invested close to Rs. 7,000 crore in
state-of-the-art technologies at its refineries for
production of green fuels meeting global standards.
To further reduce dependence on precious petroleum
products and secure the nation’s energy security, the
Corporation is now in the process of
commercialising various options in alternative fuels
such as ethanol-blended petrol, biodiesel, and
Hydrogen and Hydrogen-CNG.
In accordance with the Govt. guidelines, 20% of 2% of Net Profit of previous
year (i.e. 15.82 crore) was allocated towards release of one-time grant
to Below Poverty Line (BPL) families in the rural areas for release of new
LPG connection under Rajiv Gandhi Gramin LPG Vitarak Yojana.
With safety, health and environment protection high on its corporate
agenda, IndianOil is committed to conducting business with a strong
environment conscience, so as to ensure sustainable development, safe
work places and enrichment of the quality of life of its employees,
customers and the community. IndianOil is also committed to the Global
Compact Programme of the United Nations and endeavours to abide by
the 10 principles of the programme, some of which are already part of
the Corporation’s Vision and Mission statements. It is the firm resolve of
IndianOil People to move beyond business, touch every heart and fuel a
Increasing social issues impacts the entire society in
general &business in particular because to a large
extent business is dependent on the society for its
growth & prosperity. Both public & private efforts
must be extended to solve the problems
identified. CSR can thus be expressed in terms of
three principles: legitimacy, public responsibility &
managerial discretion. We need to create innovative
strategies & methodologies – which creates
win-win situation for all & communicate to others
how consultative & collaborative model of change is
really profitable for all.