Core Competencies of Parker Pen & Role of IT & Operations.

1. Core
Competency
of
Parker
Manchester United
Bandana & Lokendra

2. Parker Pen | Core Competency
Manufacturing High-price Luxury Pens
Due to its unique core competency it targets only the niche markets.
Quality is maintained that’s why they have a loyal customer base.
A Gift.

3. Parker Pen | Organization Structure & Approach
Started with globally centralized structure
Global + Local = Glocal approach they should go for.
Customer priority differs in different geographies
Fountain Pen/ Ball Point Pen
Applications of ERP can help in Generating Customer profiles and to gather the spending pattern in certain geographies.
Parker Pen has used technological innovation as a strategy to differentiate itself from the competition.
The company has been a pioneer in research on writing instruments and introduced several revolutionary products .
One of the objectives to have CRM is to increase customer base
With increasing Internet Penetration and consistent niche market they can give a choice to design customized pens.
Can invest in 3D printing pen

4. Operations of Parker - Suggestions
Stick to your core-competency!
Do not diversify since it’s against your core competency.
Standardization of products
MRP centralized for better forecasting
Economies of Scope with Gillette
In line with Business Strategy (better coordination) – one marketing agency

5. Thank You!