This was presented at the NYC MarketingBitz Bootcamp on June 27, 2017.

1. Organic Social Media Strategies
Tips for local businesses
Emma Vaughn
Local Outreach

2. Enter to WIN an iPad mini…
PLUS a free social media consultation

3. Facebook

4. FACEBOOK: Educational Posts

5. FACEBOOK:
Entertaining Posts

6. FACEBOOK:
Ask Questions

7. FACEBOOK:
Share photos

8. FACEBOOK:
Show appreciation for
your team

9. Spread positive word-of-mouth

10. Boosting a Facebook post
• Why? Your post will appear higher in the news feed & it allows you to reach a
targeted audience
• Who will see it?
1. People who like your page
2. People who like your page + their friends
3. People you’ve chosen through targeting (location, interests, age & gender)

11. Boosting a Facebook post
• What do I boost? Timely posts (events, specials, announcements) to catch
attention
• How long? 1 week or less
• How much? Lifetime budget of $20-$25 for first timers. Each time your post
is viewed, a set amount will be deducted.

12. Twitter

13. Start Conversations

14. Start Conversations

15. Know when to plug your business

16. Attract more customers

17. Instagram

18. Instagram: Know your brand & your audience

19. Instagram: Keep captions short & sweet

20. Instagram: Use purposeful hashtags

21. Instagram: Encourage your customers to tag you

23. Takeaway Tips
1. Alternate the types of post you’re creating on social media
2. Use Twitter to start conversations with locals nearby
3. Keep your target audience in mind when posting to Instagram
RESULT: boost engagement, improve your reputation, & spread more word-of-mouth

24. Emma Vaughn
260.667.7136
emma.vaughn@mainstreethub.com
Don’t forget your free social
media assessment!
Turn it in now or text it to Emma (260-
667-7136).