Presentation by Ed Ridout at the GSC Comms Exchange - 'DCLG present: ‘Low cost and quirky – effective campaigns on a small budget’ on 9 October 2014.

1. Social media at DCLG:
What’s new with us?
Ed Ridout
Digital Campaigns Manager - DCLG
edward.ridout@communities.gsi.gov.uk
@edridout #viewsmyown
linkedin.com/in/edridout

2. Digital isn’t a closed shop
• Bringing colleagues together – wherever they’re located
• Informal
• Democratic
400 users so far – word of mouth success

3. What’s new?
• Devolved tweeters
• More opportunities
• Assigning tweets = efficiency
• Saving time = less navigating

4. What’s new?
• Devolved evaluation
• More opportunities
• More efficient use of time
• Better insights for all
• Monitoring Twitter is the tip
of the iceberg
Regional press mentions of Help to Buy – last 7 days

5. We’re removing
the fear factor.

6. There’s no difference in page views for the guide during
the Buzzfeed incident which proves Buzzfeed is no good
for signposting people to GOV.UK! – But if they get the
info they need directly from Buzzfeed, does it matter?

7. Lots of people were discussing renters’ legal responsibilities and
getting informed in the process.
Presumably not all the 4,000 views it received were from angry
middle-aged solicitors.
The insights showed which images in the
listicle were being talked about (fine, criticised). That actually
confirmed that visitors were viewing the whole thing.
Some student bodies discovered
the guide via the Buzzfeed
chatter and shared it – but not the
Buzzfeed itself.
No one wants the government to
tell them what to do on Buzzfeed.
In future we may get partners to
include our messages instead.

8. Social media at DCLG:
What’s new with us?
Ed Ridout
Digital Campaigns Manager - DCLG
edward.ridout@communities.gsi.gov.uk
@edridout #viewsmyown
linkedin.com/in/edridout