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April 2010 Digital reputation management Why Do “Blogs” Matter? Peter Granat CEO Europe Cision www.cision.com
Blogs matter for <ul><ul><li>Understanding </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Influencing </li...
<ul><li>built through stakeholder experience of </li></ul><ul><li>products and services </li></ul><ul><li>corporate citize...
 
 
 
 
 
 
“ Media companies efforts, coupled with the increase in sharing online, have effectively turned social networks into massi...
MAINSTREAM MEDIA
 
 
 
 
 
 
 
 
 
CISION.com CisionPoint blog.cision.com THE WEB
CISION.com CisionPoint blog.cision.com PAID WEB MARKETING
THE CANON (MAINSTREAM MEDIA) CHATTER (SOCIAL MEDIA) INFLUENCE METRICS
 
INFLUENCE THE WEB REPUTATION
 
 
 
 
 
 
<ul><ul><li>Blogs part of a complex social media infrastructure, in turn part of a wider media infrastructure </li></ul></...
<ul><ul><li>thank you </li></ul></ul>
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Social Media in a Corporate Context 2010 - Peter Granat, Cision

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The Corporate Blog -
Globally, 91% of corporate bloggers cite internal communications as their primary function, but recent research shows that 67% of journalists use corporate blogs as secondary source material and 58% of investment analysts refer to them for their research. The blog has become an important communications channel for all stakeholder groups so why does the UK trail behind the US and much of corporate Europe in corporate blogging? This session highlights the role blogs can play.

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Social Media in a Corporate Context 2010 - Peter Granat, Cision

  1. 1. April 2010 Digital reputation management Why Do “Blogs” Matter? Peter Granat CEO Europe Cision www.cision.com
  2. 2. Blogs matter for <ul><ul><li>Understanding </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Influencing </li></ul></ul>your reputation
  3. 3. <ul><li>built through stakeholder experience of </li></ul><ul><li>products and services </li></ul><ul><li>corporate citizenship & ethical behavior </li></ul><ul><li>financial soundness </li></ul><ul><li>innovation and leadership </li></ul>Your reputation either directly experienced or mediated
  4. 10. “ Media companies efforts, coupled with the increase in sharing online, have effectively turned social networks into massive engines of recommendation, responsible for directing an ever greater volume of online traffic”
  5. 11. MAINSTREAM MEDIA
  6. 21. CISION.com CisionPoint blog.cision.com THE WEB
  7. 22. CISION.com CisionPoint blog.cision.com PAID WEB MARKETING
  8. 23. THE CANON (MAINSTREAM MEDIA) CHATTER (SOCIAL MEDIA) INFLUENCE METRICS
  9. 25. INFLUENCE THE WEB REPUTATION
  10. 32. <ul><ul><li>Blogs part of a complex social media infrastructure, in turn part of a wider media infrastructure </li></ul></ul><ul><ul><li>Research, reputation management and reputation building </li></ul></ul><ul><ul><li>Social media activity as KPIs toward $ ROI – blogs the most measurable as you own the data </li></ul></ul>
  11. 33. <ul><ul><li>thank you </li></ul></ul>

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