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Design for the Anthropocene
The document outlines a workshop agenda focused on the role of design in creating a sustainable future, emphasizing human-centered and co-creative approaches. It encourages participants to reflect on their sustainability roles, challenges current design myths, and promotes the need for systemic change in design practices. The workshop aims to foster a mindset shift towards ecological awareness and responsibility in the design industry.
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Design for the Anthropocene
- 1. 1 Liveworkstudio.com London RotterdamSao Paulo Livework Studio © 2019 Design in the Anthropocene Ben Reason & Anna van der Togt FLA 22’ — Ux & Product Design Week Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019 Photo by Tobias Tullius on Unsplash What should be the role of design working towards a more sustainable future?
- 2. 2 Activity Start End Getto know eachother 12.00 12.20 Design in the Anthropocene — an introduction to our thoughts 12.20 12.40 Shared reflection & myth busting 12.40 13.10 Break 13.10 13.20 The what: objects of redesign for sustainability 13.20 13.35 The who: our role (only if we have time) 13.35 13.45 Check-out & reflection 13.45 14.00 Today’s Agenda FLA - UX & Product Design Week
- 3. 3 Good services don’t happenby accident. They need to be designed. That’s what we do.
- 4. 4 21 Years ofCreativity & Impact 400 clients 1500 projects 3 studios ● Business, government & NGOs ● From startups to multinationals ● From healthcare to hoofcare ● From B2C to B2B to G2C ● From sprints to 10 year engagements ● From strategy to delivery ● From innovation to incremental ● From training to transformation ● London, Rotterdam & São Paulo ● Working in 30+ countries ● Approx 100 people ● Diverse backgrounds & nationalities Livework
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- 6. 6 The world oftomorrow is ours to create. We must be ecological Photo by Marcel Strauß on Unsplash Our focus on industrially designed & produced products and services serving users resulted in an ecological crisis. We must change our ways of acting, thinking and being to acknowledge and address the damage we are doing to our planet. We see this as a fundamental human challenge. A design challenge. The future emerges directly from the things we design. We have to design ecological.
- 7. 7 “These are thekinds of problems you can’t manage your way out of. You have to design your way out of them.” Photo by Priscilla-du-Preez on Unsplash Marty Neumeier, The Designful Company
- 8. 8 Who’s who? Please introduceyourself, the organisation you work for and your sustainability character Let’s start with Photo by Irina Iacob on Unsplash
- 9. 9 The Curious Newbee Who areyou? The Sustainability Dummy The Sustainability Veteran The Unacknowledged Sustainability Evangelist The Sustainability Skeptic The I’m-just-going- along-on-this- ride Please introduce yourself, the organisation you work for and your sustainability character: Photo by Irina Iacob on Unsplash
- 10. 10 Design FLA - UX& Product Design Week
- 11. 11 Human Centered Reframing Contextual Experimental Co-creative Design FLA- UX & Product Design Week
- 12. 12 FLA - UX& Product Design Week Human centred
- 13. 13 FLA - UX& Product Design Week Co-creative
- 14. 14 FLA - UX& Product Design Week Reframing
- 15. 15 FLA - UX& Product Design Week Contextual
- 16. 16 FLA - UX& Product Design Week Experimental
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- 18. 18 Anthropocene Increased levels ofclimate-warming CO2 in the atmosphere at the fastest rate for 66m years, with fossil-fuel burning pushing levels from 280 parts per million before the industrial revolution to 400 ppm and rising today. The Guardian August 2016 FLA - UX & Product Design Week
- 19. 19 Anthropocene Doubled the nitrogenand phosphorus in our soils in the past century with fertiliser use. This is likely to be the largest impact on the nitrogen cycle in 2.5bn years. The Guardian August 2016 FLA - UX & Product Design Week
- 20. 20 Anthropocene Put so muchplastic in our waterways and oceans that microplastic particles are now virtually ubiquitous, and plastics will likely leave identifiable fossil records for future generations to discover. The Guardian August 2016 FLA - UX & Product Design Week
- 21. 21 Design in theAnthropocene FLA - UX & Product Design Week
- 22. 22 Human Centered FLA - UX& Product Design Week Reframing Contextual Experimental Co-creative Re-design Design
- 23. 23 “The end ofthe world is the end of the idea that humans are the only people that have a world on this planet.” Humankind, Timothy Morton More than human centred FLA - UX & Product Design Week
- 24. 24 “Human beings canchoose to remain unaware of their fundamentally co-creative involvement in reality, or they can become mindful and responsible in full awareness of the power of design.” Daniel Christian Wahl Hugely co-creative FLA - UX & Product Design Week
- 25. 25 “The idea ofa continually growing economy is an anathema to an ecologist” Prosperity Without Growth, Tim Jackson Reframing prosperity FLA - UX & Product Design Week
- 26. 26 “Now that isagency… It is what makes humans of nature and also the freak of nature.” Defiant Earth, Clive Hamilton Ecologically contextual FLA - UX & Product Design Week
- 27. 27 “Some things benefitfrom shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty.” Anti-fragile, Nassim Nicholas Taleb Always experimental FLA - UX & Product Design Week
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- 29. 29 Trying to be: More than Human centric An example to what designing like this could look like Photo by Anastasia Palagutina on Unsplash
- 30. 34 More than Human Centered Reframing prosperity Ecologically Contextual Always Experimental Hugely Co-creative Plenary reflection Howdo you think design should change? Photo by Anna, on her hiking trip to the French Pyrenees
- 31. 35 What else needsreframing? Which product & UX-design myths do we need to bust? Photo by Anna, on her hiking trip to the French Pyrenees
- 32. 36 Great (digital) productsshould be……. seamless transparent simple effortless frictionless Are these still relevant? intuitive aesthetically pleasing convenient cheap
- 33. 37 Time for abreak ;-) Photo by Seb Mooze on Unsplash
- 34. 38 Objects of design FLA- UX & Product Design Week
- 35. 39 What is thedesign work? Our role in the ecosystem ● System e.g. What leverage points/incentives do we "own" What system change can be unlocked by us? ● Our value chain e.g. How can we reduce the environmental/social impact of our value chain? and how do we get our partners to collaborate? Our organisation ● Our strategy e.g. How do we move forwards? What are our targets? ● Our set-up & processes e.g. How to orientate and organize ourselves towards more sustainable goals? ● Our operation e.g. How can we reduce the footprint of our digital products, of our systems, or of our offices/shops? Our services ● Our services e.g. How can we change the services around our products so they are less impactful or even contribute to longevity or circularity (e.g. return, repair, upgrade, recycle)? Our products ● Our products e.g. How can we reduce the environmental/social impact of our products? (e.g. recycled materials) ● Our value propositions/portfolio FLA - UX & Product Design Week
- 36. 40 For example: Mobility Theproduct: Design a car FLA - UX & Product Design Week
- 37. 41 For example: Mobility Services:Design mobility app FLA - UX & Product Design Week
- 38. 42 For example: Mobility Organisation:Design for organisational change towards strategic goals FLA - UX & Product Design Week
- 39. 43 For example: Mobility Ecosystem:Facilitate city and city stakeholders to facilitate greener transport FLA - UX & Product Design Week
- 40. 48 LW’s design work? FLA- UX & Product Design Week Role in the ecosystem The organisation The services The products The Livework’s sphere of influence is mostly in (re)designing: ● The services of our clients ● The organisation of our clients Plus want to do more work (re)designing: Multi-org ecosystems/client ecosystems Livework has to understand what a sustainable future looks like in the spaces we operate in:
- 41. 51 What is thedesign work? Our role in the ecosystem Re-designing the role xxx plays in its sector Our organisation Re-designing how xxx operates to achieve sustainability goals Our services Re-designing xxx’s relationship to clients and how they are supported towards sustainability Our products Re-designing xxx’s products to address sustainability Where does your design work sit? What does that mean for the sustainability approach? Step 1 — Take 5 minutes to reflect & make notes on the handout. Step 2 — Discuss in groups of 5 and help each other to get to a deeper understanding by asking reflecting questions FLA - UX & Product Design Week
- 42. 52 Actors of design/ Thedesigner FLA - UX & Product Design Week
- 43. 53 Translating sustainability to our dayto day work FLA - UX & Product Design Week It's not just business, it's personal It's an unprecedented shift that needs time to process and reflect Fostering a new kind of reflective mindset/culture to continuously redefine our way of working/thinking and help to structurally look at the bigger picture and beyond BAU.
- 44. 56 Tuning in -your role as a designer, human being, team member, employee or world citizen FLA - UX & Product Design Week What does sustainability mean for: ● You personally? And how would you like to bring that to work? ● The world/ecosystem around your business? In what ways is it a topic? Trends? Changes in regulations? ● Your business? In what way does it have an impact on the world and how is that addressed? How is the organisation engaged? ● How does that trickle through to your team/department? What is their role? How do people reflect and evolve their work? Reflect in groups — What might this mean for: ● The approach needed? ● The processes or governance needed? ● The mental models, tools or templates needed?
- 45. 57 Checkout What will youtake away from this session? Photo by Annie Spratt on Unsplash