Comparison between Dabur & Emami on various Marketing Aspects.

1. DABUR AND EMAMI
Group: 5
PGDM-A (2016-18)
DSIMS

2. GROUP NO. 5
Jai Modak 23
Nikita Pathak 28
Lisa Pereira 29
Disha Thakker 42
Deepak Sharma 50

3. COMPANY PROFILE
Dabur Emami
The 132-year-old company, promoted by
the Burman family, started operating in
1884 as an Ayurvedic medicines company.
Founded by R S Agarwal and R S Goenka in
1974.
It is one of India’s leading FMCG
Companies.
Emami Limited is an Indian producer
of fast-moving consumer goods (FMCG),
engaged in the personal care/cosmetics and
healthcare businesses.
Dabur is today India’s most trusted name
and the world’s largest Ayurvedic and
Natural Health Care Company.
Emami have a portfolio of over 300
products based on Ayurvedic formulations.
Dabur has successfully transformed itself
from being a family-run business to
become a professionally managed
enterprise.
Current operations comprise more than 60
countries including GCC, Europe, Africa, CIS
countries and the SAARC.

4. PRODUCT LINE: DABUR
Hair Care

5. PRODUCT LINE: DABUR
Skin Care

6. PRODUCT LINE: DABUR
Oral Care

7. PRODUCT LINE: DABUR
Home Care

8. PRODUCT LINE: DABUR
Foods

9. PRODUCT LINE: DABUR
Health Care

10. PRODUCT LINE: DABUR
Ethical

11. PRODUCT LINE: EMAMI

12. PRODUCT LINE: EMAMI

13. UNIQUE SELLING
PROPOSITION
Dabur
 Dabur Honey : Healthy honey which provides energy and taste.
 Dabur Vatika : Natural ingredients which include natural herbals.
 Dabur Hajmola : Stimulates digestive system.
 Dabur Real Juice : Fruit flavoured health drink.
Emami
 Emami: Products that cater to niche segments.
 Emami Fair & Handsome: 5 Power Fairness system.
 Emami Oil: A potent therapeutic oil, prepared from a combination of nine
Ayurvedic Herbs.
 Emami Hairlife: The first ready-to-use instant hairpack.
 Emami Fast relief: An Ayurvedic potent remedy for all kinds of pain.

14. POSITIONING
Dabur Emami
• Repositioned its brands on the basis of
benefits.
• Aggressive positioning strategy
• Dabur is the umbrella brand for all healthcare
products. Vatika for herbal beauty brand for
slightly upcoming market image.
• Availability of products
• In India, Dabur has launched a full-fledged
advertising campaign.
• Household name
• Every little detail of a Dabur product is
available online and it is being encouraged,
as the younger generation is tech-savvy.
• Environment Concern
• Dabur to reach every nook & corner of India.
• Herbal, natural and organic
products for both beauty and
health

15. SOCIAL INITIATIVE
 CSR Vision Statement
 CSR Funding
 CSR Activities
 Flagship Programmes
 Monitoring of CSR Activities
DABUR EMAMI