1. @LisaLFlowers (703) 862-8743
Learn the Basics
of Pinterest and Instagram
November 17, 2015

2. Agenda
 Introductions
 3 Things and Inventory
 3 Things you want to learn
 SoMe platforms
 Pinterest
 Instagram
 Pinterest
 Instagram
 Next steps
@LisaLFlowers (703) 862-8743

3. @LisaLFlowers
 Marketing, business development and public
speaking professional
 25+ years
 Teaching and mentoring
 15+ years
 Social media and business coaching
 5+ years
 Mentoring and advocating
 25+ years
 Lifelong learner
 2 graduate degrees and certification
@LisaLFlowers (703) 862-8743

4. As Seen On
@LisaLFlowers (703) 862-8743

5. @SMWLagos - #SMW15
 MasterClass
 Using Twitter to Connect
Companies, Cultures, &
Countries
 Standing room only
 Headed a Panel
 Connecting
Africans…Shooting The
Experts!
 Hosted by The Alliance for
Affordable Internet (A4AI)
Largest event
of its type on the continent
@LisaLFlowers (703) 862-8743

6. #LisaInLagos 2015
@LisaLFlowers (703) 862-8743

7. Keynote Speaker
@LisaLFlowers (703) 862-8743

8. You Are Your Brand
By choosing NOT to be online,
you are GIVING YOUR
VOICE AWAY.
Make sure your online voice
reflects what you want it to.
@LisaLFlowers (703) 862-8743

9. @LisaLFlowers (703) 862-8743

10. Pinterest
@LisaLFlowers (703) 862-8743

11. Pinterest
 A visual bulletin board
 Used like any other social media platform
 People use it to save things they love
 Easy, easy, easy
 Addictive
@LisaLFlowers (703) 862-8743

12. Getting Started
 Create your account
 Follow some people
 Create your boards
 Pin some pictures
 Pin from websites (Target)
@LisaLFlowers (703) 862-8743

13. @LisaLFlowers (703) 862-8743

14. Search by Topic - Parties
@LisaLFlowers (703) 862-8743

15. Navigation
@LisaLFlowers (703) 862-8743

16. Pins
@LisaLFlowers (703) 862-8743

17. Boards
@LisaLFlowers (703) 862-8743

18. @LisaLFlowers (703) 862-8743

19. @LisaLFlowers (703) 862-8743

20. Secret/ Private Boards
 Only you can see
 URL can be shared so selected others can see
 Can be turned “on” when ready to add to your other
public boards
 Great way to plan surprise parties, create holiday gift
ideas, share client content/ideas, etc.
 For embarrassing problems
 Baby’s gender
@LisaLFlowers (703) 862-8743

21. Use Pinterest To…
 Plan parties and events
 Gather ideas for projects
 Learn DIYs projects
 Plan a wedding
 Showcase your business
 Promote your community
@LisaLFlowers (703) 862-8743

22. Instagram
@LisaLFlowers (703) 862-8743

23. Instagram
 Very visual
 Owned by Facebook
 Mobile-oriented
 Filters for images
 Hashtags are important
 Not limited to words or character count
 Anyone can follow and heart
@LisaLFlowers (703) 862-8743

24. Getting Started
 Create your account
 Follow some people
 Like some pictures
 Start taking pictures
 Start uploading
 Description
 Hashtags
@LisaLFlowers (703) 862-8743

25. What Do Those Icons Mean?
Home Feed
Search
Take Picture
Favorites
Me
Source:
https://craftbritannia.files.wordpress.com/2015/03/2symbols.png
@LisaLFlowers (703) 862-8743

26. @LisaLFlowers (703) 862-8743

27. @LisaLFlowers (703) 862-8743

28. @LisaLFlowers (703) 862-8743

29. 12,600+ likes
@LisaLFlowers (703) 862-8743

31. @LisaLFlowers (703) 862-8743

32. Tips
 Post at the right time
 Don’t overload
 Pet peeve – 122 images of someone’s slides from a vet
conference
 Geo-tagging
 Share to Twitter and other platforms
@LisaLFlowers (703) 862-8743

33. Final Thoughts
 You can’t break it
 Cross promote
 Join Pinterest and Instagram groups – or start one!
 Have fun!
@LisaLFlowers (703) 862-8743

34. Questions?
@LisaLFlowers (703) 862-8743

35. Thank you!
@LisaLFlowers
Facebook/LinkedIn/Twitter/Pinterest/Skype/AboutMe.com
@LisaLFlowers1 on Instagram
Lflowers@FlowersMediaMatters.com
@LisaLFlowers (703) 862-8743