The document discusses strategies for using social media to engage, recruit, and retain employees. It provides tips for companies such as starting conversations on social platforms, engaging with influencers to expand reach, developing referral programs, and monitoring industry news and discussions. Data shows that social recruiting leads to more hires and referrals. The strategies outlined aim to improve the candidate experience and employer brand on social media.
1. THE SOCIAL HR
Strategies to Engage, Recruit, & Retain
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
2. @LISALFLOWERS
• Marketing, communications, public relations, and public speaking – 25+ years
• Teaching, tutoring, and mentoring – 15+ years
• SHRM – Marketing Manager – 9+ years
• Social media and business coaching – 9+ years
• Lifelong learner, volunteer, and advocate
• Global - It all started with a tweet!
• Malaysia
• Nigeria
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
5. One connection led to many. A journey of online conversations brought to life – IN REAL LIFE.
#LISAINLAGOS
6. AN AMERICAN STRATEGIST IN NIGERIA
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
7. THE RESULTS
• New connections
• New opportunities
• New clients
• Stronger brand
• Influence
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
8. WHY SOCIAL?
• Can boost your employer brand/recruiting brand
• Can attract potential hires
• Candidates on social media expect the conversation
• Can improve the candidate experience
• Will solidify their decision to join your company
• Can build trust
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
11. 19 to 15,000 in 3 years
UPS saw hires from social recruitment
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
12. 846
• YOUR EMPLOYEES ARE POWERFUL!
• Collectively have more reach than your brand is
likely ever to have.
• Brand ambassadors
• ASK THEM!
SOCIAL CONNECTIONS (AVG.)
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
13. LISTENING AND MONITORING
• Google alerts
• Use for industry specific news – movers and shakers
• SmartBrief.com
• Keep abreast of what other companies are doing
• Facebook and LinkedIn groups
• Invaluable
• Influencers
• Sit, watch, and listen.
• Engage
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
14. ENGAGE, RECRUIT & RETAIN
• START the conversation
• Engage with influencers in your target industry
• Will multiply reach of your recruiting team’s messages
• Engage with a wider audience
• Recruit in segments previously unreachable
• Target top candidates
• Overall improvement on the effectiveness of your recruitment efforts
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
15. RECRUIT
• Research your ideal candidate on social media
• Don’t be afraid to approach them directly
• Don’t overlook your social staff
• Develop a social referral program
• Will engage existing staff
• Will drive more employee referrals
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
23. LINKEDIN
• Social recruiting giant
• You AND your company should be listed
• LinkedIn groups
• Join
• Start
• Thought leader
• Social company
• A great way to start conversations with potential candidates!
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
24. LINKEDIN
• “Open Candidate”
• The feature acts like an on-off switch that members can access for free within the
“Preferences” tab on the Jobs home page.
• Companies need a “Recruiter” subscription to view users’ status.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
25. LINKEDIN’S OPEN CANDIDATE
• Lets users secretly indicate to recruiters that they’re interested in new job opps
• Can privately share details about the types of roles they’d consider.
• Users can also share preferences such as desired job title, location and company size
• Kept private from professionals’ current employer.
• LinkedIn said users who opt-in to the new tool are twice as likely to respond to a message from
a recruiter than the average LinkedIn member.
• The new tool should help recruiters find interested candidates more quickly and spend more efficiently
on LinkedIn “InMail” messages to workers. And for users who opt-in, the tool should help make
messages from recruiters more relevant. The feature begins launching on Thursday in the U.S., U.K.,
Canada and Australia, and LinkedIn said it plans to roll out the feature globally soon. LinkedIn has about
450 million users and currently lists more than 6 million jobs.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
41. REFLIK AND TECHCRUNCH DISRUPT CONFERENCE
• Reflik – A startup recruiting company located in New Jersey
• Target audience
• Millennial, coding-minded attendees at TechCrunch Disrupt Conference in San
Francisco
• Unable to afford to make the 2,900-mile journey to attend
• Event held at Pier 4 and costs $3,000 to attend per person
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
42. SOLUTION
• Bought a $60Snapchat geofilter for the entire 258,650 square feet for
Pier 4, where the event took place.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
43. All interactive, allowing users to fill-in-the-blanks with what they were doing at event
3 Creatives
44. $60 = 749 VIEWS = SUCCESS!
• Didn't have to
• Buy plane tickets
• Book hotel rooms
• Purchase a booth
• Pay the pricey admission tickets
• Pay for anything else to create the brand exposure,
• Another plus
• SnapChat appeals to Gen Y professional
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
45. DON’T FORGET MOBILE
• Most social media users are accessing their social accounts from mobile devices
• Be sure your application process is mobile-friendly/optimized
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
46. DIGITAL – A SOCIALABLE WEBSITE
• Include your social media icons ABOVE and BELOW the fold
• Facebook, LinkedIn, Twitter, and Instagram
• Others if you have the bandwidth
• Redirect to active profiles
• Have a plan, albeit a small plan, it should be ACTIVE
• What is active?
• At least 1x per week
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
50. DIGITAL
• Email signatures
• Include a link to the jobs section of your website
• Keep it fresh – rotate out new benefits or job opps every month
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
55. Social media IS social.
Candidates on social media EXPECT to be engaged ON SOCIAL MEDIA.
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
56. Social media
is the modern day
word-of-mouth.- Unknown
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743
59. CONNECT WITH ME!
• @LisaLFlowers on all social media platforms
• Facebook, Twitter, LinkedIn, Pinterest, About.Me, etc.
• Instagram @LisaLFlowers1
• LFlowers@FlowersMediaMatters.com
• LisaLFlowers.com or FlowersMediaMatters.com
• (703) 862-8743
• Join my Marketing Strategies Group on Facebook
• https://www.facebook.com/groups/MarketingStrategiesGroup/
@LisaLFlowers LFlowers@FlowersMediaMatters.com (703) 862-8743