5. Let people know the timeline
and what you need from them
start with what you know
Point A - Beginning
Point B - End
Reach C - Prof. Uri Alon - TED Talk
Keep updating and Drill down - make sure you use an online
collaborative tool to keep everyone on the same page.
Gdrive
Gantt
Trello
10. I WANT TO __________________,
I WILL _________,
SO THAT PEOPLE WOULD ___________________.
OFFLINEONLINE
THEORY
PRACTICE
11. Money and Time are always true. Be smart and it’ll “fix” itself.
WHAT |WHO CAN
BRING MORE
VALUE?
WHAT DO YOU
HAVE?
WHAT CAN YOU
GET?
WHAT DO YOU
NEED?
WHAT WILL MAKE
IT MEMORABLE?
12. cUXª =
# of community members (users)
who shared the experience =
ª people
Values
Principles
Traditions
Common knowledge
Expectations
Distractions
Competition
Segmentation
The opportunity The risk
13. IDEATE & SIMULATE
“ONCE THEY GET TO THE PARKING THEY’LL SEE”
“IF WE TELL THEM THAT… THEY WILL…”
“LET’S MAKE THEM ALL…”
“WE SHOULD HAVE A BIG SIGN THAT…”