This document outlines a marketing plan for Funky Buddha, a clothing brand. It targets 18-35 year old social media users with a positive outlook who enjoy an active lifestyle. The communication pillar focuses on Facebook to increase awareness and inspire consumers. Videos, interviews and a competition will be used on Facebook. Interviews will feature different neighborhoods in Athens and connect them to Funky Buddha's style. A competition will ask followers to upload their most "funky" photo for a chance to win exclusive clothes from the brand's collection. The document provides contact information for questions.