This document outlines a marketing plan for Funky Buddha, a clothing brand. It targets 18-35 year old social media users with a positive outlook who enjoy an active lifestyle. The communication pillar focuses on Facebook to increase awareness and inspire consumers. Videos, interviews and a competition will be used on Facebook. Interviews will feature different neighborhoods in Athens and connect them to Funky Buddha's style. A competition will ask followers to upload their most "funky" photo for a chance to win exclusive clothes from the brand's collection. The document provides contact information for questions.

1. Funky Buddha
Course: MarketingLab@ADandPRLab,CMC Department,
Panteion University, Athens, Greece
Instructor: Lina Kyriakou
Professor: Betty Tsakarestou, Ph.D, Assistant Professor and Head of
Advertising and Public Relations Lab, Panteion University, Athens,
Greece

2. Target Group
Age: 18-35
Social
Media Users
Positive
outlook
Life doers
Look for
your style

3. Discover your Funky lifestyle

4. Goals
•Increase consumers
•Awareness
•Inspire

5. Communication Pillar
FACEBOOK
Which? Why?
The most popular
social media among
Greek users.
How?
• Video
• Interviews
• Competition

6. VIDEO

7. Interviews
Interviews which will be connected with our competition
Thematics:
• Glyfada
• Kifissia
• Exarxeia
Our purpose is to investigate the difference of each neighbor and connect with Funky
Buddha, for example to prove that their clothes express an array of people and be easily
accessible.

9. COMPETITION
The official Facebook page of Funky Buddha will announce a
competition for summer season which will ask from followers
to upload a photo. The theme of competition is:
How funky is your life
The winner will acquire some exclusive clothes from
collection of Funky Buddha.

10. THANK YOU
Any Question?

11. Efthimiou Lygeri-Evangelia
Nikolaou Chrystalla
Papanikolaou Sofia
Eylilia@hotmail.com
Kristallo_nic@Hotmail.com
Papanikolaousof@gmail.com