SlideShare a Scribd company logo
PIVOTING
How can Konekt help
your business deal with
the ‘new normal’?
HOW DO YOU GET YOUR
BUSINESS READY FOR
THE ‘NEW NORMAL’?
The current disruptions and changes
to life cannot be avoided. Embracing
change and finding new ways to
conduct business and connect with your
audience are going to require innovative
thinking and creative solutions.
It’s time to fast track your company’s
digital transformation before you lose
your place in today’s market.
HELPING YOU ACHIEVE
TRANSFORMATION
Whether you are looking to transform a
service to a digital product, build an online
sales platform, or take your event online you’ll
need to make sure that you get it right the
first time and having a digital transformation
strategy in place can ensure that.
So, what are the first steps in creating your
digital transformation strategy?
1
Assess:
To get started you need to analyse your
business and research your competitors.
Uncover the market trends and identify
your customers motivations. Armed with
this information you will be able to see the
opportunities open to you.
To help, try these common tools below:
• Gap Analysis
• Brand Wheel
• PESTLE
Strategise:
Based on the findings of your assessment, it’s
time to define your goal. Exploring how the
opportunities you’ve identified can be applied
to your business, and understanding which
route will bring you and your customers most
benefit.
Here are some tools that can help at this
stage:
• Blue Ocean Strategy
• SWOT Test
• Business Model Canvas
• Design Sprint
Realise:
With your goals now clearly defined, it’s
time to map out a clear and actionable plan.
You will need to choose the best tools and
channels as well as set realistic timelines
and budgets. The plan will help break this
down into manageable chunks and
bite-sized sprints.
Combined, these elements will make up
your digital transformation roadmap.
To help support businesses through the
current situation, we are offering an
innovation assessment & consultation session
to help you understand your opportunities
and how you can achieve them.
DO YOU STILL NEED
SOME HELP?
hello@konekt.group
+44 207 253 0000
www.konekt.group
LET’S
PIVOT!

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Pivoting: How Can Konekt Help Your Business Deal With The 'New Normal'?

  • 1. PIVOTING How can Konekt help your business deal with the ‘new normal’?
  • 2. HOW DO YOU GET YOUR BUSINESS READY FOR THE ‘NEW NORMAL’? The current disruptions and changes to life cannot be avoided. Embracing change and finding new ways to conduct business and connect with your audience are going to require innovative thinking and creative solutions. It’s time to fast track your company’s digital transformation before you lose your place in today’s market.
  • 3. HELPING YOU ACHIEVE TRANSFORMATION Whether you are looking to transform a service to a digital product, build an online sales platform, or take your event online you’ll need to make sure that you get it right the first time and having a digital transformation strategy in place can ensure that. So, what are the first steps in creating your digital transformation strategy?
  • 4. 1 Assess: To get started you need to analyse your business and research your competitors. Uncover the market trends and identify your customers motivations. Armed with this information you will be able to see the opportunities open to you. To help, try these common tools below: • Gap Analysis • Brand Wheel • PESTLE
  • 5. Strategise: Based on the findings of your assessment, it’s time to define your goal. Exploring how the opportunities you’ve identified can be applied to your business, and understanding which route will bring you and your customers most benefit. Here are some tools that can help at this stage: • Blue Ocean Strategy • SWOT Test • Business Model Canvas • Design Sprint
  • 6. Realise: With your goals now clearly defined, it’s time to map out a clear and actionable plan. You will need to choose the best tools and channels as well as set realistic timelines and budgets. The plan will help break this down into manageable chunks and bite-sized sprints. Combined, these elements will make up your digital transformation roadmap.
  • 7. To help support businesses through the current situation, we are offering an innovation assessment & consultation session to help you understand your opportunities and how you can achieve them. DO YOU STILL NEED SOME HELP?
  • 8. hello@konekt.group +44 207 253 0000 www.konekt.group LET’S PIVOT!