Jane Doe Email: jane@engageatlantic.ca Phone: (506) 878-3026 Engage Atlantic 123 Main Street Fredericton, NB E3B 5A2

2. WhoWe Are
 Our philosophy is simple. Understand your market, your
customers and all your stakeholders. Know what each expects
and manage your business accordingly.
 Solid communications and a commitment to Corporate Social
Responsibility are just elements of good business.
 Engage Atlantic has been developed through years of working
with clients to better engage key stakeholders. From direct
communications efforts, to more in-depth stakeholder
engagement exercises, Engage Atlantic has been built on the
philosophy that the relationship with your stakeholders -
internal and external - is the only element of your business that
will determine an organizations long-term sustainability.

3. WhoWe Are
 Engage Atlantic brings together some of the regions best freelance
consultants in areas of Communications, Human Resources and
Operational Efficiency. Engage Atlantic also brings significant expertise in
key sectors including;
 Government
 Fisheries
 Municipal
 Healthcare
 Gaming
 Non-Profit
 International Sporting Competition
 Engage Atlantic has a proven record of changing an organization’s
position with stakeholders by implementing a proven model of
engagement.

4. "The heart of dialogue is a simple but
profound capacity to listen. Listening
requires we not only hear the
words, but also embrace, accept, and
gradually let go of our own inner
clamoring.”
William Isaacs

5. WhatWe Do
Stakeholder Engagement
 We believe in engaging stakeholders to ensure they see themselves in your
objectives and strategies moving forward.
 One way we have successfully done this is through our stakeholder audits.
 Audit sessions are used to develop recommendations and strategies for achieving
your corporate objectives while engaging stakeholders. This work then forms the basis
of a new branding and marketing exercise, a new stakeholder engagement process and
stronger employee engagement.
 These sessions are designed to gather all opinions with respect to where the
organization is today, to conduct a SWOT analysis and to determine common points of
opinion that could lead to better implementation of the corporate objectives while
delivering on stakeholder promises.
 Our stakeholder audit model has a proven track record and has helped organizations

7. WhatWe Do
Strategic Marketing and Communications Planning
Engage Atlantic has several years experience in the areas of Communications and Marketing planning
including;
 Short term or communications/marketing plan related to a specific program, campaign, activity, etc.;
 Public environment analysis, issues and/or crisis management;
 Communications/marketing objectives;
 Target audiences;
 Key Messages;
 Strategic Considerations;
 Tactics and Marketing/Communications products;
 Evaluation of impact/benchmark data;
 Costs analysis.
Implementation of communications/marketing plan(s) including;
 Conceptualization, creation, production and delivery of promotional
activities, products, initiatives, etc.;
 Examples of these can range from advice, briefing sessions to Ministers and senior officials to

8. Because hope is
not a strategy!!

9. WhatWe Do
Media Relations/Training
Our experience, as a corporate and organizational spokesperson at the local, regional, national and
international levels allows us to provide clients with key insights, knowledge and learnings from years
on the job - day in and day out. Other areas of expertise include; • Public Relations Counsel •
Development of Print Related Materials • Media Relations • Media Training and Crisis Communications
Training • Media Analysis • Organization of News Conferences, Media Scrums, Media Briefings and
related materials • Crisis Management • Internal Communications • Writing (including
speechwriting) • Conference/Seminar/Event Planning • Organization of events • News
Releases/Media Advisories • Backgrounders • Speeches • Reports • Newspaper Articles • Feature
Stories • Brochures/newsletters/Annual Reports • Scripts (for radio, Television and Presentation)

10. “Treat journalists as
you would
customers:
be sensitive to their
needs.”

11. WhatWe Do
Government Relations
Working with government departments and agencies can be a very worthwhile experience for
your business or organization. All levels of government have programs and services
designed to help organizations and businesses through start-up throughout the life of
that organization. Engage Atlantic brings years of experience in working with
government departments and agencies at the municipal, provincial and federal levels.
Government Investment
Does the prospect of developing a government funding program grant application seem
daunting? Engage Atlantic has garnered over $10 million in forgiveable and interest free
loans and government investment in the last year alone. Our experience provides
greater success rates in securing government investment for your project, idea or business
plan.

13. WhatWe Do
Social media Strategy
Is your organization looking to have a presence within the realm of social media?
Do you know where to start, which tools to use and what strategy to implement?
Do you know that hope is not a strategy.
Engage Atlantic has developed strategy for companies and government departments.
We can help your organization determine if social media is right for the outcomes you are
looking for.

15. WhatWe Do
Writing
News Releases/Media Advisories
Articles
Backgrounders
Speeches
Reports
Newspaper Articles
Feature Stories
Brochures/newsletters/Annual Reports
Scripts (for radio, Television and Presentation)

17. WhatWe Do
Corporate Social Responsibility
Is your organization committed to doing the right things?
Are you committed to giving back, to making good choices, to
adopting business practices that are good for the company and
the places in which you operate?
Engage Atlantic has developed CSR Frameworks for some of the
world’s largest organizations. We understand CSR is an
extension of good business – not a PR stunt.
We know how to help your company be successful while making a
difference and setting yourself apart!!

18. The voluntary actions that a business can take, over and above compliance
with minimum legal requirements, to address both its own competitive
interests and the interests of wider society.

19. Contact Information
(506)878 3025
mike@engageatlantic.ca
www.engageatlantic.ca
Twitter: @engageatlantic
Facebook: www.facebook.com/engageatlantic
Linked In: Mike Randall