This is a pitch I wrote while at The Lavidge Company to have our client featured on TV.

1. Hi (Producers Name),
For residents of Type A Life Care Community, Emerald Heights, dining is more than just fulfilling
hunger; it is a cheerful and social experience with their neighbors in which they can enjoy flavorful
and intriguing new recipes from three of the onsite dining venues. Executive Chef Matthew Lecours
has two special dishes he prepares, a Pork Tenderloin and a Roasted Butternut Squash Salad.
The tenderloin a juicy, delectable meat, is grilled to perfection and topped with a zesty Washington
cider citrus sauce. Residents and their guests savor the delicious meat that comes from Pendleton,
Oregon. Diners will enjoy a nutty, delicate farro laced with boursin cheese and locally grown organic
spinach on the side.
The next dish is a fresh, yet flavorful salad with roasted butternut squash. Enjoy the heartiness of
ripe vegetables complimented by satisfying toppings. It is prepared with Washington grown butter
lettuce, sweet craisins, toasted pine nuts, and shaved Parmesan cheese. The salad is tossed with
aromatic champagne vinaigrette dressing. All the produce comes straight out of Washington,
including the cider and grass fed butter.
Are you interested in having Chef Lecours make your viewer’s mouths water and show them that
they can create delectable restaurant quality meats at home?