2. IDEOLOGIES
The ideologies of my advert is to make the reader
have the perspective that my product being
advertised is related to words such as expensive ,
good quality and high fashion.
3. PRIMARY AUDIENCE
The primary audience that my product is targeted at
is for people who consists in the ‘GROUPIES’
lifestyle category as they want to be accepted by
the people around them so they would use my
product to impress their friends.
The gender I think my product would be more
appropriate with would be both male and female as
my product is a unisex product.
I see people who consists of the age from between
12-20 buying my product.
4. SECONDARY AUDIENCE
My secondary audience may be older people who
consists from the age of 21-30 or even older.
This may be because my product has a very
mature touch to it so older people may buy this
because they like the look of it or they want to feel
younger than how they actually are.
5. MASLOW’S HIERARCHY OF NEEDS
The needs that I
will be targeting
in my audience
will be the ‘
ESTEEM’
As people may buy
this to impress
their and friends
and to even look
cool.
6. PERSUASIVE TECHNIQUES
The persuasive techniques that I will be using in my
advertising will be the use of ;
Repetition; Slogans, Images, brand names.
Remains in people’s memories for long after the
advertising champagne has finished.
Warm & Fuzzy; uses sentimental images to sell
products.
Beautiful people; uses good looking models as if
telling us we will look like them or look as cool as
them if we use the product.
7. COLOURS
The colours that will be more dominant in my advert
will be the colour white and silver as that is the only
colour used in my product.
I may also use the colour peach as it goes well with
my two first colours.
