Reach Skeptics and Build Trust with Fact-Checking Distribution
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American Press Institute, "The Future of Fact-Checking: Moving ahead in accountability journalism"
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Reach Skeptics and Build Trust with Fact-Checking Distribution
- 2. Who are we trying to reach?
- 3. Younger audiences Suburban, Republican women Skeptics Native digital audience Middle America and the South
- 4. Reader one Younger Digital News literate Challenge: format, platform, how do you maintain attention without major events (debates, etc.) Low info (or limited sources) Low trust/skepticism More analog Challenge: building trust AND format/delivery. People don’t trust government + institutions — who DO they trust? Reader two
- 5. Reader one What’s been done? • Snapchat • Live fact checking • Alexa • Browser plug-ins Reader two What’s been done? •Collaborations with local news •(national <—> local)
- 6. What else could be done? • Talk radio segment (answering listener questions) • Church subscription services: get community orgs talking about truth ⛪ • Using family structure to engage with media/civic literacy • Surfacing different, competing sources • Include what’s wrong *and* what’s right • Peer-to-peer model (like a fact-check bookclub) " • Targeted ads on Google • Media literacy as part of buying technology • Personalizing the fact check. Why does this matter to ME? • Consumer knowledge, mythbusting • Email is powerful • How can we make it more shareable, bite size • Meme-ifying fact checking, humor
- 7. What else could be done? • Engaging with readers, acknowledging people who interact • Empowering people to ask questions — gives readers a voice (send video clip, or voicemail) • Make it creative, generative • The objective might be fact checking, but it isn’t necessarily the medium (games, creativity, etc.) • High school assemblies on truth, media literacy • Bar trivia night ! — prioritizing fun • Flip-a-friend campaign
- 8. YOUR local conservative talk show TONIGHT: 5 pm Channel 101.3 HOST: Your favorite hometown host Roger “RED” Smith GUEST: FOX News contributor Jane Stone Pastor Aaron Johnson TOPIC: Manufacturing jobs -- Where did they go?? Are they here?? WHERE??