@philsimon
Phil Simon
Thought Leader, Technology
Expert, & Author
Insight Address
“The Visual Organization: Data Visualiza...
Hi. I’m Phil.
Who am I?
@philsimon 3
• Award-winning author of six
books, most recently The
Visual Organization
• Speaker, consultant, a...
@philsimon 4
Netflix Stats
• Roughly 40M customers
• Nearly $20B market cap
• Responsible for nearly one-
third of all US weeknight
Int...
Netflix Facts
• Single biggest AWS customer
– 2012 Christmas day outage
• In September of 2013, Netflix became the first
n...
@philsimon 7
The Netflix Data Credo - 1
• Data should be accessible,
easy to discover, and easy to
process for everyone.
@philsimon 8
S...
Computers and Algorithms only get
you so far…
@philsimon 9
Augmenting Existing Data
@philsimon 10
@philsimon 11
• Comedies
• Dramas
• Westerns
• Documentaries
Move Far Beyond Simple Genres
77,000 Subgenres of Movies
• Dark Suspenseful Sci-Fi Horror Movies
• Gritty Suspenseful Revenge Westerns
• Romantic Indian...
The Netflix Data Credo - 2
• The longer you take to find
the data, the less valuable
it becomes.
@philsimon 13
Example
@philsimon 14
Stats
50,000 Netflix subscribers
watched all 13 episodes of
Season 4 of Breaking Bad the
day before Season 5 premiered.
@p...
The Netflix Data Credo - 3
• Whether a dataset is large
or small, being able to
visualize it makes it easier
to explain.
@...
@philsimon 17
@philsimon 18
@philsimon 19
@philsimon 20
What does Netflix know about each of its
40M streaming customers?
• What they watch
• When they watch
• The device on whic...
• He with the most data doesn’t win.
• In an era of Big Data, success hinges on what
an organization does with that inform...
Characteristics of a Visual Organization
• Eschew “set it and forget it”
• Encourage data exploration and
discovery
• Augm...
5 Lessons from the Book
• Big Data can augment and refine
creativity
• Experimentation is paramount
• Walk before you run
...
@philsimon 25
Connect with me
www.philsimon.com
@philsimon
@philsimon 26
Questions
@philsimon 27
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Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions"

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Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions"

  1. 1. @philsimon Phil Simon Thought Leader, Technology Expert, & Author Insight Address “The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions” “The Visual Organization”
  2. 2. Hi. I’m Phil.
  3. 3. Who am I? @philsimon 3 • Award-winning author of six books, most recently The Visual Organization • Speaker, consultant, and technology expert • Huge Breaking Bad fan (more on that later) @philsimon 3
  4. 4. @philsimon 4
  5. 5. Netflix Stats • Roughly 40M customers • Nearly $20B market cap • Responsible for nearly one- third of all US weeknight Internet traffic @philsimon 5 Data as of April 16, 2014
  6. 6. Netflix Facts • Single biggest AWS customer – 2012 Christmas day outage • In September of 2013, Netflix became the first non-TV network to win an Emmy for House of Cards @philsimon 6
  7. 7. @philsimon 7
  8. 8. The Netflix Data Credo - 1 • Data should be accessible, easy to discover, and easy to process for everyone. @philsimon 8 Source: Netflix - tinyurl.com/tvo-netflix
  9. 9. Computers and Algorithms only get you so far… @philsimon 9
  10. 10. Augmenting Existing Data @philsimon 10
  11. 11. @philsimon 11 • Comedies • Dramas • Westerns • Documentaries Move Far Beyond Simple Genres
  12. 12. 77,000 Subgenres of Movies • Dark Suspenseful Sci-Fi Horror Movies • Gritty Suspenseful Revenge Westerns • Romantic Indian Crime Dramas • Evil Kid Horror Movies • Visually-Striking Goofy Action & Adventure • Violent Suspenseful Action & Adventure from the 1980s @philsimon 12 Source: The Hollywood Reporter
  13. 13. The Netflix Data Credo - 2 • The longer you take to find the data, the less valuable it becomes. @philsimon 13
  14. 14. Example @philsimon 14
  15. 15. Stats 50,000 Netflix subscribers watched all 13 episodes of Season 4 of Breaking Bad the day before Season 5 premiered. @philsimon 15 Source: The Hollywood Reporter
  16. 16. The Netflix Data Credo - 3 • Whether a dataset is large or small, being able to visualize it makes it easier to explain. @philsimon 16
  17. 17. @philsimon 17
  18. 18. @philsimon 18
  19. 19. @philsimon 19
  20. 20. @philsimon 20
  21. 21. What does Netflix know about each of its 40M streaming customers? • What they watch • When they watch • The device on which they’re watching • When they pause and/or resume watching @philsimon 21
  22. 22. • He with the most data doesn’t win. • In an era of Big Data, success hinges on what an organization does with that information. @philsimon 22
  23. 23. Characteristics of a Visual Organization • Eschew “set it and forget it” • Encourage data exploration and discovery • Augment creativity with troves of relevant information • Buy and build new tools as necessary @philsimon 23
  24. 24. 5 Lessons from the Book • Big Data can augment and refine creativity • Experimentation is paramount • Walk before you run • Avoid the “quarterly visualization mentality” • All data is not required to begin @philsimon 24
  25. 25. @philsimon 25
  26. 26. Connect with me www.philsimon.com @philsimon @philsimon 26
  27. 27. Questions @philsimon 27

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