Full guide for writing CCOT essay on advertising: tips, topics, ideas

1. COMPLETE GUIDE ON
HOW TO WRITE A GREAT
CCOT ESSAY ON
ADVERTISING IN
CULTURAL HISTORY

2. KEY QUESTIONS ABOUT A CCOT ESSAY
01
.
WHAT IS A CCOT ESSAY?
A CCOT essay intends to answer a question by comparing two time
periods relating to a subject with the aim of analyzing what has changed
and what has not over a selected period of time.
QUESTIONS TO ANSWER WHEN WRITING A CCOT ESSAY:
▪ What am I been asked to do?
▪ What are the keywords in this question?
▪ What area of the world am I analyzing?
▪ What time periods should I analyze?
02
.

3. HOW TO WRITE A CCOT ESSAY ON
ADVERTISING IN CULTURAL HISTORY
01
.
Choose the topic and give some overview. Even if the issue seems evident to
you, provide some overview for those who are not aware enough of it.
03.
Mull over the issues to discuss. You may talk about the audiences, impacts,
products, historical events, etc.
02.
Choose the time periods. For a CCOT essay, you have to choose two time
periods in a history of advertising to compare.
04.
Research the technologies that had an impact on it.
05.
Understand the changes. Tell what has occurred to its role in the world as a
result of evolving technology.
Research its role in history. Research the historical role of advertising in relation
to the chosen time period.
06.
07
.
Research the concepts or practices. What has remained similar even after these
changes.

4. 1. Historical Context in Advertising and its Growth Over Time
2. Exploring the Similarities between Ancient and Modern
Advertising Techniques
3. Ancient and Modern Advertising: Comparing and Contrasting
Techniques
4. The Invention of New Media and Advertising History
5. The Role of Media Inventions in Revolutionizing Advertising
6. Discussing the Effectiveness of Billboards as an Advertising Tool
7. A Study on Advertising and its Continuous Growth
7+ TOPICS FOR A CCOT ESSAY ON ADVERTISING
IN CULTURAL HISTORY
Find more topics at CustomWritings.com

5. 5 IDEAS FOR THESIS STATEMENTS FOR A CCOT
ESSAY ON ADVERTISING IN CULTURAL HISTORY
01
.
Advertising is both a type of popular culture, and a primary way we learn about and
learn how to interpret other kinds of popular culture.
03
.
In a single generation, lingering memories of the Great Depression and war were
replaced by positive futuristic portrayals of the idealized modern family - mother,
father, son and daughter - enjoying the comforts of their new home, the convenience
of their automobile and added leisure time together.
02.
In fashion advertising, women are often pictured lying on bearskin rugs, wearing furs
and feathers, or dressed in tight-fitting leather clothing. Some researchers criticize
these kinds of ads because they feature women as “prey.”
04
.
The American Psychological Association (APA) reports that children under eight
years old are not able to critically understand advertisements and that they regard
them as truthful, accurate, and unbiased.
05
.
Studies show that repeated exposure to a stimulus that is barely perceptible creates
an “exposure effect,” which increases positive feelings toward the object. For
example, even though most people do not click banner ads, the ads still positively
influence the way people feel about the product. In fact, the “wear out” effect of
banner ads did not appear even after 20 exposures.

6. 5+ INTERESTING FACTS FOR A CCOT ESSAY ON
ADVERTISING IN CULTURAL HISTORY
01
.
Advertising has been an effective communication tool over the years. The first
recorded adverts took place in ancient Egypt around 100BC. Egyptians were
using papyrus to make wall messages. In 1704, the first paid advert was posted
and by the 1900’s advertising in papers had become main-stream. Today, papers
are still used in advertising.
02.
The invention of new media forms changed advertisement. The very first form of
mass advertisement was the use of vocal speeches to advertise products and ideas
to the public. The invention of the printing press in 1440 ushered in modern
adverting while the invention of radio, television and the Internet revolutionized
advertising.
03
.
The billboard is a fairly recent form of advertisement. The use of billboards as a way
to advertise items was developed in 1900 in the United States. Statistics show that
there are approximately 368,263 billboards in the US and currently, approximately
10,000 are added each year.

7. 5+ INTERESTING FACTS FOR A CCOT ESSAY ON
ADVERTISING IN CULTURAL HISTORY
04
.
Advertising has continued to grow exponentially. Statistics on advertising in the
US show that the advertising industry has continued to grow at an overwhelming
pace. Records from 1880 put the advertising volume at $200 million and by 1920
the industry had grown into a $3 billion industry. This growth has continued as
2014 figures put advertising volume at approximately $100 billion.
05
.
Advertising has evolved over time. From the use of papyrus in ancient Egypt,
advertising means have continued to change. In 1938, radio advertising received
more patronage than paper for the first time. 1956 also witnessed the first pre-
recorded advertisements due to the invention of the videotape. While in the 21st
century, a new form of advertising known as viral advertising and the use of
internet platform came to prominence.
Find more facts
at CustomWritings.com

8. 1. Reichert, T. (2003). The Erotic History of Advertising. Amherst, N.Y.:
Prometheus Books.
2. Lievrouw, L. (2004). What’s Changed about New Media Introduction to
the Fifth Anniversary Issue of New Media & Society. New Media &
Society, 6(1), pp.9-15.
3. Ljubicic, D. (2014). Has Internet changed anything in Advertising?.
Management – Journal for Theory and Practice of Management, 19(72),
pp.83-88.
4. Feng, S. (2009). Talking about Ancient Chinese Commercial Advertising
Styles. Asian Social Science, 5(12).
5. Leclerc, F., Schmitt, B. and Dube, L. (1994). Foreign Branding and Its
Effects on Product Perceptions and Attitudes. Journal of Marketing
Research, 31(2), p.263.
6. Cheong, Y., de Gregorio, F. and Kim, K. (2010). The Power of Reach
and Frequency In the Age of Digital Advertising. Journal of Advertising
Research, 50(4), pp.403-415.
7. Sridhar, S. and Sriram, S. (2007). Is Online Newspaper Advertising
Cannibalizing Print Advertising?. SSRN Electronic Journal.
REFERENCES:

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