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BRAUMGroup 1
Laura Hogan
RICEMEDIA
Utilising Search Console
for quick SEO wins
Logo here
@lauralouise90
https://www.slides...
BRAUMGroup 2@lauralouise90 | #brightonseo
BRAUMGroup 3@lauralouise90 | #brightonseo
what are we going
to be talking about?
BRAUMGroup 4
i’m not a
developer
@lauralouise90 | #brightonseo
BRAUMGroup 5
i’m looking for
the quick wins
@lauralouise90 | #brightonseo
BRAUMGroup 6@lauralouise90 | #brightonseo
search
analytics
report
data
highlighting
crawl
errors
internal
linking
there’s ...
BRAUMGroup 7
crawl
errors
@lauralouise90 | #brightonseo
BRAUMGroup 8
it’s about
more than
simply fixing
them
@lauralouise90 | #brightonseo
BRAUMGroup 9@lauralouise90 | #brightonseo
errors hide
opportunities
find the quality sites
and update the
links.. you can ...
BRAUMGroup 10@lauralouise90 | #brightonseo
look at internal crawl errors too
these are the easiest to take advantage of
BRAUMGroup 11@lauralouise90 | #brightonseo
this is particularly important if
you’ve recently migrated or
changed urls
BRAUMGroup 12@lauralouise90 | #brightonseo
why make life hard for google?
it’s lazy seo...
BRAUMGroup 13
post migration
all internal links changed rather than redirected
@lauralouise90 | #brightonseo
BRAUMGroup 14@lauralouise90 | #brightonseo
use crawl errors for
link opportunities &
change internal
links to correct
vers...
BRAUMGroup 15
internal
linking
@lauralouise90 | #brightonseo
BRAUMGroup 16@lauralouise90 | #brightonseo
search traffic >
internal links
priority pages
should top the list
BRAUMGroup 17@lauralouise90 | #brightonseo
if not, it’s time to interlink
start with related pages and your blog
BRAUMGroup 18@lauralouise90 | #brightonseo
internal links help increase ctr too
BRAUMGroup 19@lauralouise90 | #brightonseo
no footer links….
BRAUMGroup 20@lauralouise90 | #brightonseo
messy, spammy, if anything detrimental and let’s
be honest, does anyone actuall...
BRAUMGroup 21@lauralouise90 | #brightonseo
priority pages
should have the
most internal links
takeaway
BRAUMGroup 22
data
highlighting
@lauralouise90 | #brightonseo
BRAUMGroup 23@lauralouise90 | #brightonseo
try to use schema markup
where possible, but if all else
fails this is a great ...
BRAUMGroup 24@lauralouise90 | #brightonseo
what data
can you
highlight?
BRAUMGroup 25@lauralouise90 | #brightonseo
simple to do
bigger serp
listing
increased ctr
BRAUMGroup 26@lauralouise90 | #brightonseo
and the best thing is……
no coding
BRAUMGroup 27@lauralouise90 | #brightonseo
BRAUMGroup 28@lauralouise90 | #brightonseo
52% increase in visits
BRAUMGroup 29@lauralouise90 | #brightonseo
markup your data
why make it
difficult for google?
takeaway
BRAUMGroup 30
search
analytics
report
@lauralouise90 | #brightonseo
BRAUMGroup 31
this should
be your
best friend
@lauralouise90 | #brightonseo
everything
is actionable
BRAUMGroup 32@lauralouise90 | #brightonseo
use the pages report to find
top performing pages &
potential for improvement
BRAUMGroup 33@lauralouise90 | #brightonseo
you can filter data and layer comparisons
it’s a detailed report of your actual...
BRAUMGroup 34@lauralouise90 | #brightonseo
this is old content - why so much traffic?
why is mobile ctr higher?
BRAUMGroup 35@lauralouise90 | #brightonseo
we rank position one and have instant
answers… a look in ga shows it’s profitab...
BRAUMGroup 36@lauralouise90 | #brightonseo
quick wins...
can we improve the cta?
let’s ensure content is up to date
push b...
BRAUMGroup 37@lauralouise90 | #brightonseo
this is old content - why so much traffic?
why is mobile ctr higher?
BRAUMGroup 38@lauralouise90 | #brightonseo
mobile results are larger
and include imagery…
desktop does not
quick win
ensur...
BRAUMGroup 39@lauralouise90 | #brightonseo
from one simple
report, i have a list
of quick win
opportunities
BRAUMGroup 40
top five uses
for the search
analytics
reports
@lauralouise90 | #brightonseo
BRAUMGroup 41@lauralouise90 | #brightonseo
check your click through rate, if positioning
is high & ctr is lower than expec...
BRAUMGroup 42@lauralouise90 | #brightonseo
check your rankings for your top 25/50
search queries on desktop and mobile -
a...
BRAUMGroup 43@lauralouise90 | #brightonseo
apply data findings across other
marketing channels, particularly
adwords and s...
BRAUMGroup 44@lauralouise90 | #brightonseo
filter the queries report by questions (who,
what, why, where, when). this will...
BRAUMGroup 45@lauralouise90 | #brightonseo
check trends through
impressions and queries.
this will help you
understand sea...
BRAUMGroup 46@lauralouise90 | #brightonseo
the potential
is endless
BRAUMGroup 47@lauralouise90 | #brightonseo
live, eat & breathe
this report, it has
data for days!
takeaway
BRAUMGroup 48
disavow
@lauralouise90 | #brightonseo
BRAUMGroup 49
not quick
but definitely
a win
@lauralouise90 | #brightonseo
BRAUMGroup 50@lauralouise90 | #brightonseo
september’s penguin
update has made them
more important than ever
BRAUMGroup 51
submitted september, continual benefit
happy penguin, happy client
@lauralouise90 | #brightonseo
disavow
ran...
BRAUMGroup 52@lauralouise90 | #brightonseo
disavows are picked up a lot quicker now
results are seen in less than two weeks
BRAUMGroup 53
new client in jan, disavow, two weeks later
big visibility increases
@lauralouise90 | #brightonseo
BRAUMGroup 54@lauralouise90 | #brightonseo
consider a disavow at
keyword level too
our tests have shown
it works
BRAUMGroup 55@lauralouise90 | #brightonseo
page one
disavowed all anchor
text links for a term with
over 200K searches
ran...
BRAUMGroup 56@lauralouise90 | #brightonseo
keep your disavow
up to date
also focus on
keyword level
takeaway
BRAUMGroup 57@lauralouise90 | #brightonseo
- use the crawl errors report for link
opportunities
- increase internal links ...
BRAUMGroup 58
thank
you
@lauralouise90 | #brightonseo
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Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 1 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 2 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 3 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 4 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 5 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 6 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 7 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 8 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 9 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 10 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 11 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 12 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 13 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 14 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 15 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 16 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 17 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 18 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 19 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 20 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 21 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 22 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 23 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 24 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 25 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 26 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 27 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 28 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 29 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 30 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 31 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 32 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 33 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 34 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 35 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 36 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 37 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 38 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 39 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 40 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 41 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 42 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 43 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 44 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 45 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 46 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 47 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 48 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 49 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 50 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 51 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 52 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 53 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 54 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 55 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 56 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 57 Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017 Slide 58
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Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017

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Search Console doesn't have to be a tool for webmasters and developers, there's plenty of data you can gain from the tool without the need for an understanding of development. Here's the quick wins you can apply to your seo strategy, straight from search console!

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Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017

  1. 1. BRAUMGroup 1 Laura Hogan RICEMEDIA Utilising Search Console for quick SEO wins Logo here @lauralouise90 https://www.slideshare.net/LauraHogan1
  2. 2. BRAUMGroup 2@lauralouise90 | #brightonseo
  3. 3. BRAUMGroup 3@lauralouise90 | #brightonseo what are we going to be talking about?
  4. 4. BRAUMGroup 4 i’m not a developer @lauralouise90 | #brightonseo
  5. 5. BRAUMGroup 5 i’m looking for the quick wins @lauralouise90 | #brightonseo
  6. 6. BRAUMGroup 6@lauralouise90 | #brightonseo search analytics report data highlighting crawl errors internal linking there’s four key areas in search console where you can find your quick wins
  7. 7. BRAUMGroup 7 crawl errors @lauralouise90 | #brightonseo
  8. 8. BRAUMGroup 8 it’s about more than simply fixing them @lauralouise90 | #brightonseo
  9. 9. BRAUMGroup 9@lauralouise90 | #brightonseo errors hide opportunities find the quality sites and update the links.. you can even spot low quality ones to remove
  10. 10. BRAUMGroup 10@lauralouise90 | #brightonseo look at internal crawl errors too these are the easiest to take advantage of
  11. 11. BRAUMGroup 11@lauralouise90 | #brightonseo this is particularly important if you’ve recently migrated or changed urls
  12. 12. BRAUMGroup 12@lauralouise90 | #brightonseo why make life hard for google? it’s lazy seo...
  13. 13. BRAUMGroup 13 post migration all internal links changed rather than redirected @lauralouise90 | #brightonseo
  14. 14. BRAUMGroup 14@lauralouise90 | #brightonseo use crawl errors for link opportunities & change internal links to correct version takeaway
  15. 15. BRAUMGroup 15 internal linking @lauralouise90 | #brightonseo
  16. 16. BRAUMGroup 16@lauralouise90 | #brightonseo search traffic > internal links priority pages should top the list
  17. 17. BRAUMGroup 17@lauralouise90 | #brightonseo if not, it’s time to interlink start with related pages and your blog
  18. 18. BRAUMGroup 18@lauralouise90 | #brightonseo internal links help increase ctr too
  19. 19. BRAUMGroup 19@lauralouise90 | #brightonseo no footer links….
  20. 20. BRAUMGroup 20@lauralouise90 | #brightonseo messy, spammy, if anything detrimental and let’s be honest, does anyone actually click them?
  21. 21. BRAUMGroup 21@lauralouise90 | #brightonseo priority pages should have the most internal links takeaway
  22. 22. BRAUMGroup 22 data highlighting @lauralouise90 | #brightonseo
  23. 23. BRAUMGroup 23@lauralouise90 | #brightonseo try to use schema markup where possible, but if all else fails this is a great back up
  24. 24. BRAUMGroup 24@lauralouise90 | #brightonseo what data can you highlight?
  25. 25. BRAUMGroup 25@lauralouise90 | #brightonseo simple to do bigger serp listing increased ctr
  26. 26. BRAUMGroup 26@lauralouise90 | #brightonseo and the best thing is…… no coding
  27. 27. BRAUMGroup 27@lauralouise90 | #brightonseo
  28. 28. BRAUMGroup 28@lauralouise90 | #brightonseo 52% increase in visits
  29. 29. BRAUMGroup 29@lauralouise90 | #brightonseo markup your data why make it difficult for google? takeaway
  30. 30. BRAUMGroup 30 search analytics report @lauralouise90 | #brightonseo
  31. 31. BRAUMGroup 31 this should be your best friend @lauralouise90 | #brightonseo everything is actionable
  32. 32. BRAUMGroup 32@lauralouise90 | #brightonseo use the pages report to find top performing pages & potential for improvement
  33. 33. BRAUMGroup 33@lauralouise90 | #brightonseo you can filter data and layer comparisons it’s a detailed report of your actual data
  34. 34. BRAUMGroup 34@lauralouise90 | #brightonseo this is old content - why so much traffic? why is mobile ctr higher?
  35. 35. BRAUMGroup 35@lauralouise90 | #brightonseo we rank position one and have instant answers… a look in ga shows it’s profitable too
  36. 36. BRAUMGroup 36@lauralouise90 | #brightonseo quick wins... can we improve the cta? let’s ensure content is up to date push blog via social include blog in next newsletter
  37. 37. BRAUMGroup 37@lauralouise90 | #brightonseo this is old content - why so much traffic? why is mobile ctr higher?
  38. 38. BRAUMGroup 38@lauralouise90 | #brightonseo mobile results are larger and include imagery… desktop does not quick win ensure blog imagery is eye catching
  39. 39. BRAUMGroup 39@lauralouise90 | #brightonseo from one simple report, i have a list of quick win opportunities
  40. 40. BRAUMGroup 40 top five uses for the search analytics reports @lauralouise90 | #brightonseo
  41. 41. BRAUMGroup 41@lauralouise90 | #brightonseo check your click through rate, if positioning is high & ctr is lower than expected review and tweak your meta optimisation
  42. 42. BRAUMGroup 42@lauralouise90 | #brightonseo check your rankings for your top 25/50 search queries on desktop and mobile - anything towards the top of page two has a quick win potential
  43. 43. BRAUMGroup 43@lauralouise90 | #brightonseo apply data findings across other marketing channels, particularly adwords and social
  44. 44. BRAUMGroup 44@lauralouise90 | #brightonseo filter the queries report by questions (who, what, why, where, when). this will give you an idea of instant answers to target that you know will drive traffic
  45. 45. BRAUMGroup 45@lauralouise90 | #brightonseo check trends through impressions and queries. this will help you understand seasonality and potential traffic valentines flowers searches peak early jan and the day before...
  46. 46. BRAUMGroup 46@lauralouise90 | #brightonseo the potential is endless
  47. 47. BRAUMGroup 47@lauralouise90 | #brightonseo live, eat & breathe this report, it has data for days! takeaway
  48. 48. BRAUMGroup 48 disavow @lauralouise90 | #brightonseo
  49. 49. BRAUMGroup 49 not quick but definitely a win @lauralouise90 | #brightonseo
  50. 50. BRAUMGroup 50@lauralouise90 | #brightonseo september’s penguin update has made them more important than ever
  51. 51. BRAUMGroup 51 submitted september, continual benefit happy penguin, happy client @lauralouise90 | #brightonseo disavow ranking increases core ranking hit page one
  52. 52. BRAUMGroup 52@lauralouise90 | #brightonseo disavows are picked up a lot quicker now results are seen in less than two weeks
  53. 53. BRAUMGroup 53 new client in jan, disavow, two weeks later big visibility increases @lauralouise90 | #brightonseo
  54. 54. BRAUMGroup 54@lauralouise90 | #brightonseo consider a disavow at keyword level too our tests have shown it works
  55. 55. BRAUMGroup 55@lauralouise90 | #brightonseo page one disavowed all anchor text links for a term with over 200K searches ranking increased from page 2 to page 1 in ten days
  56. 56. BRAUMGroup 56@lauralouise90 | #brightonseo keep your disavow up to date also focus on keyword level takeaway
  57. 57. BRAUMGroup 57@lauralouise90 | #brightonseo - use the crawl errors report for link opportunities - increase internal links to priority pages - the search analytics report is your best friend for usable data - markup your data - disavows work and are picked up quickly takeaways
  58. 58. BRAUMGroup 58 thank you @lauralouise90 | #brightonseo
  • ChrisDrury6

    Apr. 29, 2018
  • stephenleuis

    Nov. 24, 2017
  • whitworthseo

    Apr. 20, 2017
  • ralfseybold

    Apr. 11, 2017

Search Console doesn't have to be a tool for webmasters and developers, there's plenty of data you can gain from the tool without the need for an understanding of development. Here's the quick wins you can apply to your seo strategy, straight from search console!

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