The document discusses strategies for utilizing Google Search Console to achieve quick SEO wins, focusing on key areas like crawl errors and internal linking. It emphasizes the importance of fixing crawl errors, optimizing internal links for priority pages, and using schema markup to enhance visibility. The document concludes with actionable insights drawn from search analytics reports, highlighting the quick win potential in content optimization and disavowing low-quality links.

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Laura Hogan
RICEMEDIA
Utilising Search Console
for quick SEO wins
Logo here
@lauralouise90
https://www.slideshare.net/LauraHogan1

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what are we going
to be talking about?

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i’m not a
developer
@lauralouise90 | #brightonseo

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i’m looking for
the quick wins
@lauralouise90 | #brightonseo

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search
analytics
report
data
highlighting
crawl
errors
internal
linking
there’s four key
areas in search
console where
you can find
your quick wins

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crawl
errors
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it’s about
more than
simply fixing
them
@lauralouise90 | #brightonseo

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errors hide
opportunities
find the quality sites
and update the
links.. you can even
spot low quality
ones to remove

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look at internal crawl errors too
these are the easiest to take advantage of

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this is particularly important if
you’ve recently migrated or
changed urls

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why make life hard for google?
it’s lazy seo...

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post migration
all internal links changed rather than redirected
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use crawl errors for
link opportunities &
change internal
links to correct
version
takeaway

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internal
linking
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search traffic >
internal links
priority pages
should top the list

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if not, it’s time to interlink
start with related pages and your blog

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internal links help increase ctr too

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no footer links….

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messy, spammy, if anything detrimental and let’s
be honest, does anyone actually click them?

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priority pages
should have the
most internal links
takeaway

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data
highlighting
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try to use schema markup
where possible, but if all else
fails this is a great back up

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what data
can you
highlight?

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simple to do
bigger serp
listing
increased ctr

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and the best thing is……
no coding

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52% increase in visits

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markup your data
why make it
difficult for google?
takeaway

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search
analytics
report
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this should
be your
best friend
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everything
is actionable

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use the pages report to find
top performing pages &
potential for improvement

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you can filter data and layer comparisons
it’s a detailed report of your actual data

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this is old content - why so much traffic?
why is mobile ctr higher?

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we rank position one and have instant
answers… a look in ga shows it’s profitable too

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quick wins...
can we improve the cta?
let’s ensure content is up to date
push blog via social
include blog in next newsletter

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this is old content - why so much traffic?
why is mobile ctr higher?

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mobile results are larger
and include imagery…
desktop does not
quick win
ensure blog imagery is
eye catching

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from one simple
report, i have a list
of quick win
opportunities

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top five uses
for the search
analytics
reports
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check your click through rate, if positioning
is high & ctr is lower than expected review
and tweak your meta optimisation

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check your rankings for your top 25/50
search queries on desktop and mobile -
anything towards the top of page two has a
quick win potential

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apply data findings across other
marketing channels, particularly
adwords and social

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filter the queries report by questions (who,
what, why, where, when). this will give you
an idea of instant answers to target that you
know will drive traffic

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check trends through
impressions and queries.
this will help you
understand seasonality
and potential traffic
valentines flowers
searches peak early jan
and the day before...

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the potential
is endless

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live, eat & breathe
this report, it has
data for days!
takeaway

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disavow
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not quick
but definitely
a win
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september’s penguin
update has made them
more important than ever

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submitted september, continual benefit
happy penguin, happy client
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disavow
ranking
increases
core ranking
hit page one

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disavows are picked up a lot quicker now
results are seen in less than two weeks

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new client in jan, disavow, two weeks later
big visibility increases
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consider a disavow at
keyword level too
our tests have shown
it works

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page one
disavowed all anchor
text links for a term with
over 200K searches
ranking increased from
page 2 to page 1 in ten
days

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keep your disavow
up to date
also focus on
keyword level
takeaway

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- use the crawl errors report for link
opportunities
- increase internal links to priority pages
- the search analytics report is your best
friend for usable data
- markup your data
- disavows work and are picked up
quickly
takeaways

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thank
you
@lauralouise90 | #brightonseo