Presented at the Univision Los Angeles Digital Summit: How can your brand use creativity to engage Hispanics? Learn about the latest innovations in digital campaigns, across mobile, display, rich media, video and social, all powered by Sizmek's unrivaled data engine.

1. MOBILE:
Old Screen, New World
SIZMEK PRESENTS
Hi, I’m Laura Foster. I’m the Director of Creative Strategy at
Sizmek on the Creative Strategy SolutionsTeam.

2. 60%
of all traffic will come
from mobile this year

3. Smartphone Ownership
70% Non-Hispanic
81% Hispanic
iab, May 2014

4. Hispanics are more likely to use a smartphone as their primary device
to connect to the Internet.
Hispanic Non-Hispanic
45% 38%
Experian, May 2014

5. Hispanics =
Mobile’s Dream Audience

6. We believe advertising
should seamlessly fit
into all stages of a consumers digital experience.

7. First Mobile
Banner Ad
2004
2000
2007 2010
2011
2012
2015
2009
First SMS Text Ad
Touch & Gestures
Introduced
TabletAds
Introduced
Simple Rich Media
Ads
MobileInline Video
Immersive Rich Media
MobileFirst Rich Media

8. First Mobile
Banner Ad
2004
2000 2007 2010
2011
2012
2015
2009
First SMS Text Ad
Touch &
Gestures
Introduced
TabletAds
Introduced
Simple Rich Media
Ads
MobileInline Video
Immersive Rich Media
MobileFirst Rich Media

9. Native
Advertising
Paid media where the ad
experience follows the natural
form and function of the user
experience in which it is placed
User
Experience (UX)
A person’s perceptions and
responses that result from the use
or anticipated use of a product,
system or service

10. Data First
Retargeting
Targeting
Breaking through the clutter
Cookie Dropping
Bottom Line
ROI
Workflow
Rich Media
Standard Banner
ClickthroughEngagement

11. Having consumers
connect with a brand is the
true measure of our success.
We forgot about the user.

12. How do we use data
to design
new formats?

13. Parallax Reveal

14. Content Reveal

15. 0%
10%
20%
30%
40%
50%
60%
Clothes Bought Electronics Bought Music Bought Movies Bought Looked for Product
Reviews
Hispanics
Non-Hispanics
MediaPost, Nov 2014

16. Scroll to Reveal

17. Adhesion Scroll

18. Slider
Slider Bar

19. 90 minutes more viewing videos on digital devices than the U.S. average.
Streaming Mobile Video
43%
Downloading Mobile Video
36%
17% non Hispanic25% non Hispanic
MediaPost, Nov 2014

20. 1 Tag Responsive Expandable with Video

21. Auto Play Video

22. • Over 20% of opening weekend ticket sales for every hit last summer
• More likely to see a movie on opening weekend: 47% to 37%
• 30% more on concessions
• The most supportive of luxury theaters and alcoholic beverages
Variety, June 2014
TheWrap, July 2014

23. Mobile 3.0
The Next Generation

24. Infinity Zoom

25. Infinity Zoom
Infinity Zoom

26. Infinity Zoom
Infinity Zoom

27. Infinity Zoom
Infinity Zoom

28. Infinity Zoom
Infinity Zoom

29. The new rules of mobile’s
new world

30. The Traditional Digital Strategy

31. Flash is being “paused”
6.31% of Desktop Browser Traffic
53.32% of Desktop Browser Traffic

32. The Mobile First Strategy

33. 1. Able to move or be moved freely or easily.
2. Of or relating to cellular phones, handheld computers, and similar technology.
adjectivemo bile

34. What Does Mobile Mean?
iPhone 6 Plus

35. What Does Mobile Mean?
iPad 2

36. What Does Mobile Mean?
iPad 2 w/ Keyboard

37. What Does Mobile Mean?
2015 Macbook

39. Mobile = Just Digital

40. Laura Foster
Laura.Foster@Sizmek.com
Questions?