2. About apple inc
Specialized in consumer
electronics, computer
software and online
services.
Revenue of company
$274.5 billion as 2020
4th largest smart phone
manufacturer
Multinational American
company
3. Purpose of this privacy campaign
• Making the privacy as priority
• Turning the need to feature of product
• Showing customers that apple is most trusted
brand
4. Target audience
High earners
High level officials
Big businessman
Bachelors
Teenagers
5. Digital media
The digital media has affect the
people a lot and made them
more aware.
Visuals and story depicted in
the campaign is a gret way of
influencing public.
6. MY POV ON THIS
CAMPAIGN
Nobody can track you without your
willingness
Your data and life will stay private
You and your data is safe with this
feature
Asking you always to share your details
or not shws opinion of customer
matters a lot.
7. People opinion
on this
campaign
Some people feels this would
affect small business
Some people feel this feature
is not worth spending so much
money
some People feel that they can
only trust on apple for privacy.
Some people thinks this
feature as protected against
any harmful trackers.
8. Conclusion
People got much aware
Safety got to be first priority
Sales of iphone increased
This campaign was a great
successs