The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014

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If Marketing is Your Game How Often Do You Practice?

Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.

More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.

This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.

In this session, attendees will learn how to:
• Select an app that meets the goals of their event
• Inspire attendees to utilize the app
• Create ROI from the app by engaging exhibitors and sponsors
• Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps

Published in: Mobile, Technology

The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014

  1. Mobile Revolution: Are you on the guest list?
  2. • #DxMASummit • @MatthewDR • Follow the Golden Rule of Twitter Phone Friendly
  3. Matthew Donegan-Ryan Director of Mobile Strategy, CrowdCompass by Cvent
  4. Relation to Diagnostics?
  5. 1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR
  6. It’s an app attack!
  7. 2 Billion+ smartphones/tablets will be sold in 2014 7X that’s the number of PCs expected to be sold that year has 65apps installed127 spends minutes per day using apps 150times per day checks their phone The average smartphone user…
  8. Global app usage grew 115% in 2013
  9. 0 5 10 15 20 25 30 35 40 45 1 2 3 4 5 DownloadstoDate(Billions) 102 billion Apps downloaded in 2013 (By 2016, Gartner estimates that there will be more than 300 billion apps downloaded annually) 2009 2010 2011 2012 2013
  10. Checking email Social networking Navigation Games Videos / photos IDC
  11. Source: ShoreTelSky Being productive is going mobile
  12. eMarketer Mobile apps Mobile web vs. Year 2013 85% 15% People prefer mobile apps
  13. The Telegraph
  14. 95% of marketers use smart devices
  15. Mobile is still new
  16. Everyone is using smart devices
  17. And having more fun
  18. Time on mobile has nearly eclipsed TV
  19. 1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR
  20. Money on my mind
  21. Is mobile marketing worth it?
  22. 0 5 10 15 20 25 30 35 40 45 1 2 3 4 5 6 TV Radio / Outdoor Print Digital Digital Ads will overtake traditional ads in 2015 Source: MarketingCharts.com 2011 2012 2013 2014 2015 2016
  23. In-app advertising increases… Brand awareness Brand favorability Purchase intent …2x higher than general mobile advertising
  24. Investing is Valuable
  25. Increase your marketing ROI
  26.  Send timely and relevant notifications  Keep them updated and informed  Get them excited to engage Leverage Push
  27. Expect no second chances
  28. Gain more insight
  29. Cut back on printing costs
  30. Create a more sustainable image that engages your audience
  31. 1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR
  32. Nobody likes me
  33. We want a social experience
  34. Mobile daily active users hit 469 million on average for June 2013 Mobile-only user count grew from 189 in Q1 to 219 million Q2 last year. Facebook
  35. Sixty percent of the 200 million active users log in via a mobile device at least once every month. Twitter
  36. Share relevant content that’s unique to your experience
  37. Be a part of the social conversation Leverage mobile apps to create connections
  38. Make your brand more popular Follow
  39. 1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR
  40. We’ve come a long way since pong
  41. Use gamification to drive interaction
  42. Incentivize – Your app should be fun!
  43. Engage – Encourage users to take action
  44. Recognize – Make it memorable
  45. Reward – We love to win!
  46. 1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR
  47. Go native or go home
  48. “The biggest mistake we made as a company was betting too much on web (HTML5) as opposed to native.” -Mark Zuckerberg CEO, Facebook
  49. What’s the difference? Native apps… Live on device Work offline Integrate device features (camera, GPS, and contacts) Provide a snappier experience Push notifications
  50. The major players prefer native
  51. Cvent has 200 app developers 1/3 Android 1/3 Apple 1/3 Web
  52. The user experience is important
  53. Better for security
  54. Deliver a better performance on all devices
  55. It’s an app attack! Money on my mind Nobody likes me We’ve come a long way since pong Psychic powers Go native or go home One-stop- shop Location, location, location @MatthewDR
  56. One-stop- shop
  57. 36% of marketers surveyed used digital marketing point solutions that were not well integrated or unified Forrester
  58. Marketers who follow this path will fail to drive the digital marketing performance they expect
  59. Align single point solutions to provide a consistent client experience
  60. Enterprises adopting the platform approach are seen as closest to best-in-class Aberdeen Group
  61. Meet all of your needs with one platform
  62. 1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR
  63. Psychic powers
  64. What was the first phone with iTunes?
  65. Are Google glasses a totally new innovation?
  66. #DxMASummit 2015? 2016?
  67. 82% of people like reading content from brands when it’s relevant Content Marketing Association
  68. Deliver relevant content to users
  69. 94% of marketers surveyed stated that personalization is critical to current and future success eConsultancy
  70. But fewer than 15% of businesses implement personalization on mobile eConsultancy
  71. It’s an app attack! Money on my mind Nobody likes me We’ve come a long way since pong Psychic powers Go native or go home One-stop- shop Location, location, location @MatthewDR
  72. Location, location, location!
  73. Facebook, Google, Yelp, Instagram, Twitter, and other popular apps use location-enabled features to boost engagement Business Insider
  74. Why stand in line?
  75. 94% of smartphone owners search for local information Business Insider
  76. Why waste time searching?
  77. 89% of consumers want some sort of personalized mobile communications from brands and retailers Vibes
  78. Use location and context to make things easier and better
  79. Don’t “advertaze” with only proximity
  80. 1. It’s an app attack! 2. Money on my mind 3. Nobody likes me 4. We’ve come a long way since pong 7. Psychic powers 5. Go native or go home 6. One-stop- shop 8. Location, location, location @MatthewDR
  81. Thank you!

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