2. Artist Example: Olivia Cox
artist category
recent single promo
(uppercase)
story highlights and
categories (+cover)
link to music
direct gaze
(mirror selfie
is relatable)
pinned posts of
recent single
promo
single cover
3. Artist Example: Olivia Cox
support in
comments
at home, simple
outfit (relatable)
link to music
direct address,
privileged POV
no caption, use of
relevant hashtags
relevant hashtags
4. Artist Example: Olivia Cox
studio setting
(aspirational)
single/song cover
tags of collaborators,
bio link, informal
with extra letters and
emojis
tags of collaborators,
informal with extra
letters and emojis,
radio/interview post
very common
7. Similar
Artist:
Sabrina
Carpenter
bedroom setting
(relatable)
album cover
brand partnership,
large corporation for
large audience
link to product
brand colours and
motifs (e.g. santa) as
well as being seasonal
direct address from fans
hashtags indicating
partnership and
advertising
artist
leitmotif
direct gaze
lowercase (young audience)
and direct address
uppercase (importance) and
artist leitmotif
9. Similar
Artist:
Maisie
Peters merchandise very
simple and
unconventional (no
artist name or
face), distinctive
album name and
possible cultural
capital (Bordieu)
deluxe album announcement
unconventional (lowercase
and paragraph) but
matches young audience
pop culture/internet
references in the
comments shows core
young demographic
direct gaze
direct question
(social interaction)
with album link and
seasonal relevance
common comments and
themes
direct gaze
intertextuality
(Kristeva) to
Wizard of Oz
with album link
10. Similar
Artist:
Maisie
Peters
stadium concerts
(aspirational)
back turned and
looking at fans
deluxe album
release
tracklist
thanking fans
directly,
relatable shock
and lowercase
with large text
typical of young
audience
compliments
in comments
excitement in
comments
thanking fans
directly, relatable
shock and lowercase
with large text
typical of young
audience
13. Similar
Artist:
Lucy
Blue
home setting
(relatable) for
song cover, guitar
shows
singer/songwriter
aspect
using song on reel
with link to create
traffic
captions using internet
slang and
abbreviations,
seasonally relevant
compliments in
comments, blue
emoji leitmotif
blue emoji
leitmotif
song lyric used as
caption
distinctive
hair, blue
leitmotif
14. Similar
Artist:
Lucy
Blue
simple, handwritten
track list video
appears
relatable but
glamorous
simple track
announcement,
letter theme
excitement in
comments, slang
terms (OMG)
comments in
response to caption
funny caption, social
interaction with fans
studio
post/BTS
