Schneider Associates Launch of the Week: Vitamin Shoppe Spark Auto Delivery
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Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
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Schneider Associates Launch of the Week: Vitamin Shoppe Spark Auto Delivery
- 3. The Vitamin Shoppe announced Monday the launch of their new subscription based benefits plan, Spark Auto Delivery. Vitamin Shoppe calls it “a convenient and differentiated product subscription service that will allow customers to save on their favorite wellness items while receiving them on a flexible, automated shipping schedule.”
- 4. Perks of enrollment in the program include: 10% off all items purchased (participating products), a built in trial for new products, double Healthy Rewards points, free shipping, flexible delivery. The service is tied to Vitamin Shoppe’s Healthy Rewards Plan which allows customers to accumulate points for each dollar spent for a cash rebate at the end of the quarter. Vitamin Shoppe appears to be targeting those who live a lifestyle devoted to health and wellness, as Healthy Awards calls itself, “an exclusive group of wellness-minded individuals who reap the benefits of working towards their health and performance goals.”
- 5. "We have created a consumer-first subscription service that combines convenience and savings with engaging experiences.” – John Hnanicek, chief customer innovation and technology officer at The Vitamin Shoppe Vitamin Shoppe has partnered with Liquid Agency, a Silicon Valley based branding and marketing agency to bring forth the launch. The launch was announced on their social channels, through a PR statement and on the Vitamin Shoppe Website and Spark Auto Deliver microsite.
- 7. There seems to be a trend towards brand-to-consumer experiences. People want customizable experiences, and to be treated like individuals. What Does it Mean for Brands?