Role of Flash Sales in Online Marketing

2. What are flash sales?
A flash sale is a discount or promotion offered by an
ecommerce store for a short period of time. The
quantity is limited, which often means the discounts
are higher or more significant than run-of-the-mill
promotions.

3. How flash sales can help grow your business
 Extremely effective method for quickly unloading excess inventory
 Turning a negative into a positive in a matter of hours
 Great way to sell items that are either out of season or
have been sitting in catalogs for some time
 Great opportunity to increase brand awareness

4. How to Run a Flash Sale: Five Best Practices
1. Pick the Right Time
2. Define Your Target Market
3. Determine What Products to Flash Sell
4. Create a Promotional Strategy
5. Make Your Flash Sale Stand Out

5. Pick the Right Time:
•What day(s) of the week do people historically purchase?
•What time of day do people historically purchase?
•When are your email open rates highest?

6. Define Your Target Market
Defining your target market hinges on the goal you set for your flash sale.
If the goal is to target new customers
If the goal is existing customers, target customers based on

7. Determine What Products to Flash Sell
if your flash sale is to attract new customers
If your flash sale is aimed at existing customers

8. Create a Promotional Strategy
Regardless of who you’re
targeting, you should be “selling”
your flash sale before the actual
sale window.
Make Your Flash Sale Stand Out
Registration Flashes VIP or Early Bird Flashes

9. Conclusion
“A flash sale shouldn’t be an opportunity or, be perceived to
be an opportunity — for you to offload old inventory that
you need to liquidate. It should be a reward for your biggest
fans and close followers first and foremost. They’re your
evangelists and Their word of mouth will do a lot to drive
additional sales.”