! The Answer to: How
to Build a Growth Team Brought to you by: Samuel J. Woods Growth Marketing Consultant samueljwoods.com / @heysamwoods linkedin.com/in/samueljwoods If your work revolves around increasing leads and sales, the struggle is not about “If” you should use high-growth marketing, but more about “When” you should.
SOLAR" The “When” of Growth
Depends On Your Business State Do You Know Yours? • For a business owner or someone in charge of marketing, this basic idea that your business ﬁnds itself in a general stage or phase of growth, is tremendously valuable for plotting your next marketing move. • Where your business is, and where it intends to go, dictates not only your strategies, but your timing as well. !
SOLAR" • Your business, and
mainly your products, will be shifting in and out of these “states” throughout the “lifetime” of your business • For you, this means that each “state” represents your attempts to most eﬀectively match internal capacity and process with external customer or market demand. !
SOLAR" Whenever you’re asking yourself
what marketing you should deploy and when you should build a “growth team”, you always need to consider three things: 1.What “phase” is your business in? 2.What are you trying to accomplish? 3.What are you existing capabilities? !
SOLAR" In The The Seed
/ Startup Phase, You Need: Traction Marketing • If you’re a Startup who’s not yet reached sustainable Product/Market Fit, you need to executive on Traction Marketing strategies only and ﬁnd those customers or users fast. • Your whole team might only consist of just one “growth hacker”, along with any creative or data support in the form of contractors. !
SOLAR" If You’ve Found Product
+ Market Fit, Then You Need: Growth Marketing + Build Growth Team • When you’ve hit Product/Market Fit, you double-down on high-velocity strategies focused on capitalizing on the channels you’ve uncovered. • The idea is to discover tactics for acquisition through experimentation. Your Growth Marketing consists of focused campaigns that tend to bias Acquisition, Activation and Retention more than anything else. • Now is the time to capture knowledge and put in place systems, as well as making your ﬁrst full team member hire. !
SOLAR" If You’re Achieving Growth,
Then You Need: Brand Response Marketing • Now and only now do you add “brand marketing” elements to the mix. • It’s important to maintain the “growth mindset” for every campaign you run. • It’s much better to foster a “culture of growth hacking” in your growing marketing department. !
SOLAR" In The Expansion And/Or
New Product Marketing Phase, You Need: Growth Marketing & Team • In this phase, your business is best served by using Growth Marketing for expansion projects and/or a new product. • For your Growth Team, this should be a separate, dedicated team consisting of 2-4 specialized team members who are exclusively focused on these activities. !
SOLAR" If You’ve Reached A
Maturity Phase, Then You Need: Brand Corporate Marketing • You need Brand Corporate Marketing, which are “traditional” campaigns, such as TV ads, brand- focused advertisement, thought-leadership, and primarily about branding. • Keep a dedicated team (apart from your traditional team) that maintains experimentation and testing on any new channels or platforms that are created. • It’s vital for the continued success for you to keep trying new avenues for acquisition and capturing market share. If you go stale, you will lose to competitors. !
SOLAR" A few observations: •
The focal point and key to P/M Fit, Traction, and marketing throughout diﬀerent states is your Buyer. Your Buyer is the thread and anchor in a sea of change. Everything you do revolves around aligning with your Buyer. • As much as you’re managing internal state changes, once you realize that you’re also managing and inﬂuencing state changes with your Buyer, new possibilities for creativity, ideas, and execution opens up. • Your ability to beat competition is relate to how well you stay agile and adjust to change. !
SOLAR" Building A Growth Team
At The Right Time, For The Right Reasons Timing, in that you understand what trajectory your company is on, and what the trends are. Context, as in having an astute awareness of what phase your business is in.
Your Next Step∠ Help you
develop your "Ideal Buyer Proﬁle", based on research, and walk you through how to gain deeper insights into your Buyer. STEP 1 ∠ Spy on your competitors and create your Competitor Proﬁle sheet, so you can swipe, pivot and hustle your way to better messaging, channel strategy and diﬀerentiation. STEP 2 ∠ Design and develop your Sales Process and make sure it aligns with their Buying Process. This clarity alone can double your leads and sales within weeks. STEP 3 ∠ Finally, modify and customize your own Growth Process -- a full system for deploying growth campaigns that will yield more leads and sales. You'll walk away with 2 full campaigns and the process for crafting more. STEP 4 ∠ >> ATTENTION: LIMITED TIME OFFER << GET YOUR OWN GROWTH MARKETING PROCESS DESIGNED & DEVELOPED (FREE, NO OBLIGATION) You could start on the path to exponential, sustainable and predictable growth within weeks. Get your own Process for FREE, with no obligation or pitch. Claim Your Spot Now, Learn More: bit.ly/GrowthProcessDiscovery
“Hey, I’m Samuel J. Woods,
nice to meet you!” I’m a Growth Marketing Consultant, specializing in helping B2B businesses develop and optimize growth funnels that predictably generate more leads and sales. More speciﬁcally, I help Founders, CEO’s, VPs of Marketing/Sales, CMOs, and Marketing Managers develop systems, teams, and campaigns that yield exponential and disproportionate results from their eﬀorts. @HEYSAMWOODS $ % & WHO IS SAMUEL J. WOODS?