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TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


1
 2
 3|5

4

6

7
8

9

OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

start
over

Open Platform Design Flowchart
Vs 0.2
A tool for mapping out a platform (product-as-a-platform
approach)
by Lars Zimmermann
Open It Agency
@bricktick 
http://larszimmermann.de
http://openitagency
Open Platform Design Flowchart
Vs 0.2
A tool for mapping out a platform (product-as-a-platform
approach)
by Lars Zimmermann
Open It Agency
@bricktick 
http://larszimmermann.de
http://openitagency
Ar.st,
Open
Source
Economist,

Speaker,
Researcher,
Consulter,

Founder

Open Platform Design Flowchart
Vs 0.2
A tool for mapping out a platform (product-as-a-platform
approach)
by Lars Zimmermann
Open It Agency
@bricktick 
http://larszimmermann.de
http://openitagency
An
agency
for
openness,
open

source
hardware,
open
design.

We
help
your
business
or

community
discover
and
go
open

source.

Open Platform Design Flowchart
Vs 0.2
A tool for mapping out a platform (product-as-a-platform
approach)
by Lars Zimmermann
Open It Agency
@bricktick 
http://larszimmermann.de
http://openitagency
Open Sourcing Something 
Workshop @Ecovillage 7 Linden, May 22, 2014, Lars Zimmermann, Open It Agency
Products/Things can become
platforms
Products/Things can become
platforms
Getting copied is not necessarily a bad thing.
openstructures.net
-Imagine this is your
platform
-People copy and share
parts
-Roles for them appear –
they have an interesst in
the platform
-The platform grows and
becomes stronger
Product/Things as a platform
Opening up can give other people/stakeholders a perspective
to gain an income for themselve and sustain their lives. 
ROLES appear for them. 
Those actors stabelize the platform and its core-product and
bring it forward. -> Growth.
A more complex and richer ecosystem around the product
or service can emerge. It becomes more valuable.
Design and support this in a way, that you can make your
share – an income for yourself. 
„The risk of bankruptcy of such open-movement businesses is reduced because the
fruits of their work remain in the commons and therefore remain as a permanent
base for recovering the open business, even in their most critical situations.“
Wikipedia on Open Business
Product/Things as a platform
Opening up can give other people/stakeholders a perspective
to gain an income for themselve and sustain their lives. 
ROLES appear for them. 
Those actors stabelize the platform and its core-product and
bring it forward. -> Growth.
A more complex and richer ecosystem around the product
or service can emerge. It becomes more valuable.
Design and support this in a way, that you can make your
share – an income for yourself. 
How to map this out?
Open Platform Design Flowchart
(vs0.2)
Inspired by: The Platform Design Canvas 
by Simone Cicero
@meedabyte
www.meedabyte.com
Inspired by
The Open Platform Design Flow Chart >
Find an eplanation under 
http://bloglz.de/business-models-for-open-source-hardware-open-design/
TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


1
 2
 3|5

4

6

7
8

9

OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

start
over

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


1
 2
 3|5

4

6

7
8

9

OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

start
over

1
 2
 3

6
 5
 4

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


1
 2
 3|5

4

6

7
8

9

OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

start
over

It
asks
ques.ons

and
paints
a
picture

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

1
 2
 3

6
 5
 4

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

1
 2
 3

6
 5
 4

1

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

1

DESK

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

1

DESK

desk




workshop




skill




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

DESK

desk




workshop




skill




2

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

DESK

desk




workshop




skill




2

consumers




suppliers




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

DESK

desk




workshop




skill




consumers




suppliers



 3

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

DESK

desk




workshop




skill




consumers




suppliers



 3

desks
to
buy

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

DESK

desk




workshop




skill




consumers




suppliers



 3

desks
to
buy

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers



 3

desks
to
buy

OPEN
DESK

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers



 3

desks
to
buy

OPEN
DESK

building
plans

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

4

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

4

producers




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

4

producers




developers




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

4

producers




developers




teachers




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




3|5

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




6

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




6

desks/furniture




abbili.es




aPen.on/trust




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




7

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




7
selling
desks




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




7
selling
desks




workshops




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




7
selling
desks




workshops




webpage

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




7
selling
desks




workshops




webpage

events




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




8

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




8

Less Costs for
R&D 
Open
Innovation
Why? Advantages &
Possibilities to win with Open
Source

Better
Products 
interactive, long-
lasting,
sustainable,
more Features
Ethical bonus
for the Brand
Community,
Education,
Sustainability
Less time to
market
Less legal
expenses,
Less Ads 
Collaboration
& Synergies
Circular Flow,
Standards

How to make Money €/
Where does the Money come
from? 
Selling the
Service
(e.g. Energy,
Waste-Disposal)
Using OSHW
Produce & sell
Products
Labor, 
Ressources,
Quality, 
Open Core
OS & CS Parts / 
CS Add ons
Last Version
closed
Open only for
non-
commercial
use 
Brand closed
On Request
Individual
Development,
Adaption etc. 
SUPPORT
Selling
Guarantees,
Maintenance,
Repair, 
Upgrades
Education &
Training
Workshops, 
Certificates
Advertisement
& strategic
(Product-)
Partnerships
Funding, 
Donations, 
Sponsoring &
Crowdfunding
Better
Employees
Less Costs for
Support &
Marketing
Festivalize it!
Events with open
Products, Doors,
Designs 
OSHW Business Model Matrix, vs. 0.1
Less Costs for
R&D 
Open
Innovation
Why? Advantages &
Possibilities to win with Open
Source

Better
Products 
interactive, long-
lasting,
sustainable,
more Features
Ethical bonus
for the Brand
Community,
Education,
Sustainability
Less time to
market
Less legal
expenses,
Less Ads 
Collaboration
& Synergies
Circular Flow,
Standards

How to make Money €/
Where does the Money come
from? 
Selling the
Service
(e.g. Energy,
Waste-Disposal)
Using OSHW
Produce & sell
Products
Labor, 
Ressources,
Quality, 
Open Core
OS & CS Parts / 
CS Add ons
Last Version
closed
Open only for
non-
commercial
use 
Brand closed
On Request
Individual
Development,
Adaption etc. 
SUPPORT
Selling
Guarantees,
Maintenance,
Repair, 
Upgrades
Education &
Training
Workshops, 
Certificates
Advertisement
& strategic
(Product-)
Partnerships
Funding, 
Donations, 
Sponsoring &
Crowdfunding
Better
Employees
Less Costs for
Support &
Marketing
Festivalize it!
Events with open
Products, Doors,
Designs 
OSHW Business Model Matrix, vs. 0.1
Find the matrix under 
http://bloglz.de/business-models-for-open-source-hardware-open-design/
TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




8

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




8

selling
desks




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




8

selling
desks




fees
for
workshops




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




selling
desks




fees
for
workshops




9

start
over

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




selling
desks




fees
for
workshops




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

producers




developers




teachers




desks/furniture




aPen.on/trust




selling
desks




building
plans

abbili.es




workshops




webpage

fees
for
workshops




selling
desks




events




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

desk




workshop




skill




consumers




suppliers




desks
to
buy

OPEN
DESK

building
plans

producers




developers




teachers




desks/furniture




abbili.es




aPen.on/trust




selling
desks




workshops




webpage

events




selling
desks




fees
for
workshops




TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

1
 2
 3

6
 5
 4

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


1
 2
 3|5

4

6

7
8

9

OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

start
over

TRANSACTIONS/
EXCHANGES

What
is
exchanged?


SUPPORT
&
PARTICIPATE

(INFRASTRUCTURE)

How
to
support
exchanging?

Where
to
be
a
part
of
it?


Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
do
i
extract
from
the

exchanges?

OPEN
UP

What
do
i
open
up
(assets)?
Give

away?
Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO
&
I
HAVE
(ASSETS)

What
is
it
i
do/is
the
business?

What
do
i
offer?





What
assets
do
i
have?


OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.2;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

1
 2
 3

6
 5
 4

1
 2
 3|5

4

6

7
8

9

start
over

VALUE
TRANSACTIONS

What
values
are
exchanged?


SUPPORT
&
PARTICIPATE

How
to
support
the
value

transacDons
and
take
part?





Using
which
channels?


INCOME


Where
does
the
money
come
from?





What
value
do
i
extract?

OPEN
UP

What
do
i
open
up?
Give
away?

Make
accessible?

ROLES
(PEOPLE)

What
roles
are
offered/appear?

What
can
people
do
with
it?
Who

are
the
stakeholders?
Who
are
the

peers,
users
interacDng?

I
DO

What
is
it
i
do/ist
he
business?

What
values
do
i
offer?





What
assets
do
i
have?


1
 2
 3|5

4

6

7
8

9

OPEN
PLATFORM
DESIGN
FLOWCHART
vs
0.1;
by
Lars
Zimmermann,
hWp://larszimmermann.de,
cc‐by‐sa

start
over

1
 2
 3

6
 5
 4

Thanx
&
For more Information & Ressources
http://larszimmermann.de
@bricktick
http://openitagency.eu

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