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What's the difference between Customers vs Users?

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It may seem simple, but many businesses confuse Customers and Users. Are they the same? Aren't they both critical to my business?
Well, Yes and No. There is a critical difference and paying attention to the right one is the difference between success and fall-on-your-face failure.

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What's the difference between Customers vs Users?

  1. 1. WHO IS A CUSTOMER’? WHO IS AN El| D—USER’? Aren’i we all the same?
  2. 2. EVERYBODY WANTS IT WHEN | T’S FREE Free l/ le tool b| a3’[er3 I want one! ' Save me one! anyone? _ 3 ,3 :3 3, = _._ . ‘ "’ ‘ ‘ax ‘ ‘.0 ‘ 'x V . ‘ ¥ 1; “an “, L K. 95*‘. 3;1.- -r ( 7 (I ‘ ‘‘*(Ll. ‘‘T'
  3. 3. BUT WHEN IT HAS A PRICE But it's onl I h urn. .. ave Costs $1 0' I gotta go! an appointment at E 3‘ ‘ ‘ _‘/ WIN)‘ -_”. ’I. . Tr‘, T I II ’ ' I (r § - -r-' , , X; , WIT, “ I A’ ‘ ) A * , -‘. 1,» I -- , _.-V ‘J ) cs )
  4. 4. WHAT’S THE DIFFERENCE BIETWEEN CUSTOMERS vs END—USERS'? THEY WILL SWITCH THEY WILL HAFDILY PAY TO ALTERNAT VES BECAUSE THEY WANT IT. IF ASKED TO DAY &e I--3 ; >‘_ , , 3 T »: _—. i‘. ‘F I, .6} -A? $1 t, " O ‘K 3, . [5 4-: - .2. .4 3 0,91’ "’3,, _ A I’ r 3 .3, T V ' i.7'<‘
  5. 5. Customers and Users are not always the same group. It would be convenient but it isn’t always so. Users may be the larger group and therefore are seem more important to your business_. However, Users tend to use and support you ifyour product orservice is free. Often, asking them to pay even a small amount, will cause them to flee to otherfree alternatives. Simply put, your perceived value isn’t great enough to convertthem into Customers. Who are Customers? They are people who will pay for your goods or services. Forget about looking forthose droids. Look for Customers! "—"‘ They are hardertofind Look out for more adventures on: then Rebel scum; r. / 9 www. facebook. com/ effective. persuasion , . . www. think. com. sg 1 g‘ .

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