This document provides a summary of the imagery, narrative, characters, and technical codes used in the album artwork for the band You Me at Six's album "Sinners". The summary describes how the fingerprints, mugshots, and surveillance-style photography establish a narrative that the band has gotten into legal trouble. It also analyzes how these visual elements represent negative stereotypes about the rock genre, portraying band members and fans as rebellious criminals. The setting and style of the imagery suggests an American police investigation.

1. Lara Dobson
You Me at Six– Sinners
NeverSleepDigipak
Genre –Rock
Characters
The onlycharacters presentare the band membersandthe persononthe coverof the album.All of the
characters are menmeaningtheyare representingthe male gender.Onthe frontcoverisa guy wearing
a dark tank top andwearingdarknail polish. Thiscouldbe a representationof the rockgenre as inother
songsand musicvideosthere have beenreferencesto‘Emo’s’wearingblacknail polish.The colourblack
isoftenreferredtowithinthe rockgenre. The characterson the inside coverare displayedas if they
don’tknowthey’re beingphotographed. These tie inwiththe narrative thatseemstobe displayed
throughoutthe digipak.
Narrative
The narrative of the digipakisthatthe band has run intosome trouble withthe law andis being
watchedfromafar by the police.Thisisdisplayedthroughthe use of the fingerprintsandthe
surveillance footage thatcanbe seeninthe digipak aswell asthe mug shotsof the bandmembers.This
isa stereotypicalrepresentationof the rockgenre andhow theyare seen asrebelliousandbad.
However,the reasonbehindthe arrestisamysterytherefore creatinganarrative enigma.
Iconography
The most iconicpart of the digipakisthe fingerprintsthatseemtobe straightfroma police record.This
solidifiesmytheory of the narrative thatthe band has gottenintotrouble withlaw. The fingerprintsare
alsoiconicas theyrepresentthe police inthismediatextandshow thattheyworkhard at whattheydo,
givingthema non-stereotypical representation.Anothericonicfeature of thisdigipakisthe placardon
the front of the digipakwhichstates‘Sinnersneversleep’.Thisrepresentsthe bandinastereotypical,
negative view astheyare seenas‘Sinners’andcriminals.Thisisa stereotype of rockmusicastheyare
sometimesseenasinfluential tocriminalsand‘Sinners’
Setting
There are manysettingsevidentinthisdigipak.Onthe frontcover,the settingisthatof a police station.
Thisis a negative representationof the bandastheyare beingclassedascriminals. Inthe innercovers,
there are many publicsettingswherethe bandseems tolookincrediblysuspicious. Thisistoshowthe
negative representationof people inthe rockgenre astheyare seenasuntrustworthyandmysterious –
boththe artistsand the fans. The style of the mug shotssuggestsAmericanLaw enforcement.This
showsthat the crimesandthe case againstthe band ae all inthe USA. Thisis a negative representation
of US citizensasitmakesthemlooklike theycondone these criminalstowalkthe streets.

2. Lara Dobson
Technical Codes
The use of a longshot has beenusedtoshow the narrative as ithas beendone tolooklike the bandare
beingtrailed.Thisisanegative representationof the rockbandas it makesthemlooksuspiciousand
untrustworthy.A close uphasbeenusedonthe frontof the digipaktohighlightthe placardwhichsays
‘Sinnersneversleep’.Thiscouldbe seenasa positive representationintermsof the rebellionand
antiestablishment.Thisiswhatthe majorityof the targetaudience isexpectingfromthisband. Onthe
frontcover, the main aspectof the image isinthe readingaxisof Guttenberg’s designprinciple.There
isn’tanythingprominentinthe primaryoptical areaor the terminal optical area.Inthe strong andweak
fallowareas,there isapair of hands that have nail polishon.Thishasbeendone totry and stereotype
all whoenjoyrock musicas people towearblackmake upand be seenasuntrustworthyandsuspicious;
a negative representationof thisgenre.