1. Product Marketing
Manager Snapshot
• Contributed to the largest release in
company history, which included the
introduction of integrated social
engagement capabilities
• Worked with Product, UX, development,
Biz Ops, Config, Client Services and Sales
teams to ensure fluid preparation and
effective launch of new product features
• Developed GTM strategy that
consolidated and clarified vision, product
development, market positioning and
pricing/bundling efforts.
• Worked closely with CEO and CMO to
enhance sales demo s(member, health
coach and employer admin portals)
• Captured market intel on a regular basis
and shared with various organizations
• Made recommendations for both sales
and service efficiency enhancements
and partner channel enablement
• Developed user guides and product
features summaries for a wide range of
enhancements and feature additions
(i.e., Program Builder)
• Worked with internal groups to capture
key performance data for use in the
development of compelling product
positioning content
Key Accomplishments
“Lance, the competitor snapshots are
fantastic. They are exactly what we
need!! Thank you.”
Marty Goodman, National Sales Mgr.

2. Sales Analysis & Enablement
• Created the company’s first
formalized Win/Loss Analysis
feedback capability (including
broker surveys).
• Go-to-market strategy and
checklist development
• Made RFP content updates
• CRM win/loss tracking and
pipeline development)
• Conducted sales/client service
training and product training
for all new hires
• Developed sales enablement
tools and collateral
• Created product knowledge
base for internal groups
• Provided Product training for all
new hires
“Lance, thank you so much for all
your work throughout this release. I
wanted you to know it’s been
extremely valuable. Thanks for
being a TEAM player and driving a
lot of this.”
Kirsten Lester, VP - Product
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Unknown
Healthways
Humana Vitality
beBetter Health
Carrier
Limeade
Local vendor
2015 – Lost To
$2.31M