3. Campaign Planning | sajith@plink.co.in
Where’s the problem?
• Offering
• Distribution
• Price
• Category
• Targeting
• Branding
4. Campaign Planning | sajith@plink.co.in
Offering
• Product
(Leakage Problem for Bullet)
• Service
(Bad Store service for retail brands)
5. Campaign Planning | sajith@plink.co.in
Price
• Considered too high for the offering
• What’s the gap?
• Relatively costly as compared to competitors
6. Campaign Planning | sajith@plink.co.in
Distribution
• Not Available
(Connection as well as recharge)
• Credit Problems for dealers
• Low visibility in Store
• Bad location
8. Campaign Planning | sajith@plink.co.in
Targeting
• Targeted at Wrong segment
• Better opportunity exists
• Who might buy are not reached
9. Campaign Planning | sajith@plink.co.in
Brand
• Not a strong emotion
• Doesn’t make me feel good
• Media Mix not good
• Umbrella Brand (Company Brand)
10. Campaign Planning | sajith@plink.co.in
Recommendation Chart
Areas What’s the What changes What changes
problem? do you would it
recommend? bring?
Offering
Pricing
Distribution
Targeting
Brand