Marketing based presentation. STP analysis on Aashirvad Atta.

1. Presented by:
Lakshmi Sai K
4GM18MBA13
Presentation on:

2. 1. INTRODUCTION
2. HISTORY
3. PROMOTERS
4. VISION & MISSION
5. MARKET SHARE
6. PRODUCT SERVICE PROFILE
7. ONE FAMOUS PRODUCT
8. STP(On Aashirvad)
9. COMPITATORS
10. SWOT ANALYSIS
11. REFERENCE

3. It is a public limited conglomerate
company.
It has a experience of 108 years and
still ongoing company.
It has many divisions like ITC
InfoTech, ITC Hotels, FMCG,
Packaging etc.
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4. ITC is established in 1910 as “Imperial
Tobacco Company of India Limited”.
In 1970 it was renamed as “India
Tobacco Company Limited”.
In 2001 it was renamed as “ITC
Limited”.
Its headquarters is present in Virginia
House, Kolkata, West Bengal, India.
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5. Rajiv Tandon
ED & CFO
Sanjiv Puri
MD & CEO
Nakul Anand
ED
B Sumant
President
Y C Deveshwar
Chairman
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6. “Sustain ITC's position as one of India's most
valuable corporations through world class
performance, creating growing value for the
Indian economy and the Company's
stakeholders”.
“To enhance the wealth generating capability of
the enterprise in a globalizing environment,
delivering superior and sustainable stakeholder
value”.
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7.  It has 70% market share in Cigarettes.
 It has 12.8% market share in FMCG
sector.
 ITC is India's 2nd largest hotel chain
with over 108 properties across 74
locations.
 Farms linkages in 17 states.
 ITC is located in 60 regions across
India.
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8. FMCG PRODUCTS
ITC HOTELS PAPER BOARD & SPECIALITY PAPERS
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9. ITC Agri Business
ITC Information
Technology
Continued… 7

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11. SEGMENTATION-
 Geographic- Density(urban)
 Demographic- Income & occupation
Targeting-
 High income groups, upper middle
income group, middle income group.
 Urban region people.
 Homemakers.
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12. Positioning-
 Aashirvaad Whole Wheat Atta- 0%maida &
100% Atta:
Khusiyaan Chun chun ke (Happiness
Handpicked)
 Aashirvaad Atta with Multigrain:
Ek Vaada Sacha Sa- Shudhata Aur
Sampoornata ka (A True Promise of Purity
and Wholesomeness)
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13. Aashirvad promises the Indian housewife the joy of
providing her family most delightful home-made roti's, made
from finest quality Atta.
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14. OHIO, UNITED STATES
Switzerland
INDIA
Mumbai, Maharashtra,
India
Philip Morris
America
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15. Mumbai, India
Delhi, India
Mumbai, India
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18.  ITC has a strong and experienced
management.
 Strong brand presence.
 Diversified product and services portfolio
which includes FMCG, Hotel chains, paper &
packaging and agri-business.
 Over 6500 E-Choupal activities and
sustainability initiatives enhance ITC’s brand
image reaching over 4 million farmers
 ITC employed over 25,000.
 Excellent R&D facilities.
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19.  ITC is still dependent on its tobacco revenues and
people have cheaper substitutes and other brands
 Hotel industry has not been able to create a huge
market share.
 Tap rural markets and increase penetration in
urban areas.
 Increasing purchasing power of people thereby
increasing demand.
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20.  Strict government regulations and
policies regarding cigarettes.
 Intense and increasing competition
amongst other FMCG companies and
hotel chains.
 FDI in retail thereby allowing
international brands.
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21.  ITC Wikipedia
 ITC annual report 2018.
(www.itcportal.mobi>annual-report)
 www.itcportal.com
 Referenced group
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