1. Laila Ashraf Abdelwahab Moustafa
60 Omar Ibn El khatab street, Heliopolis
Home: (+202) 24171892 - Mobile: 01111116596
E-mail: Laila.moustafa@icloud.com
Objective: To seek an intellectually challenging position in the field of Marketing where I can further
develop my personal communication and leadership skills to further advance.
Working Experience:
Amer Group Apr 12 – Present
- Develop Marketing plans based on project plan, seasonality, insights, etc…
- Set target sales for each campaign and align with management
- Developed a sales analysis report during and after each campaign to evaluate marketing
Expenditure VS Sales.
- Manage and develop all communication activities with different agencies
- Monitor sales daily and measure KPI's of every media channel
- Plan / Modify accordingly to achieve highest possible sales figures
- Check on monthly basis the real estate inventory
- Responsible of the yearly budget updating the top management every month through a
business review
- Share with management on quarterly basis a competitive analysis
- Responsible for all related events & branding at the destinations
- Develop market research for project
Brand Manager – Porto October Oct 14 – Present
- Launched Porto October Ramadan campaign “ Ana ekhtar 2a3ish f Porto October “
- Launched Porto Matrouh Ramadan campaign
- Launched Porto October “sha2etak mashro3ak” campaign
Brand Manager – Golf Porto Marina Mar 14 – Oct 14
- Developed a full-fledged campaign for Enrique Iglesias Concert & Papa Porto Indian
Carnival in addition to organizing both events.
Brand Manager – Porto New Cairo Dec 12 – Present
- Developed different full-fledged campaigns for the Project Launch Campaign, Amr Diab
and the Retail and was able to exceed communication & sales objectives and sell 95% of the
project in 1 year.

2. Assistant Brand Manager - Porto Sokhna Apr 12 – Dec 12
- Launched hard sell campaign for Dolphin View phase in Porto Sokhna
- Papa Porto birthday campaign & Event
Extras:
- Was assigned by the chairman to handle TVC of the "Yalla Ya Masryen Campaign"
- Handled exhibitions in Qatar in terms of booth and marketing materials
Education:
Bachelor of Mass Communication, Integrated Marketing Communication, Misr International
University, Cairo, Egypt
 Date of graduation: Spring 2011
 Minor: Art & design
American diploma, High Education, Dr. Nermine Ismail American Schools
Language skills
 Fluent in spoken & written English and Arabic.
REFERENCES FURNISHED UPON REQUEST