cultural, social. personal, factors affecting adoption

1. WELCOME

2. TOPIC
FACTORS INFLUENCING THE RATE OF ADOPTION OF
INNOVATION
PRESENTED BY
Khating Suresh (2015A/86M)
Ladeiphi Kharsati(2015A/87M)
Ajay Meargewar (2015A/88M)

3. CONTENTS
Sl
no
index PRESENTED BY
1 INTRODUCTION
a. What is innovation?
b. What is adoption?
c. Need of adoption of innovation
d. What is rate of adoption.
KHATING SURESH
11 FACTORS INFLUENCING THE RATE OF ADOPTION OF
INNOVATION
a. Social factors
b.Cultural factors
c. Personal factors
LADEIPHI KHARSATI
d. Situational factors
e. Others.
AJAY MEARGEWAR
111 EXAMPLES AJAY MEARGEWAR

4. INTRODUCTION

5. WHAT IS
INNOVATION?
An innovation is an idea,
practice or object, that is
perceived as new by an
individual or other unit
of adoption

6. WHAT IS ADOPTION?
•Adoption is the decision to make full
use of an innovation as the best
course of action available.

7. NEED OF INNOVATION AND ADOPTION

8. RATE OF ADOPTION
• Rate of adoption is the relative speed with which
an innovation is adopted by members of a social
system.
• It is generally measured as the number of
individuals who adopt a new idea in a specified
period. So the rate of adoption is a numerical
indicator of the steepness of the adoption curve
for an innovation

9. FACTORS INFLUENCING THE RATE
OF ADOPTION OF INNOVATION

10. I. SOCIAL FACTORS:

11. SOCIAL FACTORS INCLUDE :
2.SOCIAL CLIQUES:1.FORMAL GROUP 3.LOCALITY GROUPS

12. 6.REFERENCE GROUPS
4.SOCIAL STATUS

13. FACTORS
II.

14. CULTURAL FACTORS INCLUDE :
VALUES
NORMS
TRADITIONS
ATTITUDES.

15. III. PERSONAL FACTORS

16. PERSONAL FACTORS INCLUDE
1.AGE 2.EDUCATION 3.PSYCHOLOGICAL

17. IV. SITUATIONAL FACTORS

18. 1.FARM INCOME
2.FARM SIZE:
3.TENURE STATUS
SITUATIONAL FACTORS INCLUDES

19. 4.SOURCES OF INFORMATION USED
5.STANDARD OF LIVING

20. 6.THE NATURE OF THE PRACTICES:
a.COMPLEXITY
b.COMPATIBILITY
c. OBSERVIBILITY

21. d.cost and net returns

22. V. OTHERS:
• Lack of well-coordinated efforts
• Ease of maintenance
• Upgraded technology
• Communication network:

23. EXAMPLES

26. FORGET YESTERDAY - IT HAS ALREADY FORGOTTEN YOU. DON'T SWEAT
TOMORROW - YOU HAVEN'T EVEN MET. INSTEAD, OPEN YOUR EYES AND
YOUR HEART TO A TRULY PRECIOUS GIFT - TODAY.
STEVE MARABOLI