5. Sadé + Shaniya
Sadé + Shaniya
logos
MAIN LOGO
Font: The Impressionist
Uses: Digital Headers + Clothing Labels
SECONDARY LOGO
Font: Brandon Grotesque Bold Italicized
Uses: Social Media Icon + Website Favicon
S | S
6. S | S
S | S
We’ve opted for a minimalist brand
logo that is easy to apply digitally and
on garments. The logos colors can be
adjusted as the brand sees fit.
Logo
preview
7. Palette.Sadé + Shaniya has established itself as a brand centered on timeless, chic
femininity so we’ve integrated colors from garments that thread together
this messaging. A collection of pastels and neutrals that can be worn in any
season is the perfect foundation when considering the overall look and feel
of Sadé + Shaniya’s digital brand presence. When posting content on the
Instagram, ensuring posts fall in line with at least one of these color profiles
will ensure the feed is cohesive and aligned with brand guidelines.
Class ic Denim
#8E A8D1
RGB 142 16 8 209
CMYK 42 242 0
Cas ablanca
#BBA99 0
RGB 187 16 9 144
CMYK 24 2739 1
Lavender Fields
#E DDBFE
RGB 237 219 254
CMYK 14 150 0
Sea Fo am
#C 8D5CA
RGB 200 21 3 202
CMYK 20 716 0
Mu ted Mau ve
#E 5DA DC
RGB 229 218 220
CMYK 8 1 15 0
10. Saturday in
Brooklyn
Branded Content Video
Directed by LaChelle Chrysanne
Shot by Sanjay Singh
Estimated Running Time: 1 minute
Promotional Channels
Instagram Feed + IGTV
FB Targeted Ad
Twitter
E-mail Blast (UNPOPCULTR listserv)
11. TREATMENT
Woman 1 is in her apartment, getting dressed in an S+S outfit, her door buzzes and she receives a text saying “I’m outside”
from Woman 2 who is downstairs, at the bottom of her brownstone stoop. The two begin to walk down the street into a
bodega, Woman 3 is at the register getting quarters, she leaves and goes around the corner into a laundromat as she’s
putting quarters in her load, she gets a text from woman 4 “What time are you trying to pop out later?” The screen cuts to
a close up of woman 4’s phone and pans out to reveal she is outside of grocery store, picking at fruit. Woman 6 & 5 walk
past, woman 4 at the fruit stand, laughing with ice cream in hand. They then walk past woman 7 who is walking into a
restaurant to meet woman 8 who is seated at the bar for drinks. Woman 8 asks her to watch her SS bag while she goes to
the bathroom, as she enters the bathroom, woman 9 exits and leaves the establishment, as she walks down the block, she
sees Sadé taking a picture of Shaniya, she stops them and asks if they’d like to take a photo together, she takes a photo of
Sade and Shaniya and the title card “Sade x Shaniya” appears and fades out.
12. UNPOPCULTR Branded Content Video
Directed by LaChelle Chrysanne
Shot by Sanjay Singh
Estimated Running Time: 2-3 minute per video
02
Show Ready
Video series following creative Black
women as they get dressed in Sadé and
Shaniya before taking the stage
14. # S u n d a y S t y l e b y S S
R e i m a g i n e d
x
- Increases follower engagement
- Bolsters content sharing
- Showcases the creativity and diversity of S+S shoppers
Showcasing a single S + S garment fashioned
by followers and consumers
15. IG TV series showcasing the Sadé + Shaniya’s Creative
process from conception to delivery including time
lapsed footage of sketches, BTS footage meeting with
manufacturer to the reveal of the finished product.
Seeing the work that goes into making the product
personalizes the brand and will give consumers a deeper
appreciation for the garments.
The Process
20. Moodboard/inspo posts and custom quotes or tweets encourage Instagram story sharing and
increase visibility and engagement
SHAREABLE CONTENT
21. Collaboration with stylish influencers/
micro-influencers through instagram
take overs, virtual interviews, and/or
product giveaways will bolster the brand’s
presence in untapped markets
INFLUENCER INTEGRATION
B E S T
D E S I G N
I D E A S
x
22. Mood Board
We’ll start by compiling a list of followers in target
markets with a minimum of 4K highly engaged followers
and highlighting them through Q&As or style features.
As Sadé + Shaniya’s digital presence grows, the brand can
gradually reach out to influencers with larger platforms
for Instagram takeovers and/or product promotion
@chickenandchampagne
4K+ followers
@spicy.mayo
25K+ followers
@sadesolomon
18K+ followers
@_kandace
6K+ followers
@_ravenroberts
6K+ followers
@thelanguageofyolande
7K+ followers
@meccajw
11K+ followers
24. 31
CASE STUDY MEASUREMENT
FOLLOWERS
Increased follow count across all social media
channels with a focus on instagram
REACH
Broadening audience through introducing the
brand in untapped geographical markets
ENGAGEMENT
Increased engagement through likes, comments
and story shares
SALES
An increase in sales of Sadé + Shaniya clothing and
other merchandise
