Influencer Marketing in Digital - What, How and WhyVeerender Gandu
Influencer marketingis when marketeers use “select” people to drive a brand's message to the larger market place.
An influenceris an individual who has the power to impact the purchase decisions of others, because of his/her authority, popularity, knowledge, position or relationship with his/her audience.
If you’re a fan of buzzword bingo, you may have added a new word to the card recently. ‘Always-On’ has been mentioned more and more as an important new approach for marketers. But what does it actually mean?
http://www.fivebyfiveuk.com/2012/03/arriving-at-a-definition-for-always-on-marketing/
How to Use Snapchat in the Tourism IndustryKate Talbot
Presented this deck at the eTourism Conference alongside digital marketers from Visit Reno and Visit Philly. Helpful for those who want to know more about millennial marketing and ephemeral storytelling for the B2C audience.
Influencer Marketing in Digital - What, How and WhyVeerender Gandu
Influencer marketingis when marketeers use “select” people to drive a brand's message to the larger market place.
An influenceris an individual who has the power to impact the purchase decisions of others, because of his/her authority, popularity, knowledge, position or relationship with his/her audience.
If you’re a fan of buzzword bingo, you may have added a new word to the card recently. ‘Always-On’ has been mentioned more and more as an important new approach for marketers. But what does it actually mean?
http://www.fivebyfiveuk.com/2012/03/arriving-at-a-definition-for-always-on-marketing/
How to Use Snapchat in the Tourism IndustryKate Talbot
Presented this deck at the eTourism Conference alongside digital marketers from Visit Reno and Visit Philly. Helpful for those who want to know more about millennial marketing and ephemeral storytelling for the B2C audience.
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
A marketing strategy designed for a product called CÍ. CÍ is a blue light blocking glasses designed to block or filter out the blue light given off from digital screens. Considering that this is a new product, I designed a marketing strategy to build brand awareness.
We continuously keep a track of successful digital campaigns carried out in the industry and try to create innovative and creative strategy for our clients that help them grow & multiply.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
A marketing strategy designed for a product called CÍ. CÍ is a blue light blocking glasses designed to block or filter out the blue light given off from digital screens. Considering that this is a new product, I designed a marketing strategy to build brand awareness.
We continuously keep a track of successful digital campaigns carried out in the industry and try to create innovative and creative strategy for our clients that help them grow & multiply.
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
JAN 2024 DM SESSIONS CONFERENCE (1).pdfEllenWatson18
Yesterday, we had a big Part Three Digital achievement with Hannah, Lena and I speaking at our largest event to date. We had the joy of opening up the Digital Marketing Sessions Conference in partnership with Ulster University.
Originally, the thought of going first terrified me but now I will be desperate to go first every time. This allowed for us to kick start the day with lots of energy, then sit back and fully engage with the remaining speakers.
We spoke about the ‘Blurred lines Between Social and Search Marketing.’ This included information on Social SEO, changing habits and social ranking factors with some practical tips any brand can action.
Emma Burdett did an amazing job of curating a conference that was engaging and covered a wide range of digital topics including AI, Video, Big Data, UX, SEO and much more.
If I had to pick five things for you to take away from our presentation they would be:
• Social Search exists and is very real
• Know your audience and where they are searching
• Find your keywords and use them in voice overs, text overlays and copy
• Hashtags are NOT DEAD
• Create native content for each channel.
You can find our slides below for some light weekend reading!
Similar to SocialStandard Info-sample campaigns (20)
3. 15X
90%
60% users are outside
the US
68% users are
women
Are35 or under
Average users spends
21 minutes/day
Instagram’s
engagement over
Facebook’s
57% of users login daily
WHO IS ON INSTAGRAM?
5. 4Bil
23%
Monthly users
13-17 y/o
Monthly users
18-24 y/o
Monthly users
25-34 y/o
Average users spends
30 minutes/day
Videos played on
Snapchat everyday
60%+ of US
smartphone users ages
13-34 y/o are
snapchatters
WHO IS ON SNAPCHAT?
37%
26%
6. THE SOCIAL STANDARD
• Who are we?
• We are an exclusive networkof top talent on Instagram & Snapchat
• What do we do?
• We partner you with the right Influencer(s) to tell your brand story.
• How do we work together?
• Campaign Specific – Short-term partnership in whichthere is a specific message orproduct
that the brand would like to promote.
• Long-Term Partnerships– Alignyourself with an on-brand influencer who cantell your story
over the course of 3 months – 1 year.
• Content Creation – Influencers create high-quality content that can be leveraged on social,
digital,OOH, etc.We ensure you have the license to utilize the content as you need.
• Sponsorships –Our Influencers are constantly creating events, hosting dinners & telling
amazing stories. Insert your brand into the conversation by sponsoring these things!
7. OUR NETWORK
Our network is madeup of real people,
makers and trendsetters.Native
advertisingat its best.
20%
INTERNATION
AL
TOP 5 CITIES
100k min
following
2,500+
likes/post
60% Female
Categories:
!Food
!Outdoor/Travel
!Fashion
!Home/Lifestyle
!Photography
!Family/Moms
!Fitness/Sports
!Entertainment
!Art
Collective
Reach of 30M
3,000+
Opens/Snap
14. MOTOROLA|#Moto21in1
MotorolapartneredwithThe SocialStandardto
put 4 InstagramInfluencersintheir nationwide
ad for the newmotoX smartphone.ThemotoX
launchedwith the strongestin-phonecamera
on themarketat21megapixels.Assuch,they
createdanentireadvertisementaround21in1
– 21different storiesthat stand ontheir own
and alsocometogether tocreate1larger story.
This TableauxVivant wasshot by award-winning
photographer RyanSchudeatConeyIsland.The
SocialStandard’sinfluencerswerebothmodels
in the shootas well aspublishers,sharing
contenton their socialchannels.
• 4influencers
• 13posts
• 2Dayshoot at ConeyIsland
• Digital& Socialrights aswell asName&
Likenessrights
Experiential,Marketing,Examples
3.2M
impressions
91k likes
15. Experiential,Marketing,Examples
Whattheydidright
1. Multi-faceted Talent– The talent for this
collab was very important, not only didthey
have to be excellent photographers, they also
had to be great in front of the camera. A
combination that doesn’t exist as often as one
might think.
2. Exclusivity– Building onthe first point, these
influencers were also talent that could not have
workedwith a competitors in the last year. With
brands like Samsung & Applerunning several
collaborations throughout 2015, this addedan
extra element of challenge.
3. Rights Management– Withtalent in an
advertisement, Motorola wanted to ensure
they had all of the properdigital & social
licenses as well as the option to extend this
past the original timeframe and to extend their
rights to print, out of home & more. The Social
Standardwas able to secure all of this for
them.
19. PIXAR|THEGOODDINO
Inan effort to increaseawarenessofTheGood
Dinopremiere,DisneypartneredwithThe
SocialStandard in atwo part collaboration.The
first part ofthe campaignsent2snapchat
influencerstoPixar for a full behind the scenes
tour on the makingofthe Good Dino.
InfluencerscapturedPixar,theanimation&
voiceover processandmore!Thesecondhalf
of the partnershipwasaroundthepromotionof
DinoWeekleadingup to the premierewhere
influencerscelebratedtheir lovefor Dinosina
varietyof differentwayson both Instagram&
Snapchat
• 3Snapchatinfluencers
• 1InstagramInfluencer
• 1SnapchatTakeover
Experiential,Marketing,Examples
2.3M
impressions
24. ACURA | SUNDANCE
As along-termsponsor ofSundance,Acurahas
incredibleaccess&brandingopportunitiesat
the event.Oneof the waysin which they
capitalizedon that wasto partner with The
SocialStandard to sendLesleyMurphy–
actress&socialmediainfluencer – totakeover
their Periscope&Facebooklivestreams.With4
live broadcastsand4Instagramposts,Lesley
helped Acuragenerate775,000impressions.
• 1influencer
• 1PeriscopeBroadcast
• 3Facebook LiveBroadcasts
• 3Tweets + Retweets
• 4Instagram Posts(SharedtoFB & Twitter)
Experiential,Marketing,Examples
775k impressions
25. Experiential,Marketing,Examples
What theydid right
1. Controlled Livestreams – Platformssuchas
Periscopecanbeabit daunting for brandsas
everythingis live andcanput them at tremendous
risk.However,theseplatformsarealsoincredibly
valuabletools to communicatewithabrand’s
audience.Assuch,werecommendthatthebrandbe
present& filmingthe influencer for eachlivestream
they partner on.Acuradidjust this andwas ableto
effectivelycontrolthe entireserieswhileproviding
new& interestingcontent to their fans.
2. Real-TimeDecisions– Acuraleveragedboth
Periscope&Facebook’sLiveStream.Duringthis
time,they realizedthevideoson Facebook were
outperformingthoseonPeriscopeandswitched
platforms.
3. The Right Influencer– Being livein front of the
cameracanbeachallenge,sofindingtheright
personalitywith the right audienceisparamountto
success.TheSocialStandardpartneredAcurawith
LesleyMurphywhohasexperienceasanactress,
host & socialmediainfluencer.Herstyle&skillset
wasa perfectmatch.
