3. brandgroup
SOCIAL MEDIA MARKETING
OUR SERVICES
Photo shoots adapted to what works
best on social networks.
Still life / street style micro-shoots
Story design
Creation of reels
This is the most important point in order
to develop a good image and be able to
reach the final public. We create quality
images to be able to generate
publications on social networks.
IMAGESFORSM PUBLICATIONSPLAN
We move the content on social
networks, generating publications every
week in order to keep the networks
running and maintain engagement with
followers.
FEEDMATCHING
The Instagram feed has become a
virtual showcase for brands. That is why
taking care of its presence is one of the
fundamental pillars to give a good
image. Through planning, we create
aesthetically
harmonized profiles.
4. INFLUENCERMANAGEMENT ADS
By means of fashion influencers we
achieve brand prescribers as well as
attracting traffic to the Instagram profile.
We manage the budget allocated for
this purpose to obtain the best results.
After more than 8 years of experience in
this sector, we have an extensive
agenda of influencers and agencies. We
organise both proposals for
collaborations with profiles related to the
brand, as well as the organisation of
events.
With a budget for this purpose we could
manage social media advertising. It is
very economical in terms of the reach we
can have. We can perfectly segment the
target audience (age, location,
interests...), and promote those contents
that we think can attract the end
customer.
brandgroup
SOCIAL MEDIA MARKETING
OUR SERVICES
5. brandgroup
COMMUNITY
MANAGEMENT
SOCIAL MEDIA MARKETING
Social networks are a perfect showcase for
communicating the brand, creating notoriety
and promoting online sales. They can also
generate sales at physical points of sale by
making the brand recognisable through the
communicative task they perform.
We carry out a complete management of
social networks, from content creation to
planning and final publication.
6. brandgroup
SOCIAL MEDIA MARKETING
IMPORTANCE
OF IMAGE
Brand image is a determining factor in converting
users into customers, and social networks play a
key role in this. In social networks, not everything
goes, and the image must be of quality and with
a beautiful aesthetic in order to attract attention
and give a well-cared brand image.
7. Creation of images in still life format
with the product
CONTENT
CREATION
brandgroup
SOCIAL MEDIA MARKETING
13. INFLUENCER
MARKETING
brandgroup
SOCIAL MEDIA MARKETING
We have a wide range of influencers at our disposal.
Development of collaboration strategies based on the client's
budget.
Negotiation of specific actions with influencers.
Follow-up of collaborations.
Reach analytics.
Experience in influencer campaign management for more than eight
years.
Organisation of one-off gift deliveries to influencers.
INFLUENCER CAMPAIGN MANAGEMENT
GIFTING
14. brandgroup
SOCIAL MEDIA MARKETING
INSTAGRAM &
FACEBOOK ADS
With an extra budget, we could manage social media advertising. It
is very economical in terms of the reach we can have. We can
perfectly segment the target audience (age, location, interests...),
and promote the contents that we think can attract the end
customer.
ADS MANAGEMENT
15. brandgroup
FASHION
CAMPAIGNS
SOCIAL MEDIA MARKETING
Study of the brand and the collection as a starting point to come up
with a concept. Layout creation with the guidelines to be followed:
styling, muah, acting...
Selection of images, supervision of photographic retouching,
proposal of images for communication elements (point of sale
display/posters, web, social networks, etc). Design/layout of
catalogues and communication elements.
CREATIVE IDEA
PRODUCTION
Selection of the team of professionals best suited to the
requirements of the campaign. Production: organisation, negotiation
and contracting of the entire team and location scouting.
POST-PRODUCTION
17. PR AGENCY &
FASHION
SHOWROOM
brandgroup
PR AGENCY & FASHION SHOWROOM
Founded 20 years ago, brandgroup is made
up of a multidisciplinary team of specialists in
communication, marketing, social networks,
and fashion. Our aim is to offer an effective
response to the communication and image
needs of fashion brands.
We manage the entire communication and PR
area between the brand and the media. Our
goal is to achieve a presence and awareness
of the brand in the Spanish market.
18. brandgroup
PR AGENCY & FASHION SHOWROOM
NOTORIETY
BRANDAWARENESS
PROMOTION
COMMUNICATE
Achieve the highest visibility and notoriety of the brand,
through media and leading figures.
Manage to generate brand awareness in the final audience.
So the brand can be remembered and recognized
Boost brand awareness by generating recognizable
media and well-known celebrities.
Communicate the DNA and brand image.
SELL
That the increase in brand awareness translates into
an increase in sales.
OUR MISSION
19. brandgroup
OUR SERVICES
PR AGENCY & FASHION SHOWROOM
SHOWROOM AND
LOANING PRODUCTS
COMMUNICATION
PR
PRESS CLIPPING MEDIA PLAN
Press releases and layout of
newsletters: development,
delivery, and monitoring.
Preparation of press dossiers
and calendar of activities.
A constant solution to the
informative demands of
journalists/stylists.
Direct relationship with the
client to take advantage of
any brand news.
Selection of the collection.
Incorporation to our Stock
control system.
Invitation to stylists and
journalists to the presentation
of the collections.
Constant loaning products to
TV and off-line media stylists.
Customized corner of the
brand.
180 m2 showroom in the center
of Madrid (strategic area).
Daily press monitoring.
We create a link in the cloud
organized month by month
with the publications.
Link updated every time there
are new publications.
Economic valuation of results.
Negotiation of exclusive
prices for agency.
Hiring.
We develop a 360º media
plan with coverage at all
levels.
Proposal of exclusive
opportunities that may arise.
Support follow-up work in the
contracted media.
20. brandgroup
PR AGENCY & FASHION SHOWROOM
Work from product images
PRODUCT IMAGE MENTIONS
MEDIA
VISIBILITY
OFFLINE MEDIA ONLINE MEDIA
21. brandgroup
PR AGENCY & FASHION SHOWROOM
Work from product images
PRODUCT IMAGE MENTIONS
MEDIA
VISIBILITY
OFFLINE MEDIA ONLINE MEDIA
22. brandgroup
Penélope Cruz Leticia Dolera
PR AGENCY & FASHION SHOWROOM
Work by loaning garments
EDITORIALS MENTIONS
FASHION EDITORIALS CELEBRITIES PRESENCE
MEDIA
VISIBILITY
23. brandgroup
Elena Rivera Nerea Garmendia
PR AGENCY & FASHION SHOWROOM
FASHION EDITORIALS CELEBRITIES PRESENCE
MEDIA
VISIBILITY
Work by loaning garments
EDITORIALS MENTIONS
24. brandgroup
Lara Álvarez - Pesadilla en el paraíso Pilar Rubio - El Hormiguero
Ester Expósito - Élite (Netflix) Tamara Falcó - El Hormiguero
PR AGENCY & FASHION SHOWROOM
MEDIA
VISIBILITY
Work by loaning garments
PRESENCE ON TELEVISION WITH CELEBRITIES
TELEVISION PRESENCE
25. brandgroup
MEDIA
VISIBILITY
Elena Furiase - Promo La Templanza Miriam Moreno - Saber Vivir
Nieves Álvarez - Flash moda Ana Milán - Veo cómo cantas
PR AGENCY & FASHION SHOWROOM
TELEVISION PRESENCE
Work by loaning garments
PRESENCE ON TELEVISION WITH CELEBRITIES
26. brandgroup
MEDIA
VISIBILITY
Lara Álvarez - Supervivientes Kira Miró - El Hormiguero
Pablo Alborán - La Voz Rocío Carrasco - Sálvame
PR AGENCY & FASHION SHOWROOM
TELEVISION PRESENCE
Work by loaning garments
PRESENCE ON TELEVISION WITH CELEBRITIES
27. brandgroup
MEDIA
VISIBILITY
Susana Guasch - Noche de Champions Patricia Conde - Ilustres ignorantes
Chanel Terrero - Promo Eurovisión Nuria Roca - La Roca
PR AGENCY & FASHION SHOWROOM
TELEVISION PRESENCE
Work by loaning garments
PRESENCE ON TELEVISION WITH CELEBRITIES
28. brandgroup
MEDIA
VISIBILITY
MENTIONS ON INSTAGRAM
Nuria Roca - 945K seguidores
Flora González - 131K seguidores
Ana Guerra - 574K seguidores
Patricia Conde - 597K seguidores
PR AGENCY & FASHION SHOWROOM
Work by loaning garments
SOCIAL MEDIA PRESENCE
29. brandgroup
MEDIA
VISIBILITY
MENTIONS ON INSTAGRAM
Renata Zanchi - 200K seguidores
Mónica Naranjo - 948K seguidores
Tania Llasera - 779K seguidores
Rossy de Palma - 449K seguidores
PR AGENCY & FASHION SHOWROOM
Work by loaning garments
SOCIAL MEDIA PRESENCE
30. brandgroup
MEDIA
VISIBILITY
MENTIONS ON INSTAGRAM
Nerea Camacho - 410k seguidores Pablo Alborán - 6.4M seguidores
Marta Hazas - 841K seguidores
Isabel Forner - 89.4K seguidores
PR AGENCY & FASHION SHOWROOM
Work by loaning garments
SOCIAL MEDIA PRESENCE
31. SHALL WE TALK?
WE WANT TO GROW
WITH YOUR BRAND
www.brandgroup.org
brandgroup@brandgroup.org
brandgroup